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Elastic

Searches enterprise data and monitors systems

Regional Marketing Manager - West Enterprise

Marketing Generalist & ManagementPosted on Nov 11
Full-timeUnited StatesNo salary listed

About the Job

Requirements

  • At least 8 years of experience in B2B field marketing, regional marketing, demand generation, or account-based marketing; experience within enterprise technology or SaaS is preferred.
  • Demonstrated success developing and executing marketing programs that generate and influence enterprise sales pipeline.
  • Knowledge of enterprise sales cycles and account-based marketing strategies.
  • Ability to build trusted relationships with sales management and collaborate with account executives and cross-functional teams.
  • Experience planning and executing marketing programs, including executive events, technical workshops, customer involvement initiatives, and targeted campaigns.
  • Ability to interpret campaign performance, pipeline metrics, and marketing attribution.
  • Hands-on experience with Salesforce and knowledge of marketing automation, account-based marketing, and reporting platforms.
  • Project management and organizational skills to manage competing priorities.
  • Willingness to travel throughout the Western United States as needed to support regional programs and in-person sales collaboration.
  • Ability to work autonomously, take ownership, and operate proficiently in an evolving environment.

Responsibilities

  • Develop and execute integrated regional marketing plans aligned with West Enterprise sales priorities, target accounts, and pipeline objectives.
  • Create a strategic mix of regional programs, including executive engagement, customer events, technical workshops, account-based initiatives, partner programs, and targeted demand-generation campaigns.
  • Create distinctive programs that engage enterprise decision-makers and deliver measurable business results.
  • Own programs from initial strategy and planning through execution, measurement, and post-event follow-up.
  • Serve as a strategic marketing partner to regional sales management, account executives, sales development representatives, and solutions architects.
  • Partner with sales teams to identify priority accounts, understand pipeline gaps, and develop targeted marketing strategies that support account interaction and opportunity progression.
  • Develop and execute initiatives for specific accounts to acquire new customers and create expansion opportunities.
  • Participate in regular sales planning meetings to align marketing investments with business priorities.
  • Drive sales collaboration and accountability for program participation, customer outreach, and post-program follow-up.
  • Develop programs focused on generating qualified demand, creating new pipeline, and accelerating existing opportunities.
  • Establish program objectives, target audiences, and success metrics before execution.
  • Monitor and analyze marketing performance using Salesforce, Tableau, and other reporting tools.
  • Evaluate program effectiveness, pipeline impact, opportunities created, engagement, and return on marketing investment.
  • Use performance insights to optimize regional marketing plans and make informed investment decisions.
  • Develop high-value experiences that strengthen relationships with enterprise customers and prospects.
  • Plan and execute executive roundtables, executive dinners, customer workshops, and other targeted programs.
  • Collaborate with sales management to identify executive engagement opportunities that support strategic accounts and active opportunities.
  • Partner with customer-facing teams to support customer advocacy, expansion, and relationship development.
  • Collaborate with global campaigns, product marketing, account-based marketing, partner marketing, and sales development teams to bring relevant programs into the region.
  • Adapt broader marketing initiatives to meet regional sales needs and account priorities.
  • Partner with technology and channel partners to develop joint marketing initiatives that expand reach and create pipeline opportunities.
  • Share regional insights, program results, and best practices with the broader Americas marketing organization.
  • Manage regional marketing budgets, aligning investments with business priorities and measurable results.
  • Oversee program execution, including managing vendors and contracts, organizing event logistics, managing registration, and tracking campaigns.
  • Maintain campaign records and reporting within Salesforce and other marketing systems.
  • Balance multiple programs and priorities while maintaining a high standard of execution.

Desired Qualifications

  • Experience in enterprise technology or SaaS.

About the Company

Elastic

Searches enterprise data and monitors systems

Elastic builds search, observability and security software for developers, IT operations teams and security analysts. Elasticsearch indexes enterprise data so applications can retrieve records, while Kibana gives teams dashboards for exploring results and investigating system activity. Customers use the tools to search business information, monitor applications and infrastructure, and investigate threats across their data. Elastic sells managed cloud services and self-managed subscriptions, with resource-based hosted pricing, usage-based serverless pricing and licenses tied to nodes and memory. Founded in 2012, Elastic lists San Francisco, California, as its headquarters.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2012

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