Associate Brand Manager - Rogaine, Biafine

Associate Brand Manager for Selfcare Skin Brands - Rogaine & Biafine

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Brand Manager, Rogaine, Selfcare BU

Location:

Asia Pacific, South Korea, Seoul, Seoul

Work Location:

Fully Onsite

What you will do

The Assistant Brand Manager will play a key role in establishing Biafine as a new growth brand in Korea, accelerating its successful market adoption and building a strong foundation for sustainable growth. The role is responsible for developing and executing brand growth strategies across consumer, HCP, and pharmacy channels, while proactively identifying new consumer, market, and portfolio opportunities to expand the business. The role will lead integrated marketing initiatives for Biafine while supporting broader marketing priorities across the Selfcare Skin & Hair portfolio. 

Key Responsibilities 

• Drive the successful commercialization and early market establishment of Biafine, building consumer and HCP awareness, trial, recommendation, and channel adoption to create a strong foundation for long-term growth. 

• Proactively identify and pursue new growth opportunities across consumer needs, usage occasions, target segments, channels, and portfolio expansion, including potential new products, and translate insights into compelling business opportunities and actionable growth plans. 

• Demonstrate strong business ownership by closely monitoring brand performance, market dynamics, consumer trends, and competitive activities, proactively identifying risks and opportunities and driving timely actions to accelerate growth. 

• Lead end-to-end marketing for Biafine across consumer insights, IMC strategy, communication, media, and activation, while also supporting marketing activities across the broader Selfcare Skin & Hair portfolio. 

• Develop and execute brand strategy and annual marketing plans to drive sustainable brand and business growth and deliver business targets. 

• Shape Biafine’s strategic positioning by expanding relevant usage occasions and consumer targets, translating growth opportunities into actionable communication and activation plans. 

• Develop and execute HCP and pharmacy engagement initiatives, including product education, HCP materials, and in-store tools, to strengthen brand recommendation, advocacy, and visibility. 

• Lead key brand initiatives in collaboration with cross-functional teams and external agencies, continuously optimizing performance while ensuring high-quality and timely execution. 

• Plan and manage brand budgets and evaluate marketing effectiveness, KPIs, and ROI to optimize investment and achieve business objectives. 

What we are looking for 

Required Qualifications 

• Bachelor’s degree and above with relative brand management experiences 

• 2+ years of relevant marketing or brand management experience, preferably in pharmaceutical or FMCG industry. 

• Strong strategic and consumer-centric thinking, with the ability to translate consumer, market, and commercial insights into actionable brand strategies and growth opportunities.  

• Experience in developing and executing integrated marketing campaigns across consumer, digital, and retail/pharmacy touchpoints.  

• Strong analytical, commercial, and project management skills, with the ability to manage multiple priorities, timelines, budgets, and stakeholders effectively.  

• Experience working with creative, media, digital, and activation agencies and collaborating effectively with cross-functional teams.  

• Proactive and solution-oriented mindset with strong ownership, demonstrating the ability to anticipate challenges, identify issues early, and take initiative to drive solutions and execution. 

• Experience in HCP communication and translating scientific/medical information into effective product communication is preferred.  

• Excellent communication and presentation skills in both Korean and English. 

What’s In It For You
·  Competitive Benefit Package
·  Paid Company Holidays, Paid Vacation, Volunteer Time, Family Fridays & More!
·  Learning & Development Opportunities
·  Employee Resource Groups

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.