Demand Generation Manager
Raydar
Demand Generation Manager
Raydar
AI-powered recruiting agency for tech roles
Raydar · San Francisco, United States (Hybrid) · Full-time · Posted 2026-10-19
Salary: USD 145,000–210,000
Workplace: hybrid
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Build a pipeline-focused marketing function from the ground up for an enterprise sales motion. Plan and run targeted programs, test and prioritize marketing channels, and partner closely with a small cross-functional commercial group where results are judged by new sales opportunities.
What you'll do
- Lead targeted, account-focused marketing programs, selecting priority industries and accounts and supporting sales outreach to them.
- Create and carry out a plan to raise brand visibility and citations in AI-powered search and answer tools.
- Compare results across channels such as social media, outbound, paid search and events, and move budget and effort toward the strongest performers.
- Set the approach to event participation and decide which events merit attendance.
- Work side by side with company leadership, product, technical go-to-market and sales colleagues, and measure success by qualified opportunities created rather than lead volume.
What we're looking for
- 3 to 7 years of marketing experience.
- Proven track record of launching a demand generation program from zero at an early-stage B2B startup.
- Background promoting products to senior product and engineering decision makers.
- Working knowledge of optimizing content for AI answer engines and LLM search visibility.
- Experience running coordinated marketing and sales campaigns aimed at named target accounts.
- Comfort taking full ownership and getting started quickly without a formal training program.
Bonus points
- Experience at developer tools or API-based technology companies, or in the voice technology space.
Compensation and benefits
- Base salary: USD 145,000 to 210,000 per year
Location and work model
- San Francisco, CA, United States
- Hybrid, 1-2 days per week in office
- Full-time
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Raydar is an AI-powered talent acquisition firm that serves tech-focused organizations on a contingency basis, charging client companies only after a successful hire. It uses proprietary AI to identify a large pool of candidates and conducts a short 15-minute AI-driven interview (recorded and transcribed) before human recruiters review materials, provide interview prep, and assist with offers and negotiations. What sets it apart is the blend of automated sourcing and screening with hands-on human oversight and tailored client support. Its goal is to help organizations hire more efficiently by speeding up sourcing while maintaining thorough evaluation and negotiation assistance.
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