Director, Property Marketing

JLL empowers you to shape a brighter way.  

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

Director, Property Marketing

The Property Marketing Director leads a team in the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently. The ideal candidate has strong leadership capabilities and demonstrates the adaptability to learn nuances of multiple projects and develop strategy accordingly.  

This person will primarily spend their time:

• Managing and mentoring team of property marketers to build marketing plans that align with the goals of building owners and property representatives
• Building marketing plans and managing associated tactics to bring property to market
• Providing art direction to visually express the plan
• Encouraging adoption and usage of JLL best practices for property marketing
• Analyzing results and supporting team initiatives to improve engagement and metrics
• Identifying areas of opportunity for improving process, communicating with stakeholders/clients and improving consistency of deliverables and quality of service
• Driving business development efforts at the point of sale
• Cultivating relationships with internal and external stakeholders

PRIMARY RESPONSIBILITES

• Provide strategic guidance in the development of property marketing strategies and creative oversight throughout the creative process.
• Make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology
• Act as centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs
• Develop consistent messaging and deploy variations on messaging by communication medium
• Create, implement and track marketing plans and budgets for top tier listings and clients, including objectives, timelines, marketing elements, costs, resources, media buys, etc.
• Ensure consistency of strategic and design deliverables
• Present property marketing strategies, plans and ideas to stakeholders to garner feedback/support and to clients to secure feedback/approval
• Develop creative briefs to engage with creative team and partners
• Understand digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack
• Develop client and prospect event strategy and execute events including managing relationships with outside vendors
• Lead the development of marketing strategies and other relevant deliverables to aid in the pitching of new or expanded business opportunities
• Attend and participate in pitches to promote marketing strategy and partnership to win business
• Manage multiple projects simultaneously with limited direction
• Contribute to team-wide/corporate marketing initiatives that are integral to the company’s success
• Act as internal liaison to key areas of the firm to identify marketing needs and ensure follow-up
• Direct the design of deliverables across all relevant mediums – digital and print (e.g. Weebly websites and HTML email), print (e.g. brochures, postcards, flyers, etc.) and events (e.g. invitations, banners, directional signage, etc.).
• Offer support with special projects as needed and as time allows

EDUCATION AND EXPERIENCE

Bachelor’s Degree preferred

10 or more years of marketing experience, commercial real estate experience preferred

KNOWLEDGE, SKILLS AND ABILITIES

• Experience managing direct reports/team
• Outstanding project management and situational leadership skills
• Excellent written and verbal communication skills
• Experience translating business needs/challenges into marketing solutions
• Positive, can-do attitude in the face of complication or adversity
• Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization
• Experience and confidence in persuading the adoption of new ideas to clients and internal stakeholders
• Assertive and deadline oriented
• Comfortable and confident in conducting client presentations
• Commitment to details and sound sense of graphic design
• Ability to work in a team environment and juggle multiple projects simultaneously
• Creative, "big picture” thinker
• Budget management skills
• Proficient in Microsoft Suite
• Knowledge of Adobe Suites
• Experience working with marketing automation tools, Eloqua preferred
• Ability to travel approx. 10-25%

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Expected compensation for this position:

145,000.00 – 180,000.00 USD per year

Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location:

On-site –San Francisco, CA

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits include:

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary 
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [email protected]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

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Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.

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Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Accepting applications on an ongoing basis until candidate identified.