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About Fellow
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$39.2M
Headquarters
San Francisco, California
Founded
2013
Overview
Fellow Industries, Inc. designs and sells high-quality coffee brewing equipment and accessories, including electric kettles, coffee grinders, and travel mugs. Their products focus on aesthetics, functionality, and precision to enhance the coffee brewing experience for both individual enthusiasts and professional baristas. Fellow operates primarily through a direct-to-consumer model, selling products via their online store and flagship retail locations in San Francisco and Los Angeles. This approach allows them to maintain control over customer experience and build brand loyalty. Unlike many competitors, Fellow emphasizes innovative product design and customer feedback to continually improve their offerings. The company's goal is to provide premium coffee experiences at home and in cafes, catering to the growing demand for specialty coffee equipment.
Simplify's Take
What believers are saying
- Growing home coffee brewing trend boosts demand for Fellow's premium products.
- Fellow's partnerships with influencers like Morgan Drinks Coffee enhance brand visibility.
- The rise of smart kitchen appliances offers opportunities for IoT integration in products.
What critics are saying
- Emerging brands with lower prices threaten Fellow's market share.
- Supply chain issues could delay production and increase costs for premium products.
- Economic downturns may reduce consumer spending on high-end coffee equipment.
What makes Fellow unique
- Fellow's Stagg EKG Pro Kettle is a favorite, winning multiple design awards.
- The Aiden Precision Coffee Maker won the 2024 Good Housekeeping Best Kitchen Gear Award.
- Fellow's direct-to-consumer model enhances customer experience and brand loyalty.
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Funding
Total Funding
$39.2M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Parental Leave
Wellness Program
Company Equity
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 0%Fellow's first-ever drip coffee brewer, Aiden, has been named a Good Housekeeping 2024 Best Kitchen Gear Award Winner
US specialty coffee equipment manufacturer Fellow has appointed Crocs Chief Marketing Officer Heidi Cooley to its Board of Directors.
As Oprah says on OprahDaily.com, "I just love the shape and design of this kettle—but it also has 'to-the-degree' temperature control, which your most fastidious coffee or tea aficionado, like me, will appreciate.". .
Fellow's Stagg EKG Electric Kettle, Ode Brew Grinder and Carter Move Mug have won a number of renowned awards and accolades, including the Specialty Coffee Association Awards, the Red Dot Design Award, and the Dezeen Awards.
Fellow Tally Brew Assist ™ Mode. . “With four different measurement units and Weight mode, Tally Pro moves seamlessly from brewing to kitchen scale and we can’t wait to share it with the world,” said Fellow Founder and CEO, Jake Miller
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About Fellow
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$39.2M
Headquarters
San Francisco, California
Founded
2013
Fellow is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today