Data Wow

End-to-end data processing and AI solutions

Marketing Executive

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timePathum Wan, ThailandNo salary listed

About the Job

Requirements

At least 2 years of experience in B2B performance marketing, growth marketing, lead generation, or closely related digital marketing roles.
Command of B2B metrics including multi-touch attribution, customer acquisition cost, lifetime value, MQL/SQL conversion funnels, and search-to-lead customer journeys.
Hands-on experience managing and deploying SEM campaigns, primarily through Google Ads (Search, Display, and Performance Max) and LinkedIn Ads.
Experience executing technical and content SEO strategies, including keyword mapping, search intent alignment, and organic pipeline growth.
Operational mastery of GA4 tracking, custom event setup, and Google Search Console for analyzing user behavior and web performance.
Data-backed analytical skills to manage multiple campaigns.
Professional business proficiency in both English and Thai.

Responsibilities

Formulate, deploy, and govern B2B marketing strategies and campaigns to drive qualified pipeline velocity, brand equity, and commercial growth.
Own, audit, and optimize the full-funnel lifecycle to capture and nurture high-intent leads for B2B SaaS and AI infrastructure portfolios.
Align with Sales, Product, and Business Development teams to coordinate marketing operations with pipeline and revenue metrics.
Plan, execute, and analyze targeted digital media acquisition across LinkedIn Campaign Manager, Google Ads, Facebook Ads, and SEO.
Monitor cross-channel campaign performance and analyze data to recommend structural optimizations, improve yield, and increase return on investment.
Use market intelligence, demographic and behavioral tracking, and competitor analysis to identify industry trends and inform product positioning.
Manage logistics and marketing activations for corporate events, webinars, executive workshops, and industry conferences.
Manage relationships with external agencies, performance vendors, and media partners to ensure consistent brand governance and accurate execution.
Identify pipeline workflow gaps and improve asset templates, processes, and marketing automation loops.

Desired Qualifications

Prior career experience in SaaS, deep-tech ecosystems, AI infrastructure, enterprise software applications, or corporate technology solutions is highly preferred.

Marketing Executive

Data Wow Co., Ltd. · Pathum Wan, Thailand (Hybrid) · Full-time · Posted 2026-07-23

Workplace: hybrid

Department: Business Development

Description

The Marketing Executive will be responsible for orchestrating end-to-end marketing architectures, demand generation strategies, and brand positioning frameworks. This specialist role focuses on expanding our market footprint, optimizing multi-channel customer acquisition funnels, and scaling lead generation pipelines for enterprise-tier SaaS and AI-driven technology portfolios.

Key Responsibilities

1. Funnel Optimization & Lead Generation

Formulate, deploy, and govern comprehensive B2B marketing strategies and high-impact campaigns to drive qualified pipeline velocity, brand equity, and commercial growth.
Own, audit, and optimize the full-funnel lifecycle to capture and nurture high-intent leads specifically for B2B SaaS and advanced AI infrastructure portfolios.
Align closely with cross-functional Sales, Product, and Business Development verticals to harmonize marketing operations with overarching pipeline and corporate revenue metrics.

2. Multi-Channel Performance Marketing & Analytics

Strategy, execution, and deep analysis of targeted digital media acquisitions across core professional networks, including LinkedIn Campaign Manager, Google Ads architecture, Facebook Ads, and complex SEO frameworks.
Systematically monitor cross-channel campaign architectures, parsing analytics data to provide structural optimization recommendations, yield improvement, and elevated return on investment (ROI).
Leverage market intelligence, demographic behavioral tracking, and aggressive competitor indexing to map shifting industry trends and strategic product positioning.

3. Event Coordination & Vendor Management

Project manage operational logistics and marketing activations for key corporate events, webinars, specialized executive workshops, and flagship industry conferences.
Govern operational relations with external agencies, performance vendors, and media partners to guarantee uniform brand governance and execution accuracy.
Continually diagnose pipeline workflow gaps to refine asset templates, process efficiency, and multi-tiered marketing automation loops.

Requirements

Minimum of 2+ years of experience within B2B Performance Marketing, Growth Marketing, Lead Generation, or highly adjacent digital marketing roles.
Prior career background within SaaS, deep tech ecosystems, AI infrastructure, enterprise software applications, or corporate technology solutions is highly preferred.
Robust command over specialized B2B metrics, including Multi-Touch Attribution, Customer Acquisition Costs (CAC), Lifetime Value (LTV), MQL/SQL conversion funnels, and search-to-lead customer journeys.
Direct, hands-on infrastructure management and deployment of SEM campaigns primarily via Google Ads (Search/Display/PMax) and LinkedIn Ads to capture high-intent enterprise buyers.
Proven experience executing technical and content SEO strategies, including keyword mapping, search intent alignment, and driving organic pipeline growth.
Strong operational mastery of GA4 (Google Analytics 4) tracking, custom event setup, and Google Search Console to analyze user behavior and web performance.
Elite data-backed analytical skills to manage multiple campaigns under velocity, paired with exceptional bilingual proficiency in English and Thai (professional business standard).

Benefits

Hybrid Working & Flexible Working Hours
Group Health Insurance & Annual Health Check-up
Comprehensive Benefits
Choose Your Gear: Work on the setup you prefer—Mac or Windows, you pick!
Grab Credits
10+ days of annual leave.

Apply

Apply at Data Wow Co., Ltd.

About the Company

Data Wow

End-to-end data processing and AI solutions

Data Wow provides end-to-end data processing and AI/ML solutions across data labeling, data management, and deployment, plus web/app development, data pipelines, data warehouses, analytics, and data security. It delivers full-service data labeling tools and data engineering, predictive analytics, and tech/AI consulting to help organizations turn data into actionable insights. By leveraging domain-specific knowledge and a strong Japanese partnership, Data Wow works across industries to tailor solutions for startups to large enterprises, aiming to deliver measurable, data-driven value. The company’s goal is to help clients solve business problems with data-driven systems that produce tangible, trackable results.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Bangkok, Thailand
Founded: 2016

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