Qwoted

AI-powered media-PR platform connecting brands

Head of Newsroom Adoption

Account ManagementConfirmed live in the last 24 hours

Full-timeLondon, UK£95k - £110k /yr

About the Job

Requirements

At least 5 years of experience in journalism, newsroom leadership, media partnerships, or editorial operations.
Deep relationships across national, local, and trade media.
Nuanced understanding of editorial culture, incentives, politics, and decision-making.
Experience in enterprise or business-to-business evangelism, especially with skeptical or overloaded audiences.
Strong reputation, confidence, and credibility in journalism.
Ability to partner with engineering and product teams to shape roadmap decisions.
Ability to translate qualitative newsroom pain points into structured product feedback.
Ability to communicate effectively with senior editors and handle sensitive conversations around sourcing, bias, and editorial integrity.
Commitment to improving journalism, strengthening factual reporting, and helping reporters access expertise quickly and transparently.

Responsibilities

Build, own, and execute Qwoted’s newsroom adoption strategy across major media brands, identifying the desks, editors, and stakeholders who influence sourcing practices.
Convert individual journalist usage into standardized, organization-wide workflows.
Use industry relationships across national, local, digital, television, radio, and financial newsrooms to gain executive-level access, rekindle dormant relationships, and develop senior-editor champions.
Conduct demos and trainings tailored to assignment editors, managing editors, producers, and standards teams.
Advocate for Qwoted as a tool for faster sourcing, better expert discovery, newsroom transparency, reducing reliance on public-relations spam, and elevating underrepresented voices through smarter matching.
Analyze existing sourcing processes and identify friction points.
Work with newsrooms to pilot or embed Qwoted into daily huddles, assignment desks, breaking-news workflows, enterprise and investigative research, and fast-turnaround beats such as business, technology, politics, and climate.
Partner with product, engineering, and data teams to evolve Qwoted in ways that increase editorial adoption, retention, and reliance.
Translate newsroom feedback into product requirements, particularly for vectorized matching, article-based reporter profiles, relevance scoring, enterprise-grade newsroom analytics, and integrations with Slack, content management systems, and internal tools.
Drive key results and objectives for newsroom accounts onboarded, monthly active newsroom staff, expert requests from newsroom-wide usage, adoption of AI-driven features, and enterprise media customer retention and upsell.
Bring at least five major newsroom organizations into structured, multi-desk adoption within 12 months.
Create internal champions at every level, from desk editors to vice presidents of editorial.
Establish Qwoted as a daily tool in newsroom workflows and build and roll out the Qwoted Newsroom Adoption Playbook.
Generate measurable growth in expert requests, editor registrations, and AI-driven discovery across media partners.

Salary Range: 95000 to 110000 (Currency: GBP) (Pay period: per-year-salary)

Qwoted is looking for London-proximate candidates with newsroom experience to introduce our free media tool!

About Qwoted

Qwoted is the platform connecting the world’s media with real experts—at scale. We help journalists find high-quality sources fast, and help communications professionals get their clients quoted by the right reporters. With a rapidly growing database of reporters and experts, AI-powered matching, and a transparent marketplace that supports the freedom of the press, Qwoted is transforming how newsrooms produce high-quality reporting.

As we deepen our investment in newsroom-wide adoption—moving from individual journalists to enterprise-level relationships—we are hiring a senior leader to accelerate that mission.

Role Overview

The Head of Newsroom Adoption is a senior, high-impact operator responsible for driving Qwoted’s penetration inside major media organizations. This person will leverage deep industry experience, longstanding relationships, and a clear understanding of newsroom workflows to secure adoption not just from individual journalists, but from desk chiefs, assigning editors, managing editors, standards teams, and corporate leadership.

This is a hybrid role spanning evangelism, business development, enterprise sales, strategic partnerships, and change-management. Your mandate is simple: get Qwoted into the newsroom—and make it indispensable.

Key Responsibilities

Drive Enterprise-Level Newsroom Adoption

Build, own, and execute Qwoted’s newsroom adoption strategy across top global media brands. Identify the specific desks, editors, and newsroom stakeholders who influence sourcing practices.
Convert fragmented, individual journalist usage into standardized, organization-wide workflows.

Leverage Industry Relationships

Use an extensive personal Rolodex across major newsrooms—national, local, digital, TV, radio, financial—to gain executive-level entry. Re-ignite dormant relationships and develop new senior-editor champions who can drive scaling internally.

Become Qwoted’s Voice Inside the Newsroom

Conduct high-touch demos and trainings tailored for assignment editors, managing editors, producers, and standards teams.
Advocate for Qwoted as a tool for:
Faster sourcing
Better discovery of experts
Newsroom transparency
Reducing reliance on PR spam
Elevating underrepresented voices through smarter matching

Map and Influence Newsroom Workflows

Analyze existing sourcing processes and identify friction points.
Work with newsrooms to pilot or embed Qwoted into:
daily huddles
assignment desks
breaking-news workflows
enterprise and investigative research
beats requiring fast turnaround (business, tech, politics, climate)

Partner with Product, Engineering & Data

Ensure Qwoted evolves in ways that increase editorial adoption, retention, and reliance.
Translate newsroom feedback into product requirements—especially around:
vectorized matching
article-based reporter profiles
relevance scoring
enterprise-grade newsroom analytics
workflow integrations (Slack, CMS, internal tools)

Own KPIs Around Media Growth

Drive defined OKRs, including:
newsroom accounts onboarded
percentage of newsroom staff active monthly
volume of expert requests from newsroom-wide usage
adoption of new AI-driven features
retention and upsell for enterprise-level media customers

Required Experience & Skills

Industry Background 5+ years in journalism, newsroom leadership, media partnerships, or editorial operations. Deep relationships across national, local, and trade media. A nuanced understanding of editorial culture, incentives, politics, and decision-making.

Sales & Evangelism Experience in enterprise or B2B evangelism—especially with skeptical or overloaded audiences. Ability to “kick down doors”: strong reputation, confidence, and credibility in journalism.

Product & Growth Comfortable partnering with engineering and product to shape roadmap decisions. Ability to translate qualitative newsroom pain points into structured product feedback.

Communication & Influence Exceptional communicator with the presence to command a room of senior editors. Adept at handling sensitive conversations around sourcing, bias, and editorial integrity.

Mission Alignment: A genuine commitment to improving journalism, strengthening factual reporting, and helping reporters access real expertise—fast, transparently, and without spam.

What Success Looks Like

Within 12 months, the Head of Newsroom Adoption will have:

Brought at least 5 major newsroom organizations into structured, multi-desk adoption.

Created internal champions at every level—from desk editors to VP Editorial.

Established Qwoted as a daily tool in newsroom workflows. Built and rolled out the Qwoted Newsroom Adoption Playbook.

Generated measurable growth in expert requests, editor registrations, and AI-driven discovery across media partners.

Why This Role Matters

You will define how journalism discovers expertise for the next decade. As the industry grapples with AI, misinformation, shrinking newsrooms, and overwhelming inbound PR noise, Qwoted provides a lifeline: transparent, structured, intelligent sourcing.

The Head of Newsroom Adoption makes that real by ensuring every journalist, desk, and newsroom sees Qwoted as a critical tool—not a nice-to-have.

About the Company

Qwoted

AI-powered media-PR platform connecting brands

Qwoted is a tech-driven media and PR platform that connects brands, experts, and small businesses with journalists and media outlets. It works as a marketplace and potential subscription-based service: users can share expertise and stories, while PR professionals receive tailored press opportunities in their inbox and journalists can quickly find experts and story ideas. The platform hosts a network of nearly 100,000 vetted experts, enabling faster, cost-efficient media outreach and collaboration. Qwoted differentiates itself by combining AI-powered matchmaking with a large, vetted community to streamline connections between brands, media, and experts, reducing time and cost in traditional PR processes. The company’s goal is to reshape the media landscape by making it easier for non-traditional PR actors to gain coverage and for journalists to access a diverse pool of expert opinions.

Company size: 51-200
Company stage: Seed
Total funding: $3M
Headquarters: New York City, United States
Founded: 2019

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