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OAAA Announces Winners of the 84th Annual OBIE Awards. Random House Publishing Group and Known earn highest honor as Paramount is inducted into OBIE Hall of Fame. WASHINGTON, Oct. 16, 2026 (GLOBE NEWSWIRE) - The Out of Home Advertising Association of America (OAAA) announced the winners of the 84th Annual OBIE Awards during a celebration at The Museum of Modern Art (MoMA) in New York City, recognizing the best creative work in out of home (OOH) advertising. Bringing together some of the industry's most celebrated brands, agencies and creative leaders, the evening honored the ideas and campaigns that are pushing the boundaries of what's possible in OOH. For more than eight decades, the OBIE Awards have set the standard for creative excellence in OOH. This year's winners showcase the incredible range and impact of the medium, from bold creative executions and immersive experiences to campaigns that use the physical world in unexpected ways to connect with audiences and become part of culture. Awards were presented across Platinum, Gold, Silver, Bronze and Craft categories, alongside the Student OBIE Awards recognizing the next generation of creative talent. This year's celebration marked an exciting new chapter for the OBIE Awards, returning to New York City as a standalone event for an evening hosted by advertising icon Susan Credle and creative visionary David Shing. The evening also recognized Paramount as the 2026 OBIE Hall of Fame inductee, honoring its longstanding commitment to creativity and its ability to bring some of the world's most recognizable stories and entertainment brands into the real world. "Great out of home advertising has the power to stop people in their tracks, spark conversation and become part of culture," said Anna Bager, President and CEO of OAAA. "This year's OBIE winners represent the very best of what our medium can do. They show what happens when extraordinary creative ideas meet the power of the physical world, turning everyday spaces into experiences that people notice, remember and talk about. It's an exciting time for OOH, and this year's winning work is a testament to the incredible talent and ambition driving our industry forward." 2026 OBIE Hall of Fame Paramount was inducted into the 2026 OBIE Hall of Fame, honoring the entertainment powerhouse for decades of creative excellence and its enduring commitment to using OOH to bring some of the world's most recognizable stories and characters to life. From major film and television launches to larger-than-life installations and unexpected experiences, Paramount has consistently embraced the scale and creative possibilities of OOH to extend storytelling beyond the screen, transforming public spaces into shared cultural moments. Paramount joins previous inductees including Netflix, McDonald's, Apple, Gap, Dunkin', The Walt Disney Company, American Express and more. 2026 OBIE Award Winners Platinum OBIE Award Steph Curry Shoots the Moon Random House Publishing Group and Known Categories: Platinum OBIE Award, Gold - Big Idea in OOH and Social Buzz Gold OBIE Awards New to Missoula Whitefish Credit Union and Up To Something Categories: Creative Effectiveness and Local Impact OOH Oreo Walks Mondelēz International and VML Categories: Retail Media & Commerce OOH and Consumer Packaged Goods OOH Steph Curry Shoots the Moon Random House Publishing Group and Known Categories: Big Idea in OOH and Social Buzz Verified Closer Than You Think United Airlines, 72andSunny, and Firefly Media Categories: Contextual Brilliance and Programmatic & Real-Time OOH Welcome to Fabulous Las Vegas Convention & Visitors Authority and R&R Partners Category: Travel & Hospitality OOH Silver OBIE Awards Everything's Better with a British Accent British Airways, Uncommon Creative Studio, and OUTFRONT Studios Category: Experiential & Immersive OOH Nike 2025 North America Marathons Nike, Wieden+Kennedy Portland, and billups Category: Contextual Brilliance Bronze OBIE Awards Dior Flagship Grand Opening LVMH's Christian Dior Couture, JCDecaux North America, and Atlas Media Group Category: Fashion & Luxury OOH From Tokyo to Williamsburg Mural Uniqlo, Hiroshi Masuda, and Overall Murals Category: Retail Media & Commerce OOH Hiring Colbert Campaign National Marine Mammal Foundation and Adams Outdoor Advertising Category: OOH for Good Jurassic 7-Eleven Activation 7-Eleven, Imagine, and Midnight Oil Category: Entertainment & Media OOH Smooth Deliveries IAMS, One Mars, and Lamar Advertising Company Category: Consumer Packaged Goods OOH The Thing That Makes Anything A Thing Canva, Quality Meats Creative, and The Resize Guys Category: Technology OOH Vintage Taxi BLITZ NYC - "Nicolas Cage is Spider-Noir" Amazon Prime Video, Amazon Creative Team, and Good Traffic Categories: Experiential & Immersive OOH and Entertainment & Media OOH Craft Awards Nike 2025 North America Marathons Nike, Wieden+Kennedy Portland, and billups Category: Copywriting Red Wing: Made the Hard Way Red Wing Shoes, Wieden+Kennedy New York, and NPARALLEL + Atomic Props Category: Production & Build Craft Severance Cold Harbor Mural Apple TV and Colossal Media Category: Visual Design & Art Direction Student OBIE Awards Honda Fit: Yeah, It Fits. Anna Lobbes, Ferris State University Award: Gold Student OBIE Laika: Frame by Frame. Flor H. Quiñones, Kendall College of Art & Design Award: Silver Student OBIE The Backrooms Elevators JeongMin Kang, School of Visual Arts Award: Bronze Student OBIE Winners were selected by a distinguished jury of creative leaders from Microsoft AI, Wieden+Kennedy, 72andSunny, Giant Spoon, Goodby Silverstein & Partners, VML and The Kitchen North America, led by Chief Judge PJ Pereira, Founder and Creative Chairman of Pereira O'Dell. Entries were evaluated on the strength of the creative idea, excellence in execution and impact within the medium, with an emphasis on work that pushes creative boundaries and makes a lasting cultural impact. To view the complete list of winners and their work, visit oaaa.org/obie-awards. About the Out of Home Advertising Association of America (OAAA) The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out of home (OOH) advertising industry. OAAA's mission is to protect, promote and advance the medium through government affairs and advocacy, industry research and market intelligence, brand and agency engagement, and industry leadership and convening. OAAA works to ensure OOH's essential role in the modern media mix by advancing standards, aligning the industry around shared priorities and shaping the future of OOH. Founded in 1891, OAAA serves more than 850 member companies, including media owners, advertisers, agencies, ad tech providers and suppliers. The association is headquartered in Washington, D.C., with offices in New York City. For more information, visit oaaa.org. Media Contact: Cassady Nordeen [email protected]

Street Fighter 2026 - Ryu, Ken and the World Warrior Tournament return to the big screen. Legendary and Paramount's live-action Street Fighter opens October 16, 2026, directed by Kitao Sakurai and starring Andrew Koji, Noah Centineo and Jason Momoa. BIRMINGHAM, AL, October 15, 2026 /24-7PressRelease/ - More than thirty years after Street Fighter II took over arcade machines around the world, Ryu and Ken are trying once again to conquer cinemas. History has not been kind to them: the 1994 film with Jean-Claude Van Damme is remembered more as a punchline than a faithful adaptation, and The Legend of Chun-Li in 2009 barely left a mark. This new version takes a different approach. Legendary Entertainment's Street Fighter is set to open in US theaters on October 16, 2026 through Paramount Pictures, with several markets in Europe, the Middle East and Asia-Pacific getting it a little earlier, around October 14. The story: back to 1993 The film deliberately sets its story in 1993, when Street Fighter II was at the height of its popularity. Ryu and Ken, two fighters who have not spoken in years, are recruited by Chun-Li to take part in the World Warrior Tournament. The tournament turns out to be more than a brawl. Behind it lies a conspiracy that forces the three of them to work together again, whether they like it or not. For fans, the premise feels familiar: a tournament, an old rivalry, and the shadow of M. Bison behind it all. If you would like to watch it after its theatrical run, it will most likely land on Paramount+, while Movie Box, Netflix, HBO and similar services can keep you company with other action films. An unexpected director The director's chair goes to Kitao Sakurai, a name many people may not know yet. He is best known for Bad Trip, the prank comedy released on Movie Box, and for his directing work on The Eric Andre Show. The choice hints that this film will not take itself too seriously. The project took a winding road. Danny and Michael Philippou, the duo behind Talk to Me, were attached before stepping away in June 2024 because of scheduling conflicts. The script is by Dalan Musson. Distribution also changed hands. The film was originally going to be released by Sony, before Legendary moved it to Paramount as the first film in a multiyear worldwide distribution deal between the two studios. For a smoother streaming experience, feel free to check out Paramount+, MovieBox App, Netflix, HBO or other similar platforms. A crowded cast The lead trio is Andrew Koji as Ryu, Noah Centineo as Ken and Callina Liang as Chun-Li. Koji has already proven his martial arts skills in the series Warrior, while Centineo is known for To All the Boys I've Loved Before and Black Adam. What has people talking, though, is the supporting cast. Jason Momoa plays Blanka, 50 Cent is Balrog, and WWE star Roman Reigns appears as Akuma. Cody Rhodes, also from WWE, plays Guile. David Dastmalchian, the character actor who often steals scenes in The Suicide Squad and Late Night with the Devil, takes on M. Bison. Eric André appears as Don Sauvage, and country singer Orville Peck plays Vega, the masked fighter who fits his stage persona perfectly. Why this time could be different Video game adaptations are in a much better place than they were two decades ago. The Super Mario Bros. Movie, Sonic the Hedgehog and the series The Last of Us have shown that audiences will turn up as long as the source material is respected. The 1993 setting is a sign that Street Fighter wants to capture the spirit of the arcade era rather than force a modern makeover. The professional wrestlers in the cast also promise fight choreography that feels more physical and convincing. Even so, a film with this many characters always faces the same risk: too many faces, too little time. Sakurai's challenge is to give every fighter a memorable moment without turning the story into a list of cameos. Availability by region In the United States, Street Fighter is released by Paramount Pictures, while several Asia-Pacific countries have an earlier date of around October 14, 2026. For Indonesia, the exact date still depends on local cinema chains, so check your usual cinema app. For streaming, Paramount films usually arrive on Paramount+ a few weeks after their theatrical run, but no official date has been announced. Paramount+ is also not available in every country, so in some regions the film may first appear as a digital rental or purchase. What to keep in mind At the time of writing, there are no official review scores or box office figures, because the film has not yet opened in most markets. Avoid claims circulating on social media until there is data from the studio or review aggregators. What is confirmed: the director, the lead cast, the 1993 setting and distribution through Paramount. What could still change: release dates in specific countries and the streaming schedule. Worth the wait? For a generation that grew up with "Hadouken!" ringing out of arcade machines, this film is a chance to see these characters treated more seriously, or at least with more affection. For general audiences, Street Fighter promises a busy, colorful action film full of familiar faces. Keep expectations reasonable: do not expect heavy drama, but do expect exciting fights. If Sakurai manages to balance humor and action, this could finally be a Street Fighter adaptation remembered for the right reasons. # # # Contact information. Mani Pedrosa Birmingham, AL United States Telephone: +13464288376

Ben Frow to leave Skydance's UK network 5 after 14 years. EXCLUSIVE: The end of an era is approaching at 5, the UK television network that sits within David Ellison's newly minted Skydance empire. Deadline can reveal that Ben Frow will step down as Paramount UK's chief content officer next year, a role in which he has overseen 5 (formerly Channel 5) for 14 years. A charismatic creative executive, Frow is comfortably 5's longest-serving content chief, joining in 2012, when British media baron Richard Desmond owned the network. Frow has decided to leave on his own terms, but his anticipated exit comes just a week after Paramount completed its acquisition of Warner Bros. Discovery, creating the Skydance empire and precipitating a major executive reshuffle. Kevin MacLellan, the Paramount international chief who oversaw 5, is exiting the business, as is his Warner Bros. Discovery counterpart Gerhard Zeiler. JB Perrette, one of the big winners of the $110 billion merger, will take on streaming and networks outside of the U.S., with CBS chief operating officer Bryon Rubin put in temporary charge of 5 and Australia's Network Ten. Watch on Deadline. In an internal email seen by Deadline, 5 president Reemah Sakaan said Frow would step down from his day-to-day role in the summer of 2027. He will remain employed by Skydance until the end of next year. "His exceptional creative skills, obsession with our audience and fiery competitive spirit has led an acclaimed creative transformation of the network and has overseen a phenomenal range of hits," Sakaan said. "I have only worked with Ben for a short while this year, but it has been an utter joy, so I have some sense of just how much he will be missed." In the internal email, Frow added: "I have always said that this was the best job in the world, and I've absolutely loved my time at 5. But after 14 years where I've achieved everything I wanted to and more, it seems like the right time to hand over and give someone else a go. This isn't a goodbye just yet and I'll be around to support Reemah and the team with a smooth transition." During his tenure, Frow has revitalized 5, transforming it from a broadcaster that was largely associated with overseas acquisitions like CSI to become a fleet-footed and risk-taking creative force. Frow's legacy will perhaps be defined by his decision to cancel Big Brother in 2018. He took the cash from the Banijay-owned reality series and reinvested it into drama and high-end factual content. This gave rise to one of Frow's biggest hits: All Creatures Great and Small, the Playground-produced drama based on the early career of veterinary surgeon James Herriot. All Creatures, which is co-produced by PBS Masterpiece, consistently delivers big audiences and was the most-watched scripted series on 5's streaming platform last year. Other hit dramas have included Power: The Downfall of Huw Edwards and The Teacher. In factual, Frow has welcomed big names to the network like Monty Python star Michael Palin, who has journeyed to North Korea and the Philippines for documentary series. 5 scooped BAFTA and Royal Television Society awards in 2024 for White Nanny, Black Child, while Suicidal: In Its Own Words won a Grierson. The network was named Channel of the Year at the Edinburgh TV Festival in 2025, and posted a record operating profit of £71.7 million ($95M) in 2021. Frow has many admirers in the UK television industry. He is respected by producers for his creative instinct and quick decision-making, while he inspires fierce loyalty among his small team of commissioners. He is an entertaining presence on public platforms: Honest, direct, quick-witted, and unafraid to have a dig at 5's closest competitors. His mischievous twinkle saw him attend meetings this year wearing a Make Paramount Great Again hat - including during a sit-down with Ellison himself. On stage at the Edinburgh TV Festival in 2023, Frow revealed that he secretly resigned in April 2022 as a result of burnout following the pandemic, saying he felt as if he were being "pecked" alive. He later reversed his decision after his mental health improved.