Blueland makes eco-friendly cleaning products that replace single-use plastics with a refill system. Its main offering is a starter kit that includes a reusable bottle and dissolvable cleaning tablets; users pour water into the bottle and drop in a tablet to create cleaning solution, then reuse the bottle for future refills. The company sells directly through its website and offers subscriptions for regular tablet refills, creating recurring revenue. Compared with many competitors, Blueland emphasizes a plastic-free approach through a reusable bottle and tablet refills, backed by transparency and a USDA Bio-Based certification. The goal is to make sustainable cleaning easy and affordable while reducing plastic waste.
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$20.3M
Headquarters
New York City, New York
Founded
2018
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