Full-Time

Director – Firmware and Software

Confirmed live in the last 24 hours

Fellow

Fellow

51-200 employees

Designs and sells premium coffee brewing equipment

Design
Consumer Goods

Compensation Overview

$190k - $210kAnnually

Senior, Expert

San Francisco, CA, USA

Requires in-office presence 3 days per week.

Category
Embedded Engineering
Software Engineering
Required Skills
FreeRTOS
iOS/Swift
C/C++
Requirements
  • BS degree or higher in Computer Science, Software Engineering, Computer Engineering, or equivalent experience.
  • 7+ years of technical experience in embedded software/firmware development and integration experience with hardware and software with more than 3 years of management experience.
  • 3+ years of management experience in embedded systems including hardware and software design, IoT communication protocol design, and control systems.
  • Experience developing software in C, C++, Swift, and with backend frameworks such as Node. Experience with lightweight device operating systems such as FreeRTOS. for C++ or C#.
  • Familiarity with the safety certifications and compliance standards required for connected consumer hardware products. Understand how these impact software and control design decisions.
  • Strong embedded and connectivity software development knowledge and experience developing secure, reliable software applications for consumer hardware.
  • Expert knowledge of embedded microprocessor tools and hardware peripherals.
  • Strong analytical and problem-solving skills.
Responsibilities
  • Grow and lead the software engineering teams that enable connectivity and control of our next-generation coffee products.
  • Lead our embedded software, connectivity and mobile development teams that span real-time operating systems, control algorithms, user interface displays on the product, backend infrastructure, and factory test software.
  • Provide strong leadership to a team of embedded software engineers and guide engagements with external suppliers while fostering a collaborative and innovative environment.
  • Work closely with the Hardware Engineering, Product Management and Program Management Office (PMO) to develop resource plans and program schedules.
  • Understand the latest architecture approaches in secure IoT device provisioning and management for consumer hardware. Make continued recommendations to evolve our designs.
  • Solve technical and execution problems and report to Senior Management on project status.
  • Identify potential risks in software development and create strategies to mitigate them, ensuring the safety and efficacy of our appliances.
  • Ensure that peer code reviews, use-case testing, debugging, etc. meet company standards.
  • Be a hands-on leader who is willing to dive deep as and when needed.
  • Guide team in refining system architecture based on assessment of progress/challenges to-date.
  • Drive a culture of excellence, accountability, and continuous improvement within the team.
  • Responsible for coaching and supporting staff to ensure individual and team success. Support in setting goals and objectives to create development plans and oversee performance assessment processes.

Fellow Industries, Inc. designs and sells high-quality coffee brewing equipment and accessories, including electric kettles, coffee grinders, and travel mugs. Their products focus on aesthetics, functionality, and precision to enhance the coffee brewing experience for both individual enthusiasts and professional baristas. Fellow operates primarily through a direct-to-consumer model, selling products via their online store and flagship retail locations in San Francisco and Los Angeles. This approach allows them to maintain control over customer experience and build brand loyalty. Unlike many competitors, Fellow emphasizes innovative product design and customer feedback to continually improve their offerings. The company's goal is to provide premium coffee experiences at home and in cafes, catering to the growing demand for specialty coffee equipment.

Company Stage

Series B

Total Funding

$39.2M

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

4%

1 year growth

7%

2 year growth

34%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing home coffee brewing trend boosts demand for Fellow's high-quality equipment.
  • Fellow's award-winning products enhance its reputation and attract new customers.
  • Direct-to-consumer model allows Fellow to maintain control over customer experience.

What critics are saying

  • Increased competition from lower-priced brands could erode Fellow's market share.
  • Supply chain vulnerabilities may lead to production delays and increased costs.
  • Economic downturns could impact sales of premium coffee equipment.

What makes Fellow unique

  • Fellow's products are known for their innovative design and premium quality.
  • The company has a strong direct-to-consumer model with flagship stores in key locations.
  • Fellow's partnerships with influencers and coffee roasters enhance its brand visibility.

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