Brand Strategy Associate

Company:

Lippincott

Description:

Strategy Practice Intro
At Lippincott, the Strategy team takes on the problems that have no clear answer but need one—the launches, pivots, and reinventions that demand original ideas and proven expertise. Our work spans three disciplines: brand strategy, marketing and customer strategy, and naming. Together with Design and Experience colleagues across the firm, we help clients navigate their biggest challenges, from rising above competitive noise, to uncovering new frontiers for growth, to crafting the signature moments that make a brand unmistakable. You'll advise leaders across markets and industries, bringing rigorous creativity and dynamic energy to every opportunity—the same spirit that's helped Lippincott shape icons, disruptors, and category-creators since 1943.

Role Overview

Brand strategy is a discipline within Lippincott's Strategy practice, and it starts with some of the hardest questions a company can ask: what do we actually stand for, and why should anyone care? But meaning only counts when it's built, requiring brand strategists to work at the highest altitude and the finest detail, shaping the argument for a company's place in the world, then following it down into the words, structures, and signature moments that make it real. Done well, a brand isn't just an idea a company holds, but an asset that wins customers, commands premiums, and compounds in value over time.

As an Associate, you own the ground between rigor and recommendation. The team looks to you to make sense of complex inputs—research, market trends, client history—and turn them into hypotheses worth building on, from breakthrough brand ideas to elegant architecture models. You’ll run the day-to-day of a workstream: managing the plan, shaping content, and bridging input from design and experience colleagues into one coherent strategic answer. And as the connector between strategy and those disciplines, you’ll build real fluency across every facet of brand—a breadth of expertise that’s hard to find at this stage of your career. You’ll also start to manage people, guiding junior team members as they develop in their own.

What You’ll Do

• Distill insight from diverse inputs to frame the situation and identify early brand opportunities
• Manage day-to-day workplans, adapting as client needs shift
• Shape the development and flow of client presentations
• Partner with designers and experience strategists to build multi-disciplinary solutions
• Guide and develop junior team members
• Serve as a key point of contact for clients and stakeholders on your workstream
• Present to internal case teams and external clients, and facilitate workshops
• Conduct in-depth interviews with client leadership and other stakeholders

What Makes You a Great Candidate

• At least 5 years of full-time experience in strategy consulting or a consulting environment, with a focus on brand strategy and/or business strategy
• An MBA is welcome but not necessary
• Outstanding writing, communication, and interpersonal skills, including strong command of PowerPoint
• A willingness to push thinking beyond brand into experience and marketing
• The ability to connect deep business understanding to brand implications
• Comfort with ambiguity and a structured approach to open-ended problems
• An appetite for new industries, new challenges, and continuous discovery and exploration
• Openness to travel as needed
• A desire to build and learn side-by-side with your teams.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected] is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.