Senior Regional Vertical Marketing Manager
Fish, Remote, Midwest
Updated on 2/15/2024
onXmaps

201-500 employees

Digital outdoor navigation software for recreationists
Company Overview
onXmaps, Inc., headquartered in Montana, is a leading company in digital outdoor navigation, offering a suite of apps designed to inform, inspire, and empower outdoor enthusiasts. The company's culture is deeply rooted in the spirit of adventure, fostering a fast-paced, tech-forward environment that encourages ownership and accountability. With a strong competitive edge in the outdoor recreation industry, onXmaps has maintained consistent growth and entrepreneurial ethos since its inception in 2009.
Consumer Software

Company Stage

Series B

Total Funding

$195.4M

Founded

2009

Headquarters

Missoula, Montana

Growth & Insights
Headcount

6 month growth

5%

1 year growth

14%

2 year growth

42%
Locations
Bozeman, MT, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Segment
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor’s degree or equivalent experience
  • Eight (8) or more years of professional experience in establishing and executing go-to-market (GTM) plans
  • Familiarity with the regional fishing market space and local practices
  • Experience working as a self-motivated remote employee
  • Permanent US work authorization
  • Ability to travel regularly throughout the Midwest region and make quarterly trips to onX offices in Montana
Responsibilities
  • Build customer segments, define key problems for these segments, ensure that internal delivery and execution is strongly aligned to customer needs
  • Create and execute a regionally focused go-to-market (GTM) plan as well as track detailed results of the plan through a comprehensive set of input and output metrics
  • Establish relationships and partnerships across the midwest region to drive onX awareness and GTM strategies
  • Meet with users on a regular basis to gain an understanding of user needs, product gaps, and additions
  • Work with regional key constituents to evangelize and position onX for success as well as understand the range of use cases and best practices for the product
  • Identify and track key metrics to determine regional success including market segment share by state and region, customer usage, customer satisfaction, sales, promo usage, etc
  • Collaborating with internal marketing teams through briefs and other mechanisms to ensure appropriateness and authenticity in customer facing communications
Desired Qualifications
  • Experience at a consumer, SMB software, mobile application, or consumer internet company
  • Experience as a former professional or semi-professional angler