Full-Time
Lead Insights & Analytics Manager
Confirmed live in the last 24 hours
Nike
10,001+ employees
Designs and sells athletic footwear and apparel
Junior, Mid
Beaverton, OR, USA
Telecommuting available from anywhere in the U.S. except specified states.
- Must have a Master’s degree in Marketing, Business, Economics, Statistics, or Computer Science
- 2 years of experience in the job offered or in an Analytics-related occupation
- Experience must include: SQL
- Microsoft Excel
- Quantitative Research including Survey Research
- Statistical Analysis
- Consumer Retail Insight & Analysis
- Global (U.S. and Non-U.S.) Retail Experience
- Tableau
- Manage relationships with diverse business partners to understand current and anticipate future customer and business needs
- Define relevant strategic questions based on comprehension of existing requirements
- Deliver presentations grounded in data that identify key trends, themes and offer recommendations on solutions to key questions
- Coordinate across Global and Geo-based teams of analytics professionals to ensure Nike’s most complex strategic, operational, and commercial objectives related to consumers and athletes experience are met
- Direct development of models that help us deeply understand and measure the impact of projects on shopping journeys and commerce outcomes
- Design, manage, and execute the measures of store tests to quantify the impact consumer and athlete-experience related initiatives have on consumer and business outcomes
- Partner across Insights and Technology organizations at Nike to help accelerate and maximize data capabilities
Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, aiming to reduce its environmental impact while promoting positive social change. The company's goal is to maintain its position as a leader in the sportswear market by continuously innovating and building strong relationships with its customers.
Company Stage
IPO
Total Funding
N/A
Headquarters
Beaverton, Oregon
Founded
N/A
Simplify's Take
What believers are saying
- Nike's continuous product innovation and collaborations keep the brand fresh and appealing to a wide audience, fostering ongoing consumer engagement.
- The company's focus on sustainability and social responsibility can attract a growing segment of environmentally and socially conscious consumers.
- Nike's extensive retail and online presence, combined with its membership program, provides multiple channels for consumer interaction and sales growth.
What critics are saying
- Nike's recent Q1 earnings slump indicates potential financial challenges that could impact future growth and investment in innovation.
- The highly competitive sportswear market requires constant innovation and marketing to maintain market share, posing a risk if Nike fails to keep pace.
What makes Nike unique
- Nike's strong brand loyalty and innovative product lines, such as the Zoom Fly 6 and Air Rift, set it apart in the competitive sportswear market.
- Collaborations with cultural icons like Wu-Tang Clan and De La Soul enhance Nike's appeal and cultural relevance, distinguishing it from competitors.
- Nike's commitment to sustainability and gender equity initiatives, such as the partnership with NRPA, reinforces its brand as socially responsible and forward-thinking.
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