Compensation Overview

What you’ll do:

• Develop and execute go-to-market (GTM) strategies that drive adoption of key features and tools across the Vistar demand-side platform, supply-side platform, and ad server.
• Collaborate closely with existing product marketing teams to align on messaging, customer engagement tactics, and promotional activities.
• Partner with the customer education and training lead to ensure that our customers fully understand and utilize our products through comprehensive training programs and resources.
• Launch dedicated initiatives to drive adoption of key capabilities through targeted messaging, content, and client engagement tactics (email, webinars, etc.).
• Conduct internal and external research to demonstrate and showcase the value of key features and capabilities.
• Create and refine detailed messaging that links each core feature to customer-oriented benefits, ensuring alignment across sales, marketing, and product teams.
• Own the creation and maintenance of materials supporting sales and marketing of Vistar’s core products and services; ensure product marketing materials remain up-to-date with the latest product, partnership, and regional capability changes.
• Analyze product feature adoption data and develop strategies to drive specific engagement goals, continually focusing on revenue generation and customer value.
• Build and implement processes that enhance cross-functional collaboration and ensure seamless execution of product marketing initiatives.

What experience we’re looking for:

• Bachelor’s degree from a 4-year college or university in marketing, advertising, communications, business administration, or a related field.
• 5 years of professional experience, with 2+ in B2B product marketing.
• Specific experience in ad tech or programmatic media is strongly preferred.
• Demonstrated success in executing go-to-market strategies, achieving product adoption, and driving customer engagement.
• Proven ability to work cross-functionally with product, marketing, sales, and customer education teams.
• Experience in building and implementing processes that improve team efficiency and drive business outcomes.

Who you are:

• Expert at grasping and translating complex technical capabilities into clear end-user benefits.
• Exceptionally detail-oriented, with the ability to manage multiple priorities and stay organized in a fast-paced environment.
• A strong communicator who can collaborate effectively across various teams and present to all levels and functions within a company.
• Impeccable copywriting and editing skills, with a focus on delivering clear and compelling messaging.
• A proactive, creative, and results-driven individual who thrives in a dynamic, fast-paced environment.

Success Qualities

• Proactive and driven, with a strong work ethic.
• A problem solver with strong critical thinking skills.
• Possessing excellent communication, collaboration, and interpersonal skills.
• High accountability and self-awareness.

What we offer:

• Flexible, fun start-up environment and culture
• An approachable and accessible C-Suite
• Comprehensive health benefits
• 401k + match
• Quarterly lifestyle stipend
• Unlimited PTO and summer Fridays
• Company-wide and team-specific entertainment budgets for both in-person and virtual team building 
• A flexible hybrid work environment, with a fully stocked kitchen, weekly catered lunches, and casual attire while in office
• Sponsored Volunteer Events and Vistar Gives Back program
• Biweekly expensed lunch perk for fully remote employees