Full-Time

Marketing Manager

Posted on 10/31/2025

Insider

Insider

201-500 employees

Cross-channel marketing platform with AI

No salary listed

Bengaluru, Karnataka, India

Remote

Category
Growth & Marketing (3)
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Requirements
  • Master’s Degree in Business, Marketing or a related field
  • +5 years of previous experience in B2B marketing, ideally for a SaaS business
  • Solid leadership skills with experience in building and managing teams.
  • Good knowledge of digital space
  • Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce)
  • Strong oral and written communication skills with the ability to create and pitch compelling marketing materials
  • Strong creative problem-solving skills
  • Extraordinary attention to detail
  • Excellent event planning and execution skills
  • The ability to maintain a positive attitude
Responsibilities
  • Builds and owns the marketing strategy and execution for MENA, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates
  • Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR
  • Owns the event marketing program calendars, organising both Insiders events and industry events, managing all aspects of the projects from speakers recruitment to logistics
  • Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides
  • Works closely with sales to measure program performance and lead quality

Insider provides a single platform that helps enterprise marketers create personalized, cross‑channel customer experiences. It connects and unifies customer data from various sources, uses an AI intent engine to predict what customers will do next, and then personalizes experiences across Web, mobile apps, Web Push, Email, SMS, and messaging apps like WhatsApp and Messenger. This integrated approach lets marketers orchestrate tailored interactions in real time rather than chasing siloed channels. Insider’s differentiators include a consolidated, AI-powered personalization and cross‑channel delivery at scale, a track record of industry recognition (Forrester, Gartner, G2) and a large base of global customers, such as Singapore Airlines, IKEA, Nike, Nissan, and Pizza Hut. The company aims to help brands meet customer expectations by delivering relevant, timely experiences that improve engagement and business results across all touchpoints.

Company Size

201-500

Company Stage

Series E

Total Funding

$772.1M

Headquarters

Ghent, Belgium

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Customers report 6X-49X ROI within weeks, driving strong retention and expansion revenue.
  • $105M recent funding from QIA and Esas enables aggressive M&A in APAC and EMEA.
  • Leader status across Gartner, Forrester, and IDC validates market position and attracts enterprise deals.

What critics are saying

  • Axel Springer integration erodes Insider brand distinction, reducing qualified SEO leads by 20-30%.
  • Insider One's #1 G2 ranking consolidates competing tools, stealing market share from GMP.
  • OpenAI GPT-5 agentic APIs enable free in-house personalization, slashing subscription renewals 40-50%.

What makes Insider unique

  • Unified platform combines CDP, personalization, and journey orchestration without complex integrations.
  • 3X faster time-to-value than competitors with localized support across 26 countries.
  • Agentic AI combines generative, predictive, and agentic intelligence for autonomous customer engagement.

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Benefits

Professional Development Budget

Company News

Remote.io
Oct 21st, 2025
Senior Security Engineer Red Team

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick. We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing-offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we've unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L'Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on. Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2's 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2's Spring'24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization. When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading. And now? Now we are looking for a Security Engineer - Red Team who wants to take their career one step further. If you think you are one of those people, here you will have the chance to work with the world's leading brands with Artificial Intelligence & Machine Learning technologies. Right now, while you are reading this, we are sending an average of 2.2 billion requests and almost 2 billion instant notifications to more than 450 servers a day. On the Artificial Intelligence and Predictive side, we have more than 100 TB of historical data. We do not wait for jobs or opportunities to come to our feet, we create them. We have now reached 25% of global users. If all these interests you, read on for more! Our Engineers and Software Developers always think with an innovative perspective, taking advantage of the inexhaustible power of the digital world. They create impressive and intelligent products like a true artist. Our Product and Development teams are located in our Istanbul and Ankara offices, so we produce and develop the technology we export to the world in our own country. As Insider, we believe in cooperation and adapting the innovations brought by technology by acting fast. We work closely with other Departments with agile teams, and we are not afraid of getting our hands dirty. As we said; we do not wait for jobs or opportunities to come to our feet, we create them ourselves. You can check our Tech Stacks here! A senior Security Engineer Red Team in Insider day in and day out: * performs web, mobile application, and internal penetration test, source code reviews, threat analysis, social-engineering assessments, * supports blue teams when needed * researches new attack vectors and stay current with cybersecurity news and trends, * trains Quality Assurance and Development teams in standard security testing techniques and secure software development. We want you to join us while we are taking a step into the future if you: * have 4+ years of working experience in web application security, * have hands-on experience in security testing of Web applications, Web service, Mobile applications, APIs, etc. * have experience securing REST APIs and web services, * have experience using and implementing SAST / DAST tools such as Fortify, Veracode, Checkmarx, or other similar tools, * know conducting penetration tests of information systems using commercial and open-source exploitation tools, * have a good understanding of standard security vulnerabilities and common remediation as published by OWASP, SANS, etc. * have experience working with secure coding methodology and best practices and their implementation within engineering teams, * will support developers of our business units in their SDLC and provide guidance regarding mitigations to emerging threats, * will review application source code based on static application security testing tools, * will be engaging in security research to remain current on vulnerabilities and testing tools, * will be creating detailed, professional documentation/reports that clearly communicate vulnerabilities, mitigation strategies, and remediation steps, * have the ability to work on multiple projects concurrently and be committed to providing exemplary customer service, * have strong written and verbal communication skills in English, * have Python, Javascript, PHP programming experience as a plus, * have knowledge in scripting (any language) and experience in automation scripts for application security testing as a plus, * have familiarity with cloud security, particularly AWS Security concepts as a plus, * have certifications of eWAPTx, OSCP, OSWE, etc. as a plus, * are able to work in a team-centric environment, * have strong critical thinking and analytical skills, * have experience in executing white, gray, or black box security posture assessments and complete detailed reports that outline the findings and recommendations, * have strong presentation, written, and oral communication skills. While exporting our technology to the world, we offer you: * "Tech Talks" with famous and groundbreaking people from the software world, "Dev Talks" where our Software Developers talk about their career steps, and many events where groundbreaking ideas are discussed, * Hackathons we organize inside that push the boundaries, programming challenges, and coding competitions, * Free access to exclusive services such as Laracast, Egghead, LinkedIn Learning, Blinkist, Masterclass, and Spotify * Shareowner System that we offer to all Insiders who meet certain criteria * Inclusive Private Health Insurance * Multinet to cover food expenses covered on a monthly basis * Team Activities that are bursting with fun, * No Dress code! This is a fast and innovative startup, you can wear whatever you want. We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status. Please follow Insider on LinkedIn, Instagram, Youtube, and Medium! Remote job title: senior Security Engineer Red Team. * location or timezone Turkey * category DevOps and SysAdmin * posted 1 day ago

Startup Rise EU
Aug 26th, 2025
Insider Secures $500M in Series E Funding

Marketing tech platform Insider has secured $500 million in Series E funding led by General Electric, raising its total funding to over $772 million. Co-founder and CEO Hande Çilingir highlights this as the largest investment in European marketing tech companies. The funds will enhance AI technology, automate marketing tasks, and drive growth. Insider aims to expand globally, invest in R&D, and focus on mergers and acquisitions, with a goal of reaching $1 billion in annual revenue.

DealStreetAsia
May 22nd, 2025
Data Vantage: Peak XV’s partial exit from Insider and other updates

Peak XV was not the only investor in Insider to capitalise on General Atlantic’s entry.

Tech.eu
Jan 9th, 2025
24 European Tech Companies That Raised The Most In 2024

In 2024, European tech companies secured more than €74.4 billion across over 3,700 deals. When compared to a year before, this figure is higher by approximately 10 percent (€67.6 billion secured in 2023). This indicates a positive shift in investor sentiment or market conditions for European tech. Despite this increase, the 2024 total remains about 30 per cent below the peak of €101.2 billion in 2022.Although many of the largest deals in 2024 focused on debt financing for the construction of gigafactories (e.g., Northvolt, Stegra, ACC), others were directed towards R&D and seizing global growth opportunities.For a more comprehensive review of topics including investments, geographic region performance, industry performance, top M&A and exit activities, and much more, check out Tech.eu’s annual report “European tech 2024: The big picture”.Now let’s have a look at the 24 European tech companies that raised the most in 2024.24. Poolside (France)Amount raised in 2024: $400 millionPoolside.ai is a company focused on developing advanced AI models for software engineering. It offers a customizable AI solution that integrates directly with your codebases and business practices, fine-tuning to create proprietary models that continuously improve developer productivity.The company's foundation models, such as Malibu, and tools like code completion engines, are designed to accelerate software development securely and privately, ideal for regulated industries.In 2024, the company secured $400 million which will be used to accelerate the company's growth, improve its technology and expand its marketing activities.23

Webrazzi
Dec 30th, 2024
2024 Yılında En Çok Yatırım Alan 10 Yerli Girişim

2021, 2022 ve 2023 yıllarında en yüksek yatırım alan yerli girişimleri sizlere aktarmıştık. Bir yılın daha sonuna gelirken, 2024 yılında en yüksek yatırımları alan yerli girişimleri derledik. Geçtiğimiz yılın en çok yatırım alan 10 yerli girişimiyle kıyaslandığında bu yıl yatırım miktarlarının yükseldiği görülmekte. Aslında 2022 yılından 2023 yılına gelindiğinde yatırım miktarlarında bir düşüş ile karşılaşılmıştı. Bu durumun 2024 yılında değiştiğini söylemek mümkün. Geçen yıl 105 milyon dolar ile listedeki en yüksek yatırımı alan Insider, bu yıl aldığı 500 milyon dolar ile çıtayı yükseltirken zirvedeki yerini korudu

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