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Fulcrum

AI-driven back-office automation for insurance brokerage

Digital Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeSydney NSW, AustraliaIn-person

About the Job

Requirements

  • Around three to five years of hands-on experience across paid search and paid social, in-house or agency.
  • Depth in Google Ads and Microsoft Advertising, with Meta experience to match.
  • Experience building dashboards in Looker Studio.
  • Confidence in Excel for budgets, forecasts, and pacing models.
  • Ability to present performance insights clearly to people outside the platforms.
  • Genuine interest in how artificial intelligence is changing search, bidding, and measurement.

Responsibilities

  • Own paid search and paid social for two brands across Google Ads, Microsoft Advertising, and Meta.
  • Set and manage budgets, build forecasts, and keep spend on track against new customer, cost per order, and return on ad spend targets.
  • Analyze performance, identify relevant insights, and turn them into clear recommendations for the wider team.
  • Build Looker Studio dashboards used by the business to understand performance.
  • Design and run a test-and-learn program across audiences, creative, offers, and bidding.
  • Help launch a new brand, from its first campaigns through to scaling.
  • Expand the remit into affiliate marketing and help relaunch a referral program.

About the Company

Fulcrum

AI-driven back-office automation for insurance brokerage

Fulcrum provides an AI-powered platform that automates back-office tasks for insurance brokers. It uses tailored large language models with retrieval, reasoning, and validation pipelines to handle proposal generation, policy checks, coverage and claims analysis, and certificate issuance. It integrates directly with brokers' existing tools like Applied Epic and email to extract documents, reconcile data across records in real time, and update client information without forcing users to change their workflows. The goal is to cut manual labor, speed up processing times, and improve accuracy while reducing dependence on offshore BPOs, with a focus on accelerating adoption among large U.S. brokerage firms.

Company size
51-200
Company stage
Series A
Total funding
$25M
Headquarters
San Francisco, CA
Founded
2023

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