Territory Account Manager

General Purpose and Scope of Position:

The Territory Manager is responsible for driving the adoption and sales of Wilbur-Ellis branded products within their assigned region. This role supports the alignment of regional sales efforts with corporate brand strategy by promoting data-backed solutions that deliver measurable value to growers. Working in close collaboration with the Branded Products, Strategic Marketing, and Sales teams, the Territory Manager helps create and execute marketing programs, delivers sales training and support, and ensures consistent communication across internal and external stakeholders. Success in this role requires strong agronomic expertise, a deep understanding of crop nutrition and fertilizer solutions, and the ability to coach, motivate, and influence others.

Key Skills and Abilities Include:

• Ability to assist with creating and maintaining product sales support materials for the region with assistance and direction from the Branded Products and Strategic Marketing teams

• Follow corporate, Branded Products Team, and Wilbur-Ellis brand strategies

• Ability to support the development and implementation of internal and external marketing programs

• Experience Managing a Sales Portfolio and executing a written Business Plan

• 5 years of actual sales experience preferred

• Experience working with Product Forecasts

• Basic understanding of pricing principles and margin generation

• Strong Agronomic background is a must

• Experience scouting crops and making recommendations is preferred

• Strong Nutrition background with a solid understanding of the Fertilizer business

• Understanding of research trials and the value of data

Key Personal Attributes Include:

• Strong ability to represent the region on the Branded Products Team

• Demonstrated direction-setting around regional forecasting processes

• Skill in providing sales coaching and motivation

• A high degree of leadership ability including building relationships with cross-functional team members

• Excellent written and verbal and presentation communication skills

• Strong time management skills with the ability to set priorities

• Skill in creative and critical thinking, especially around idea initiation for new branded products (in collaboration with Product Development)

Specific Responsibilities and Key Deliverables Include:

• Promote existing research data generated within the Branded Products group to support what we are doing within the Branded Team

• Simply stated we have extensive research data supporting why we are bringing a new Branded Product to market

• This territory manager must deliver that data in a credible manner to generate interest and determine if there is a fit

• Then advocate for the validation work at a local level to confirm that the product has a fit and will accomplish the stated goal below

• Promote products that provide value for our crop selection. It should either save the grower money, increase yield, or increase the quality

• Performing and assisting with internal Sales Team, Dealer, and Grower product meetings

• Providing pricing guidance to the field sales staff on Branded Products

• Assisting in developing annual area, branch, and personal sales goals

• Provide Branded Product communication to all levels of Wilbur-Ellis within the region, including product introductions, product updates/positioning, and other product support materials that are developed.

• Enhancing the ability to meet and exceed sales goals

• Ensuring processes are managed for maximum efficiency (Pricing - ASAP 2.0, Forecasting – ADAPT, and Business Planning Template)

• All other duties as assigned.