Full-Time
Senior Technical Publisher Solutions Consultant
Posted on 10/31/2025
TripleLift
201-500 employees
Programmatic advertising marketplace with creative services
No salary listed
Pune, Maharashtra, India
In Person
 Sales & Solution Engineering (2) |
|---|
| , |
- Previous experience working at an SSP/DSP
- Hands-on experience with ad serving technologies (Google Ad Manager, FreeWheel, Smart, Xandr etc.), with especially strong knowledge of Google Ad Manager and Google Publisher Tag technologies.
- Experience working with various APIs & SDKs within the context of the programmatic advertising ecosystem
- Proven knowledge of Prebid.js and server side technologies
- StrongExperience with HTML, CSS, JS, SQL, testing and debugging (Postman), browser Dev Tools (especially Chrome dev tools)
- Comfortable diving into exchange code to uncover potential issues relevant for troubleshooting various supply side issues.
- Experience of managing and resolving publisher side discrepancies
- Strong troubleshooting experience within the digital supply ecosystem
- Strong customer service and interpersonal skills;
- Extremely strong and demonstrable work ethic;
- Ability to work individually and collaboratively to drive business forward;
- Excellent administrative skills and attention to detail;
- Ability to work quickly and independently with minimal oversight;
- Ability to work under pressure and multitask in a fast-paced environment;
- Ability to accept feedback and constructive critique positively;
- Strives for continued learning opportunities;
- Serve as the primary technical point of contact for assigned publisher accounts, building strong relationships with their operational & technical teams.
- Be a technical consultant during the pre-sales process for our publishers, advising on best practices, recommendations and wrapper knowledge to ensure a seamless launch.
- Be the first point of escalation for clients for technical & operational issues, working cross functionally with internal teams as needed to resolve issues.
- Write custom queries to not only pull but also draw insights directly from data platforms such as Databricks and Snowflake.
- Monitor KPIs such as fill rate, latency and match rates to assess integration health and make data driven optimisation recommendations.
- Conduct regular health checks to correct configuration errors, optimise placements and update legacy setups
- Leverage web traffic analysis tools and ad verification solutions, including debugging on page (Postman) and troubleshooting discrepancies (Chrome developer tools).
- Internally partner with product & engineering teams to provide client feedback that will drive prioritization of Triplelift’s product roadmap.
- Be the Technical stakeholder for publisher QBRs and is comfortable presenting on topics related to data, integrations and functionality related questions from publishers.
- Proficiency in JavaScript, SQL, HTML, and data analysis, with the ability to troubleshoot and interpret complex datasets.
- Launch experiments in conjunction with internal stakeholders and publisher clientele to advance monetization strategies and techniques;
- Utilise knowledge of HTML and CSS, resolve publisher placement render issues.
- Experience of managing cases within Salesforce and utilizing other ticketing systems such as JIRA.
- Advanced Excel skills
- Bachelor’s degree in Business, Marketing or Communications or a related discipline is preferred, though candidates with relevant experience who hold other degrees will be considered.
TripleLift operates a programmatic advertising marketplace that helps brands buy and place digital ads. It connects advertisers to inventory across formats such as online video, Connected TV (CTV), display, branded content, and native ads, using automated technology and integration with nearly all major Demand-Side Platforms (DSPs) to manage campaigns from a single interface. The product works by facilitating transactions between buyers and publishers, taking a commission on each trade, and offering creative services to design and support ads from start to finish. The company differentiates itself through a strong emphasis on privacy-first and transparent, fraud-proof advertising, aiming to give advertisers clear, measurable results. Overall, its goal is to provide a scalable, privacy-conscious solution that helps top brands reach their audiences effectively across multiple formats and platforms.
Company Size
201-500
Company Stage
Acquired
Total Funding
$1.4B
Headquarters
New York City, New York
Founded
2012
Simplify's Take
What believers are saying
- Amazon DSP certification in October 2025 drove 110% YoY retail media growth and 24x demand surge.
- Forrester study shows TripleLift formats deliver 272% ROI and $2.2M NPV over three years.
- Programmatic pause ads with DirecTV in 2025 boost CTV engagement during viewer pauses.
What critics are saying
- Amazon DSP integration erodes TripleLift's share as advertisers flock to Amazon's ecosystem by Q1 2027.
- Google's 2026 cookie phase-out obsoletes 1plusX, crippling targeting across publishers.
- Magnite leverages ex-C PTO Jasionowski's expertise to outpace TripleLift in CTV by mid-2027.
What makes TripleLift unique
- TripleLift pioneers ML-driven dynamic product placement ads in streaming TV without interrupting views.
- TL Spark unifies creative, data, supply, and measurement across 5,000+ publishers for AI ad buying.
- Server-to-server Cint integration enables cookieless brand lift measurement without tagging or costs.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Medical, dental, & vision
Unlimited PTO
401k w/ employer match
Short-term & long-term disability insurance
Company-wide weekly events
Learning & development
Tenure celebrations
Work-life balance
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↓ -1%Publicis Media and TripleLift team up to drive efficient conversions for LU. BACKGROUND Publicis Media aimed to achieve both broad and highly relevant reach, as well as strong conversion rates, for LU. The main objective was to identify and reach consumers with an above-average propensity to purchase within the sweet snacking category, either for themselves or for their household. To meet the defined key performance indicators (CPC and CTR), the team leveraged its partnership with TripleLift, in particular TripleLift Audience, which combines interest signals and behavioral data and is activated through custom programmatic deals. SOLUTION & RESULTS Publicis Media selected TripleLift for its innovative programmatic approach: activating curated deals through a Deal enables seamless integration of creative assets into premium display formats and ensures distribution to the right audiences, at the right moment, in the most relevant placements. The ongoing optimization also generated time savings for Publicis's buying teams. The use of data incurs no additional cost, allowing Publicis to maintain competitive CPMs throughout the campaign. As a result of the performance, Publicis Media and TripleLift continue to partner and build upon the strong performance of this campaign.
TripleLift, a creative supply-side platform, has released a Total Economic Impact study conducted by Forrester Consulting showing its Creative Formats delivered a 272% return on investment for advertising agencies. The study, based on interviews with six global agency decision-makers, found organisations achieved a net present value of $2.2 million over three years. The research examined a composite organisation spending $1.2 million annually with TripleLift, which realised $3 million in total benefits. Key findings included a $3.70 return on ad spend, $1.3 million in incremental profit, and 40 hours saved per campaign through creative assembly automation, totaling $357,000 in avoided labour costs. TripleLift's platform enables programmatic activation of native, display, branded video and CTV formats whilst reducing manual work and operational friction.
TripleLift and Cint partner to offer cookieless brand measurement. Triple Lift, Inc. is thrilled to announce an expanded partnership with Cint, and the launch of its new server-to-server integration. This innovative integration creates a seamless, direct line of communication between TripleLift's and Cint's servers, allowing for accurate campaign impact measurement and significantly reducing the potential for errors. In 2022, TripleLift acquired 1plusX, a data management platform for publishers to build and activate first-party audiences, as a first step into a privacy-first future. The use of cookieless solutions has grown exponentially, making it difficult to track campaign exposures and therefore field respondents for impact measurement studies. Since then, Triple Lift, Inc. has partnered with Cint to find innovative ways to bridge the gap on tagless measurement. In 2024, Triple Lift, Inc. started testing if Triple Lift, Inc. could achieve statistically significant measurement for brand lift and awareness campaigns in a completely cookieless environment. This led to the development of its new server-to-server solution, which is not only more robust but also much more efficient. "We are excited to deepen our partnership with TripleLift and provide a first-of-its-kind solution that empowers advertisers to measure brand lift with confidence, regardless of cookies," said Kathryn Failon, Senior Director, Data and Measurement at Cint. "By enabling a seamless, server-to-server connection, we are making it easier than ever for advertisers to measure their campaigns in a privacy-first world." This new integration offers several key benefits for advertisers including: * Seamless activation: No more tagging creatives to perform brand measurement. Triple Lift, Inc. can toggle the measurement on its side on a per-deal basis, making it easier than ever to activate. * Trust and transparency: Since outcomes are measurable with an independent third-party company, brands can rest assured in achieving measurable outcomes. * No added costs: Despite all these improvements, Triple Lift, Inc. is not increasing any fees or minimums to run brand lift studies. This partnership is a huge step in its journey to building the ultimate ad curation platform. It not only strengthens its ability to deliver a full-funnel solution for advertisers but also fills a massive gap in the measurement space. For more information, please visit the TripleLift and Cint websites.
German power tool manufacturer uses native REC to drive sales around Amazon Prime Day. Einhell, a German manufacturer of power tools and electrical garden equipment, was looking to promote their products around Amazon Prime Day through engaging creative that would cut through the noise around the event. The campaign would run throughout the month of July and drive new and returning customers to purchase on Amazon. Through the agency Xingu, Einhell partnered with TripleLift to execute Native Responsive eCommerce Creative (REC) to promote their products on third-party native suppliers. The units automatically incorporate Amazon Product Detail Page elements such as price, current deals and star ratings. Seeing as TripleLift is the first and only SSP to power this format with Native supply, the brand was confident the campaign would perform efficiently. The campaign drove an efficient CPM that was significantly below benchmark. CTR also performed well which ultimately led to a positive ROAS. Check out the results below.
In fact, DirecTV recently confirmed that it has now partnered with TripleLift to launch programmatic pause ads.