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Full-Time

Director of Digital Marketing

Posted on 7/17/2024

Observe.AI

Observe.AI

201-500 employees

AI platform for analyzing customer interactions

Consulting
Enterprise Software
AI & Machine Learning
Financial Services

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Google AdWords
Marketing
Requirements
  • 8+ years' experience in digital marketing and ABM strategies
  • Hands-on experience in Google Ads, LinkedIn, SEO, SEM, and display
  • Leadership capabilities with a focus on team development
  • Data-driven decision-making skills
  • Proficiency in Mutiny, Sanity, or comparable CMS
Responsibilities
  • Craft and implement ABM and demand generation strategies
  • Refine omni-channel approach using various digital channels
  • Drive initiatives for upmarket growth
  • Forecast, measure, analyze, and report on demand activities
  • Hire, develop, and lead a team of digital marketing experts

Observe.AI provides a platform that utilizes artificial intelligence to analyze customer interactions across various communication channels. This analysis helps businesses gain insights into customer behavior, trends, and potential risks, enabling them to make informed decisions based on data rather than assumptions. The platform is suitable for businesses of all sizes in different industries, including retail, finance, and telecommunications. It operates on a subscription model, allowing clients to scale their usage according to their needs, which ensures a consistent revenue stream for the company. Unique features of the platform include real-time guidance, targeted coaching, and automated workflows, all aimed at enhancing business performance, increasing sales, and improving customer satisfaction. Observe.AI's goal is to empower businesses to better understand and serve their customers while reducing risks and ensuring compliance.

Company Stage

Series C

Total Funding

$221.1M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

11%

1 year growth

18%

2 year growth

17%
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Simplify's Take

What believers are saying

  • Recognition as a 'Strong Performer' by Forrester highlights Observe.AI's robust capabilities and market credibility.
  • Strategic partnerships, such as with FlightHub Group, demonstrate the platform's effectiveness in enhancing customer service operations across industries.
  • The introduction of a 30-billion-parameter Contact Center LLM and new Generative AI Suite showcases Observe.AI's commitment to innovation and staying ahead in the AI technology landscape.

What critics are saying

  • The rapidly growing AI market could lead to increased competition, making it challenging for Observe.AI to maintain its market position.
  • Dependence on continuous technological advancements may strain resources and require significant investment, potentially impacting profitability.

What makes Observe.AI unique

  • Observe.AI leverages AI to provide real-time guidance and targeted coaching, setting it apart from traditional customer service platforms that lack these advanced features.
  • The platform's ability to analyze customer interactions across various channels offers a comprehensive view of customer behavior, unlike competitors who may focus on single-channel analysis.
  • Observe.AI's scalable business model allows it to cater to businesses of all sizes, providing flexibility that many competitors cannot match.
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