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About Fellow
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$40.3M
Headquarters
San Francisco, California
Founded
2013
Overview
Fellow Industries, Inc. designs and sells high-quality coffee brewing equipment and accessories, including electric kettles, coffee grinders, and travel mugs. Their products focus on aesthetics, functionality, and precision to enhance the coffee brewing experience for both individual enthusiasts and professional baristas. Fellow operates primarily through a direct-to-consumer model, selling products via their online store and flagship retail locations in San Francisco and Los Angeles. This approach allows them to maintain control over customer experience and build brand loyalty. Unlike many competitors, Fellow emphasizes innovative product design and customer feedback to continually improve their offerings. The company's goal is to provide top-tier coffee brewing tools that cater to the growing demand for premium coffee experiences.
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Simplify's Take
What believers are saying
- Growing interest in home coffee roasting kits complements Fellow's product line.
- The rise of smart kitchen appliances presents innovation opportunities for connected coffee equipment.
- Subscription models for coffee products could provide steady revenue and enhance loyalty.
What critics are saying
- Increased competition in the home espresso machine market could impact Fellow's market share.
- Reliance on direct-to-consumer sales channels exposes Fellow to online consumer behavior risks.
- New product introductions could lead to overextension and dilute brand focus.
What makes Fellow unique
- Fellow combines pro-grade engineering with minimalist design in its products.
- The company offers a direct-to-consumer model, enhancing customer experience and brand control.
- Fellow's products are known for fusing form and function, appealing to design-conscious consumers.
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Funding
Total Funding
$40.3M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Parental Leave
Wellness Program
Company Equity
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 3%Precision-engineered for the modern coffee lover, Espresso Series 1 delivers barista-level performance—without the learning curve or the price tagSAN FRANCISCO, April 22, 2025 /PRNewswire/ -- Fellow , the design-led home coffee gear brand behind cult-favorite kettles, grinders, and the award-winning Aiden Brewer, is entering a bold new chapter. Today, the company announces the launch of Espresso Series 1, its first-ever espresso machine and most ambitious product yet. By combining pro-grade engineering with minimalist design, Series 1 brings the quality of your favorite café—home.Fellow Espresso Series 1"Espresso is the heart of coffee culture—it's intimate, sophisticated, and the ultimate expression of craft," said Jake Miller, Founder and CEO of Fellow. "But for too long, home enthusiasts have had to choose between inconsistent results or a multi-thousand-dollar investment. Series 1 breaks that tradeoff, offering café-level control in a machine built for everyday use."With Series 1, Fellow is doing what it does best: pushing innovation in service of quality, while making the experience beautifully simple. Known for products that fuse form and function, Fellow now brings that same philosophy to the most technical corner of coffee
Fellow's first-ever drip coffee brewer, Aiden, has been named a Good Housekeeping 2024 Best Kitchen Gear Award Winner
US specialty coffee equipment manufacturer Fellow has appointed Crocs Chief Marketing Officer Heidi Cooley to its Board of Directors.
As Oprah says on OprahDaily.com, "I just love the shape and design of this kettle—but it also has 'to-the-degree' temperature control, which your most fastidious coffee or tea aficionado, like me, will appreciate.". .
Fellow's Stagg EKG Electric Kettle, Ode Brew Grinder and Carter Move Mug have won a number of renowned awards and accolades, including the Specialty Coffee Association Awards, the Red Dot Design Award, and the Dezeen Awards.
Fellow is Hiring for 9 Jobs on Simplify!
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About Fellow
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Series B
Total Funding
$40.3M
Headquarters
San Francisco, California
Founded
2013
Fellow is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to Fellow