Full-Time
Posted on 9/16/2025
Kids' debit card and financial literacy
£25.9k/mo
Aldershot, UK
In Person
GoHenry creates debit cards and a kid-friendly money app for ages 6-18 to teach financial literacy through real-world money management. The card and accompanying app let children receive allowances, track spending, set savings goals, and learn budgeting under parental controls. The system works as a linked parent account that governs card features, sends real-time notifications, and categorizes spending within an easy-to-understand mobile experience, backed by a Mastercard debit card for kids and a savings/vault feature. GoHenry differentiates itself by targeting children and families with age-appropriate features and strong parental oversight, rather than generic consumer banking. Its goal is to build financial responsibility early by providing practical tools and learning resources for kids to manage money. In 2024, GoHenry was acquired by Acorns to integrate with a broader financial wellness platform and extend resources for young users.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$123M
Headquarters
London, United Kingdom
Founded
2012
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Health Insurance
Unlimited Paid Time Off
Flexible Work Hours
Paid Vacation
Paid Sick Leave
Paid Holidays
Hybrid Work Options
Death in service – 4x your annual salary from month 1
Physical and Mental Wellbeing support and platforms for you and your family
Family-friendly leave policies
Enhanced maternity leave – 20 weeks full basic pay after 2 years’ service and 26 weeks full basic pay after 3 years’ service
Paternity leave – 4 weeks full pay after probation
401(k) Retirement Plan
GoHenry launches free Financial Education lessons on YouTube to bridge curriculum gap. GoHenry, the money app for children and teenagers, has released over 80 bite-sized money lessons on YouTube for free. The move is designed to support families across the UK and bridge the gap in financial education before it becomes a compulsory part of the primary school curriculum in 2028. While the UK Government committed last year to making financial education mandatory in primary schools from September 2028, GoHenry warns that current cohorts risk missing out on essential money skills during the interim period. Bridging the gap until 2028. The newly released content is derived from GoHenry's in-app "Money Missions," which are developed in collaboration with teachers and financial experts. The videos are mapped to age-appropriate UK education guidelines, covering topics ranging from budgeting and saving basics to more complex concepts like compound interest and investing. Louise Hill, founder of GoHenry, commented on the urgency of the initiative: "While we work with the Government to help develop and implement a money curriculum that delivers real-world skills to young people, we want to use the expertise we've gained delivering financial education to over 2.3 million 6-18-year-olds to support families (and teachers) leading up to the 2028 curriculum changes." Hill added: "We know that six out of ten kids aged 6-10 years old already want to learn about money in primary school. We hope by giving them access to our library of money lessons now, we'll be able to help fill a gap for hundreds of families who are unsure where and how to start talking about key money concepts to their children." Impact on saving habits. The effectiveness of these lessons is supported by data analysis. Dr. Marcel Lukas, senior lecturer in banking and finance at the University of St Andrews Business School, noted the tangible impact of the educational content on user behaviour. "In our analysis of GoHenry member data, children put, on average, over 30 per cent more into savings in the first month after completing their first Money Mission," Lukas said. "Digital channels are now where many young people both manage money and learn about it, so making high-quality lessons like these available for free online, should help more kids and teens start building their money habits younger." This launch is part of GoHenry's broader campaign to democratize financial literacy. It follows the establishment of the GoHenry Kids Financial Education Advisory Panel, which aims to provide recommendations to the Government on the effective implementation of money lessons in schools. The lessons are available immediately on GoHenry's YouTube channel.
Edinburgh's young baker Arran wins big in GoHenry's Dream Big Competition. London, november 24, 2025 GoHenry - the money app helping kids learn to earn, save, spend and invest - is thrilled to reveal the winners of its annual Dream Big competition, including 11-year-old Arran from edinburgh. The competition champions the ambitions of Gen Z and Gen Alpha, across three different categories: Community, Talent, and Kidpreneur. This year, nine inspiring winners were selected from over 6,000 entries, each awarded £1,000 to help bring their dreams to life. The winners were selected from a shortlist of 30 exceptional finalists by a panel of judges - GoHenry Founder Louise Hill, entrepreneur Sam Teale, The Apprentice star Tim Campbell MBE, BBC Race Across the World winner and mental health ambassador Alfie Watts, and teen equestrian Harlow White - alongside the results of a public vote. Arran won the judges' vote in the kidpreneur category after impressing with his baking business. Inspired by his grandfather and their Scottish heritage, Arran started "Bonnie Bairn Bakes", providing baking kits for kids to make Scottish treats like scones and shortbread, accompanied by a leaflet outlining the history of the recipe. Arran plans to use the £1,000 to grow Bonnie Bairn Bakes even further, investing in eco-friendly packaging, YouTube videos, and his own website. He hopes to expand into more recipes in the next few years, to teach more kids around the country how to cook. "Winning the Dream Big Competition is a really special moment for me. I am really proud of myself and I also want to say thank you to my papa, who has helped me so much with Bonnie Bairn Bakes. "The prize money from GoHenry means I can make Bonnie Bairn Bakes even bigger and learn new recipes, so I can teach even more kids like me how to cook. In the next 10 years, I hope to be as successful as Gousto!" "Every year, I am hugely impressed by the passion and ambition of all the entrants to our Dream Big Competition. From aspiring sports stars to kidpreneurs and community champions, it's amazing to see how the next generation is taking the initiative and following their dreams. A big congratulations to Arran and all of our Dream Big winners!"
Young people today are feeling optimistic about the property ladder, as new research from GoHenry, the money app helping kids learn to earn, save, spend and invest, reveals that 81% of kids and teens want to own a property in the future, with nearly a quarter (23%) already saving up for this big purchase.This news comes as recent data revealed that adults today are returning to their family homes to save money, with the proportion of UK adults in their 20s and 30s living with parents rising by over a third over the last two decades*.GoHenry’s Kids’ Eye View of The Property Ladder – indicates that the next generation could reverse this trend. Over two-thirds (67%) of kids believe buying a home is an achievable goal, with many expecting to own their first property by an average age of 28.To get on the front foot from an early age, GoHenry’s research shows that young people are eager to learn more about the property ladder at school, with nearly three out of four 6-18-year-olds (74%) saying they are interested in learning about topics like mortgages and saving for a deposit[1].Young people are looking for independence – and see home ownership as a way to achieve itDespite a backdrop of uncertainty over mortgage rates, recent stamp duty changes and rising house prices, according to GoHenry, only 5% of young people say they want to rent instead of buying a property.The data shows that a desire for independence and financial security is fuelling the next generation’s property dreams. For kids who want to buy their own home or property, their top reasons are:To have their own space and plan for the future (59%) To live there and avoid renting (42%) For a long-term investment and financial security (38%) For a sense of pride (28%) Because their parent or guardian said it is a good idea (28%) To rent their property out and become a landlord (10%)Kids as young as eight are already building up their house depositsThe data shows that kids are already making strides towards owning a home, with over a third (37%) of those who have saved money towards buying a property having already saved more than £400[2] towards this goal. Promisingly, kids seem to have a good grasp of the cost of a home. According to the report, on average, kids believe the average UK three-bedroom home costs just over £276,000 – which is not far off recent data showing that the average cost of a home is now £296,699.**While 65% of kids and teens believe their parents would help them save for a home[3], it’s clear that they want to forge their own financial futures. Over half (55%) of kids and teens who are saving for the future say they’re already saving their pocket money for that purpose, and, in the past year alone, GoHenry members stashed away 18%*** of their earnings.In terms of what kids are saving for, 39% are prioritising owning a property over other saving goals
GoHenry, the financial education app and prepaid debit card for kids and teens, is thrilled to reveal the winners of its annual Dream Big competition, including 10-year-old Emilia from Llanelli, South Wales.
This collaboration focuses on enhancing financial literacy through wearable technology, integrating GoHenry's financial education tools with Google's Fitbit Ace LTE.