Publicis Groupe

Runs advertising and digital transformation services

Senior Media Planner

Performance & Paid MarketingPosted on Nov 5

Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

At least 2–3 years of media experience across both traditional and digital media.
Ability to organize and prioritize tasks, work under tight timelines, and adapt to change.
Willingness to learn new skills.
Strong written and verbal communication skills with internal and external parties.
Numerical aptitude.

Responsibilities

Partner with the Manager to develop media strategy, recommend channels, and prepare detailed media flow plans.
Liaise with media owners to obtain proposals.
Engage clients and creative agencies on day-to-day operations, competitive tracking and reviews, media trend updates, and campaign reporting at local, regional, and global levels.
Negotiate with media owners for better rates and value adds.
Book advertisements through managed-service and self-service channels.
Prepare copy instructions and material specifications, and liaise with media vendors and creative agencies to submit materials.
Set up digital campaigns on self-service platforms, tag advertisements and client websites, and ensure advertisements are served correctly and tags are firing.
Monitor advertisements during campaigns, produce weekly digital and end-of-campaign reports, and reconcile final costs for finance billing.

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Overview

1. Planning

Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
Liaise with media owners for proposals
Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying

Negotiation with media owners for better rates and value adds
Booking of ads – both managed service and self-service
Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings

Qualifications

At least 2 - 3 years’ of media experience across both traditional and digital media
Meticulous, able to organise and prioritise tasks and work under tight timelines
Resilient to change and willing to keen to learn new skills
Strong communication skills, both written and verbal, with internal and external parties
Good with numbers

Zenith is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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