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Publicis Groupe

Runs advertising and digital transformation services

Manager Data Science and Analytics - Paid Media Analytics

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$88.5k - $141.7k /yrIn-person

About the Job

Requirements

  • Four to six or more years of experience in paid media analytics, marketing analytics, or data analysis.
  • Strong understanding of paid media metrics, performance drivers, and campaign structure.
  • Experience translating data into insights and actionable recommendations.
  • Familiarity with measurement frameworks and performance analysis approaches.
  • Proficiency in analytics and visualization tools, including Adobe Analytics, Google Analytics 4, BigQuery, Looker Studio, and Campaign Manager 360.
  • Experience with data tools or automation, such as Excel, SQL, or Google Cloud Platform; SQL proficiency is required.
  • Experience with Brand Lift Studies, such as Kantar, Cint, or DISQO.
  • Strong attention to detail and ability to deliver accurate, high-quality outputs.
  • Effective communication skills and ability to present insights clearly and concisely.

Responsibilities

  • Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
  • Lead monthly presentations with insight-driven storytelling, not just data reporting.
  • Apply core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
  • Translate data into clear findings and actionable recommendations.
  • Support the development and execution of measurement frameworks and learning agendas.
  • Conduct audience, competitive, and performance analysis to inform strategy.
  • Partner with media teams to identify in-flight optimization opportunities.
  • Build and maintain dashboards and reports that are intuitive and decision-ready.
  • Support data automation and pipeline development using tools such as Google Cloud Platform and BigQuery.
  • Ensure data accuracy, consistency, and quality across outputs.
  • Apply measurement frameworks to analyze media performance and audience behavior.
  • Identify performance drivers, trends, and optimization opportunities.
  • Synthesize data across sources into clear, actionable insights.
  • Use BigQuery, Looker Studio, and Campaign Manager 360 to analyze and visualize data effectively.
  • Support automation efforts to reduce manual reporting and improve efficiency.
  • Apply analytical thinking to answer business and campaign performance questions.
  • Maintain strong data quality, organization, and taxonomy standards.
  • Translate data into clear, concise insights and recommendations.
  • Contribute fact-based, insight-driven input to client and internal discussions.
  • Support the development of polished presentations and reporting outputs.
  • Partner with cross-functional teams to ensure alignment on performance and insights.
  • Continuously improve deliverables to move from reporting toward insight-driven storytelling.

Desired Qualifications

  • Looker Studio experience is preferred.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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