Fellow

Fellow

Direct-to-consumer coffee brewing equipment maker

About Fellow

Simplify's Rating
Why Fellow is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Industrial & Manufacturing

Design

Consumer Goods

Company Size

51-200

Company Stage

Series B

Total Funding

$40.3M

Headquarters

San Francisco, California

Founded

2013

Overview

Fellow Industries, Inc. designs and sells premium coffee brewing equipment and accessories through fellowproducts.com. Its product lineup includes electric kettles, coffee grinders, travel mugs, and other brewing accessories that emphasize precise performance, thoughtful design, and everyday usability. The company sells directly to consumers through its online store and flagship retail locations in San Francisco and Los Angeles, allowing it to control the customer experience and offer bundled deals to encourage higher cart values and repeat purchases. Fellow differentiates itself by focusing on aesthetics and functionality, maintaining direct brand relationships, and pursuing collaborations with other coffee brands to extend its reach. The company’s goal is to improve the coffee brewing experience for both home enthusiasts and professional baristas by delivering reliable, well-designed equipment and a strong brand experience.

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Simplify's Take

What believers are saying

  • Espresso Series 1 launched April 22, 2025, targets home café enthusiasts.
  • Atmos Vacuum Canister preserves coffee freshness by removing oxygen.
  • Carter Cold tumbler keeps drinks cold 18+ hours in six colors.

What critics are saying

  • Breville Barista Express undercuts Espresso Series 1 with automation.
  • OXO grinder captures 25% share at 30% lower price via retail.
  • Tariffs raise Stagg EKG Pro costs 15-20% in 6-12 months.

What makes Fellow unique

  • Duo Coffee Steeper uses etched steel filter for clean immersion brew without gunk.
  • Espresso Series 1 delivers barista-level performance with minimalist design.
  • Stagg EKG Pro offers WiFi updates and Guide Mode for precise pour-over.

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Funding

Total Funding

$40.3M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Fellow
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Company Equity

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
T3
Jun 6th, 2025
Fellow's stylish new coffee canisters will complete your brewing setup

Fellow has recently launched its new Atmos Vacuum Canister, designed to keep coffee beans, tea, spices and dry goods fresh by removing oxygen and sealing in flavour.

PR Newswire
Apr 22nd, 2025
Fellow Introduces Espresso Series 1: A New Era Of Home Espresso Begins

Precision-engineered for the modern coffee lover, Espresso Series 1 delivers barista-level performance—without the learning curve or the price tagSAN FRANCISCO, April 22, 2025 /PRNewswire/ -- Fellow , the design-led home coffee gear brand behind cult-favorite kettles, grinders, and the award-winning Aiden Brewer, is entering a bold new chapter. Today, the company announces the launch of Espresso Series 1, its first-ever espresso machine and most ambitious product yet. By combining pro-grade engineering with minimalist design, Series 1 brings the quality of your favorite café—home.Fellow Espresso Series 1"Espresso is the heart of coffee culture—it's intimate, sophisticated, and the ultimate expression of craft," said Jake Miller, Founder and CEO of Fellow. "But for too long, home enthusiasts have had to choose between inconsistent results or a multi-thousand-dollar investment. Series 1 breaks that tradeoff, offering café-level control in a machine built for everyday use."With Series 1, Fellow is doing what it does best: pushing innovation in service of quality, while making the experience beautifully simple. Known for products that fuse form and function, Fellow now brings that same philosophy to the most technical corner of coffee

Cision
Nov 11th, 2024
Aiden Precision Coffee Maker Selected As A Good Housekeeping 2024 Best Kitchen Gear Award Winner

Fellow's first-ever drip coffee brewer, Aiden, has been named a Good Housekeeping 2024 Best Kitchen Gear Award Winner

World Coffee Portal
Jul 23rd, 2024
California-based Fellows appoints Crocs CMO Heidi Cooley to its Board of Directors

US specialty coffee equipment manufacturer Fellow has appointed Crocs Chief Marketing Officer Heidi Cooley to its Board of Directors.

Cision
Nov 1st, 2023
Fellow Stagg Ekg Pro Electric Kettle Selected As One Of Oprah'S Favorite Things 2023

As Oprah says on OprahDaily.com, "I just love the shape and design of this kettle—but it also has 'to-the-degree' temperature control, which your most fastidious coffee or tea aficionado, like me, will appreciate.". .

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