Full-Time
Marketplace for software reviews and insights
$58k - $63k/yr
Fort Myers, FL, USA
Hybrid
G2 runs the largest tech marketplace for software, helping businesses discover, review, and manage software solutions. It gathers verified user reviews and market data to provide insights, market intelligence, and buyer intent information that support data-driven decisions. The platform earns revenue through subscription-based content marketing, licensing G2 Reports, and marketing solutions that drive demand and capture leads, plus specialized tools for marketing, sales, and services teams. Unlike many competitors, G2 combines a broad, trusted repository of reviews with actionable market data and lead-generation capabilities to cover the full software purchasing journey. The company aims to help organizations choose the right software and optimize their software investments, enabling teams to work more effectively and reach their goals.
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$257.6M
Headquarters
Chicago, Illinois
Founded
2012
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Flexible Work Hours
Unlimited Paid Time Off
G2, the B2B software review platform, has launched new product innovations to help software companies build trust and visibility in AI-driven search environments. The updates include identity verification through LinkedIn, structured content for AI systems, and a model context protocol integration with Claude. Over 100,000 G2 reviews now feature LinkedIn verification, reducing review rejection rates by 40%. New buyer content features include structured category FAQs, guided discussion prompts and focused feature lists designed to surface deeper insights whilst making information easier for AI systems to interpret. The company also introduced expanded market intelligence tools, including Competitive Pulse for identifying at-risk deals, answer engine optimisation analytics, and spend data derived from over $100 billion in SaaS purchasing agreements. These capabilities aim to help vendors increase AI search visibility whilst giving buyers more credible insights.
Trace ranked number one for Usability and Results in G2's ESG Reporting Index. March 2026 G2 has published its latest ESG Reporting Software Index, and Our Trace is proud to share that Trace has ranked number one in two of the four categories assessed: Usability and Results. Our Trace is a small, focused team. Competing in the same category as Workiva, IBM, and SAP and coming out ahead in the metrics that matter most to the people actually doing the work is something Our Trace is genuinely proud of. These rankings are based entirely on verified reviews from real users. No marketing spend influences them. They reflect what customers say when asked directly about their experience. What the G2 index measures. G2's ESG Reporting Index evaluates software across four dimensions, each scored on a weighted index based on user reviews. Usability Index: How easy the software is to learn, use, and administer. Trace scored 8.86 out of 10, ranking first in the category ahead of Submit.com (8.52), Denxpert (8.45), and Workiva (8.35). Results Index: Whether users achieve the outcomes they were looking for. Trace scored 8.58 out of 10, ranking first ahead of Denxpert (8.53). Relationship Index: Quality of support, responsiveness, and the overall customer relationship. Trace scored 8.68, ranking second in the category. Implementation Index: How smoothly organisations get up and running. Trace scored 8.18, ranking second in the category. Across all four indices, Trace ranked in the top two. That is a consistent result, not an outlier. Trace can help you at each stage, at your pace, aligned to your goals. Reach out to talk to one of its friendly team now Why Usability and Results matter most. For teams navigating mandatory climate reporting under AASB S2 and ISSB standards, usability and results are the two things that actually determine whether a platform is worth using. Usability matters because climate disclosure sits at the intersection of finance, sustainability, risk, and governance. The people doing the work are not always technical specialists. They need software that reduces complexity rather than adding to it. A high usability score means that real users found Trace genuinely easy to work with, not just easy to demo. Results matter because ASRS disclosure is not an exercise in box-ticking. Organisations need to produce disclosures that are credible, defensible, and audit-ready. A high results score means users are actually achieving that outcome with Trace, not just generating outputs. Momentum leader in ESG Reporting and Sustainability Management. Beyond the index rankings, G2 has placed Trace in the Momentum Leaders quadrant across both the ESG Reporting and Sustainability Management software categories. The Momentum Grid is based on a combination of user satisfaction and market presence trajectory. Being placed in the Momentum Leaders quadrant reflects both strong customer reviews and growing recognition in the market. For an emerging platform competing against established enterprise vendors, this placement reflects genuine traction with users rather than category incumbency. What this means for organisations evaluating climate Reporting Software. The ESG software market is crowded. Large enterprise vendors have significant brand recognition, large sales teams, and long feature lists. That can make procurement decisions feel straightforward: buy the biggest name and the risk is managed. What G2's index data shows is that brand size and user experience are not the same thing. Trace's rankings in usability and results reflect something specific: a platform designed from the ground up for climate disclosure, with a team that works closely with customers through their reporting process, not one that sells a licence and moves on. Organisations that are evaluating platforms for ASRS compliance are welcome to benchmark directly. You can read what customers have said in their own words on its G2 reviews page. Our Trace is confident in what the data shows. Working with Trace. If your organisation is approaching mandatory climate reporting and wants to understand what a structured, proportionate path through ASRS looks like with a platform your team will actually want to use, Our Trace is glad to talk through it. Trace is a climate reporting platform specialising in ISSB and AASB standards, helping businesses navigate mandatory climate disclosure with clarity and confidence.
Intruder, a London-based exposure management platform, has been named 40th on G2's 2026 Best UK Software Companies list out of over 3,000 vendors. The ranking, based on verified user reviews, recognises software companies by customer satisfaction scores. The company reported 81% annual recurring revenue growth in its enterprise segment and added over 300 new customers. Intruder also expanded its platform capabilities with the launch of GregAI and Cloud Security Posture Management. Founded in 2015 by former ethical hacker Chris Wallis, Intruder provides a unified platform combining attack surface management, cloud security and vulnerability management. The company now serves over 3,000 businesses worldwide. G2 reaches over 100 million software buyers annually and bases its Best Software Awards on authentic user reviews.
Valimail ranks on G2's 2026 Best Security Software Products list as the sole DMARC vendor. Valimail ranks #23 on G2's 2026 Best Security Software Products list as the only DMARC vendor recognized. Learn more about what this means for DMARC. Valimail has been named one of G2's Best Security Software Products for 2026, ranking #23 overall, alongside some of the biggest names in security, including KnowBe4, Salesforce, NinjaOne, Okta, and Google Authenticator. Out of 6,197 total products in the Security category, and 385 eligible for this year's awards, Valimail placed among the top 50. ValiMail is also the only DMARC vendor on the list. G2 picked its 2026 Best Software Awards based on honest reviews and ratings from users on the world's largest and most trusted software marketplace. Why this recognition stands out. Security is one of the most competitive categories in enterprise software. This year's G2 list saw significant turnover - 33 of the 50 winners are new entrants, representing a 66% change from the 2025 awards. For a sender identity solution focused on Domain-based Message Authentication, Reporting, and Conformance (DMARC) to rank among the top security software companies overall highlights that email authentication is foundational for security. Phishing remains one of the most common entry points for cyberattacks, especially with the rise of AI. Attackers continue to exploit one core weakness: sender identity is easy to fake. Without authentication at enforcement, anyone can attempt to impersonate your domain. Detection technologies like secure email gateways (SEGs) and AI-driven platforms play a critical role in analyzing inbound email. They are an essential part of a layered security strategy. But detection and authentication solve different problems. Detection evaluates content and behavior. Authentication verifies identity. You need both. Zero Trust starts with identity. Valimail is a Zero Trust anti-phishing solution that's led G2's DMARC ranking for 14 consecutive quarters. Instead of trying to determine whether a message "looks suspicious," its authentication solution confirms whether the sender is authorized to use your domain. When DMARC is at enforcement: * Mail servers worldwide block fraudulent email claiming to be from your domain * Exact-domain impersonation attempts fail automatically * Executive spoofing risk drops significantly * Outbound phishing from compromised systems is stopped That last point often gets overlooked. Traditional detection systems focus on inbound threats. Authentication also protects your partners, customers, and vendors from fraudulent messages sent using your domain. It's a different control layer, but a necessary one. What customers are saying about Valimail. G2 recognition reflects customer experience, and recent reviews reinforce the value security teams are seeing: * 4/5 - "Great Free Plan for NFPs with Clear Visibility on Domain Email Abuse" * 4.5/5 - "Friendly Interface and Intelligent Identification in Valimail" * 4.5/5 - "Simplifies DMARC Compliance Effortlessly" What being the only DMARC vendor on the list means. Ranking #23 among top security software companies is meaningful on its own. Being the only DMARC-focused vendor recognized in the category reinforces a broader shift in how security leaders think about risk. Sender identity is no longer optional. It's a required control for modern security programs, regulatory compliance, and brand protection. Security leaders understand that: * Phishing defense requires layered controls * Brand impersonation damages trust and revenue * Identity-based controls reduce uncertainty * Enforcement delivers measurable risk reduction Valimail supports over 100,000 organizations globally and operates the largest DMARC platform in the world. That scale provides operational insight and stability that security teams rely on. The G2 recognition reflects that maturity, and ValiMail wouldn't have won it without all the amazing feedback from its users and customers. Want to work with the highest-rated DMARC vendor on the market? Request a demo to see its security software in action. Sr. Content Marketing Manager at Valimail Alyssa Harmon Get started for free with monitor. Start your path to DMARC enforcement with a panoramic view of the traffic being sent on your behalf. No trial offers, credit cards, or obligations. Explore all Valimail has to offer. Go one step further than visibility...Take action! Reach DMARC enforcement faster. Stay compliant with evolving sender requirements. All while protecting your brand.
G2 has agreed to acquire Gartner's software review platforms Capterra, Software Advice and GetApp. The deal combines four leading B2B software review platforms to create a comprehensive resource for software discovery and purchasing in the AI era. The acquisition will expand G2's reach to 200 million annual software buyers globally and consolidate 6 million verified customer reviews across 2,000-plus software categories. The combined platform will serve 10,000-plus software vendors with enhanced marketing solutions. G2 CEO Godard Abel described the move as "a transformational moment" that builds a trusted data foundation for software buyers and sellers. The expanded dataset will deliver three times more buyer intent signals and enable new pay-per-lead offerings. The transaction is expected to close in the first quarter of 2026, subject to customary closing conditions.