Vietnam Consumer Insights & Brand Lead

Job Description

You will be at the forefront of driving us into a next-generation consumer insights business focusing on how we leverage passive measurement and cutting edge analytics.  

You will be working with Vietnam’s biggest and best manufacturers, retailers and service providers to implement our ‘experience’ strategy. 

You will work across brand, customer experience and shopper to get a full 360° view of the consumer with a focus on analytics that will show you the future instead of looking in the rear-view mirror.

RESPONSIBILITIES 

As the leader of the Vietnam Consumer Insights team and part of the NielsenIQ Vietnam Leadership team, you will be the driving force in leading our team to promote, develop, grow and deliver our best in class analytics and laying the foundations for future business growth. We will arm you with the best in market capabilities as well as access to our full range of data and analytics solutions. Whilst we love surveys, we also have plenty of other data to quench your curiosity and wow your clients. Your roles and responsibilities include: 

• Leading our team of Consumer Insights experts for our Vietnam markets with a clear grasp of business issues and business development skills 

• Identifying and driving new business to answer clients' business needs 

• Leading the transformation to a Next Generation Consumer Insights business 

• Acting as a true consultant for our clients, finding opportunities to help our clients grow their business 

• Driving client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests. 

• Building and maintaining ongoing relationships with the identified key persons within our clients’ organisations 

Qualifications

• 10+ years of experience in research and analytics with working consumer insights knowledge 
• An experienced and professional leader who is willing to roll up your sleeves with a fun and energetic team 
• Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience, Shopper solutions and Qualitative etc.
• Have excellent attention to detail and strong written and verbal communication skills. 
• Be self-motivated, adaptable, and proactive - no two days are the same in this role! 
• Strong commercial acumen and business development skills 

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion