Head of Marketing

Join the World's Leading Product Review Company as ourHead of Marketing! This is an opportunity to make a meaningful impact on how millions of people discover and connect with RTINGS.com. Your expertise will help shape how we grow our brand, strengthen our relationship with users, and expand our reach worldwide. RTINGS.com already has a strong reputation, millions of users, and a product people trust. The opportunity is not to build a brand from scratch, but to take what we've built and bring it to the next stage of growth.

Your key mandate

You’ll assess how RTINGS.com shows up today and determine what needs to evolve across our brand, positioning, messaging, PR, social media, SEO, newsletters, and other organic channels. You’ll then lead that transformation, with the goal of making RTINGS.com a much more recognizable brand worldwide while building stronger, more direct relationships with our users.

Overview of what we offer:

• Competitive salary based on the candidate's experience and expertise 
• Flexible schedule
• Fully paid collective insurance benefits
• RRSP employer contribution
• Fitness reimbursement contribution
• Commute benefit contribution
• Employee referral program
• Culture of fun and get together
• When working at the office, beverages are on us! 

Responsibilities

• Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab 
• Report directly to the president
• Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth
• Manage and mentor a high-performing marketing team 
• Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model 
• Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution)
• Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes
• Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience

Personality

• You love doing research, analyzing, and comparing products. You typically spend weeks doing research before buying something
• You are curious and like to learn
• You like being hands-on, create processes and analyze data
• You have a strong drive, are goal oriented, and well organized 
• You like helping people

Qualification/Experience

• 8+ years of experience in consumer (B2C) in marketing, branding, PR/communications, social media, SEO, organic audience management roles
• Experience taking an established consumer brand to it's next stage of growth 
• Experience leading teams and managing cross-functional initiatives
• Strong grasp of analytics for brand and audience measurement (brand tracking, share of voice, organic and social analytics)
• Background in digital products, apps, or subscription models is a strong asset

Does this position interest you?   

Don't hesitate any longer, apply and come join our amazing team! 

RTINGS is an equal opportunity employer and is committed to promote diversity and inclusion in the workplace.