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Attention Arc

Paid Social & Discoverability Co-op

Internship
$18/hr
Bachelor's
Scottsdale, AZ, USA
HybridThree designated in-office days per week (Tuesday through Thursday); must reside in or commute to the Scottsdale office.
Growth & MarketingSEO Marketing, Performance & Paid Marketing
No H1B Sponsorship

About the job

Requirements
  • Currently pursuing or recently completed a degree in Marketing, Advertising, Communications, Business, Analytics, Computer Science, or a related field; all majors are welcome with demonstrated interest in digital media or technology.
  • Interest in paid social advertising, search engine optimization, artificial intelligence-powered search, and digital marketing.
  • Foundational proficiency in Microsoft Excel or Google Sheets, including data organization and basic analysis.
  • Familiarity with PowerPoint or Google Slides.
  • Availability to work full-time, 40 hours per week, for six months.
  • Analytical mindset, problem-solving ability, attention to detail, accuracy, clear written and verbal communication, organization, deadline management, collaboration, openness to feedback, initiative, adaptability, and eagerness to develop new skills.
Responsibilities
  • Assist with campaign setup, monitoring, and optimization across Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging platforms.
  • Learn campaign fundamentals, including audience targeting, creative placements, bidding, budgets, and performance objectives.
  • Monitor campaign pacing and key performance indicators to assess progress against client goals.
  • Analyze performance data to identify trends and potential optimization opportunities.
  • Support audience and creative research to understand what resonates with different consumer segments.
  • Maintain campaign documentation, reporting, and quality assurance standards.
  • Complete relevant platform training and certifications.
  • Develop foundational knowledge of search engine optimization, Generative Engine Optimization, and Answer Engine Optimization.
  • Conduct keyword, topic, and audience intent research to understand how people find information and discover brands.
  • Research brand visibility across Google, ChatGPT, Gemini, Perplexity, and emerging artificial intelligence search experiences.
  • Assist with evaluating website content, metadata, internal linking, and other foundational search engine optimization elements.
  • Support competitive research and content audits to identify opportunities to improve visibility, relevance, and authority.
  • Organize and analyze data using Google Search Console, Google Analytics 4, Semrush, Ahrefs, or similar tools.
  • Participate in projects exploring how artificial intelligence-powered search influences consumer behavior and brand discovery.
  • Document findings and contribute to recommendations with guidance from experienced team members.
  • Partner with teams across Activation, Discovery, Planning, Analytics, Strategy, and Technology.
  • Prepare reports, presentations, and research summaries that communicate findings clearly.
  • Participate in team meetings, learning sessions, and relevant client or partner discussions.
  • Apply artificial intelligence-enabled tools responsibly to support research, analysis, and workflow efficiency.
  • Share observations on platform developments, industry trends, and new technologies.
Desired Qualifications
  • Exposure to paid social platforms, web analytics, search engine optimization tools, or artificial intelligence applications.

About the company

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