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Global publisher of live-service video games
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Electronic Arts (EA) publishes and distributes video games across consoles, PCs, and mobile devices. It creates games and extends their life with live services, such as downloadable content (DLC), in-game purchases, and subscriptions, to keep players engaged over time. Its products are sold as digital downloads and physical copies, with additional value through ongoing content and a subscription plan called EA Play that grants access to a library of games and perks. Compared with competitors, EA blends a broad lineup of genres and platforms with a steady revenue model based on live services and memberships, rather than relying only on initial game launches. Its goal is to inspire the world through play while building stable, recurring income by maintaining active player communities and expanding engagement across geographies.
Company Size
10,001+
Company Stage
IPO
Headquarters
Redwood City, California
Founded
1991
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EA boss nets $38.7m bonus as Battlefield 6 hits "all milestones" July 29, 2026 EA's FY2026 10K filing shows CEO Andrew Wilson's total compensation jumped to $38.7m - $8m more than the prior year - as Battlefield 6 cleared every milestone. Live Deal Tracker Buy Battlefield 6. Best Prices by Platform (updated every few mins) Electronic Arts CEO Andrew Wilson received $38,694,984 in total stock awards and bonus payments for the 2026 financial year, according to EA's mandatory 10K filing. That figure represents an $8 million jump on his prior-year package - and it arrived in the same year that hundreds of developers across the Battlefield studios were laid off. What the 10K report says. A 10K is a mandatory annual report that all publicly traded companies must submit, detailing financial performance and business operations. EA's latest filing credits Battlefield 6 with having "achieved meeting all milestones for a high-quality launch" as one of the key drivers behind executive compensation. Battlefield 6 sold 7 million copies in its opening weekend, and market analysts noted it was the best-selling game in the US for 2025, with some estimates placing total global sales at over 20 million copies. DICE, Criterion Games, Ripple Effect Studios and Motive Studio - collectively known as Battlefield Studios - also beat Call of Duty in sales for the first time in the two franchises' long history. Other EA titles also contributed to the bonus calculus. EA Sports FC met audience growth targets and key product execution milestones. Skate surpassed its player goal. EA Sports American Football met its "specific purchase goal," though it only "partially" met one undisclosed milestone. Wilson's payout was by far the largest at the top table. Chief financial officer Stuart Canfield and EA president Laura Miele also received large sums - the 10K shows Canfield received around $11.3m, Miele $13.7m, chief people officer Mala Singh $8.3m and chief legal officer Jacob Schatz $8.4m. The layoffs contrast. The bonus figures land against a backdrop of significant job cuts. In March 2026, EA cut around 300 jobs across the entire Battlefield division, including at DICE, Criterion, Ripple Effect and Motive. An EA spokesperson told multiple publications the company had made "select changes" within its Battlefield division: "We've made select changes within our Battlefield organization to better align our teams around what matters most to our community. Battlefield remains one of our biggest priorities." The cuts came around four months after EA said Battlefield 6 had delivered the "biggest launch in franchise history." The total number of affected employees was never disclosed, though layoffs hit Criterion, DICE, Ripple Effect and Motive Studios - all four studios that together form the Battlefield division. By the time of the March 2026 cuts, Battlefield 6 had already sold more than seven million copies. EA reportedly spent over $400 million on Battlefield 6, with some developers telling Ars Technica that the publisher had set a target of 100 million players. Battlefield 1, previously the most successful entry in the franchise, hit around 30 million players. AI strategy also rewarded. Beyond Battlefield, EA's filing highlights a company-wide push into artificial intelligence as another driver of executive rewards. The 10K describes the execution of a "bold" AI strategy - one Wilson had called the "very core" of the business in late 2024. The report states EA has entered into key strategic AI partnerships, launched a generative AI investment framework and applied AI to research, expansion and efficiency across the company. Going private. One additional detail buried in the 10K is worth flagging for anyone who follows EA's corporate disclosures. EA is currently undergoing major changes amid a proposed $55 billion acquisition by a consortium involving Saudi Arabia's Public Investment Fund, Silver Lake Partners and Affinity Partners. Once that deal goes through and EA becomes a private company, there will be no legal obligation to publish 10K reports - meaning this level of executive pay transparency may not be available for much longer. In its view, the raw numbers here tell a coherent story: EA's internal metrics declared Battlefield 6 a success by every measure that mattered for bonuses, while simultaneously concluding that the teams who built it were larger than the company needed going forward. Players and developers may reasonably draw their own conclusions from that sequence of events.
FC 27 Lite is a free-to-download preview that lets you explore a selection of game modes For nearly 20 years, EA released a Demo version of its football game each year, allowing players to try it before launch. This changed with FIFA 21, when the traditional demo was discontinued. EA later introduced FC Showcase, a free preview featuring selected and rotating content. In FC 27, this concept has been replaced by FC 27 Lite, which is available alongside the full game from launch. Release dates. All release times are indicated in the UK time zone | Video Game | Release Date | | FC 27 | 25/09/2026 17:00 Fri | | FC 26 | 26/09/2025 00:00 Fri | | FC 25 | 05/12/2024 00:00 Thu | Platforms. FC 27 Lite can be downloaded for free from the digital store available on each supported platform. You can upgrade to the full version of FC 27 at any time. This version is available for the following platforms: * PlayStation 5; * PlayStation 4; * Xbox Series X|S; * Xbox One; * EA App; * Steam; * Epic Games Store. To play, you'll need an internet connection and an EA Account (you can create one on launch if needed). Please note, access is subject to age restrictions. Game modes. FC 27 Lite provides access to a limited selection of FC 27 game modes. EA has currently confirmed Kick Off as one of the available experiences. The complete selection of modes, teams and content has not yet been announced. Additional experiences may be revealed before launch or made available through future updates. * Kick Off Play standalone matches using a selection of available teams. * Additional Modes EA will reveal the remaining FC 27 Lite modes and content at a later date. Frequently Asked Questions What is FC 27 Lite? When will FC 27 Lite be released? Which platforms support FC 27 Lite? Which modes are included? Is FC 27 Lite free? Can I upgrade to the full game? Discover more Video Games Discover more Computer & Video Games Video Game Development
Battlefield 6 details Season 4 update and long-awaited naval combat. Electronic Arts and DICE have revealed the full patch notes for Battlefield 6's upcoming 1.4.1.0 update, officially launching Season 4: Pacific Front on July 21. Scheduled to go live at 4:00 AM ET, with the season officially kicking off four hours later at 8:00 AM ET, the major update introduces a comprehensive overhaul to water-based mechanics alongside a wealth of fresh tactical content. The headline addition for Season 4 is the implementation of full-scale naval combat, supported by a newly engineered dynamic wave system. This environmental mechanic actively alters movement, visibility, and engagement flow across water-based terrain, directly impacting how players fight from sea to shore. The feature will take center stage on the new Tsuru Reef map, a sprawling Pacific archipelago designed to facilitate simultaneous land, air, and sea warfare amid tropical vegetation, luxury bungalows, and steep cliffs. To complement the nautical focus, two new watercraft join the vehicle roster. The RCB-90 Patrol Boat acts as a heavily armored, two-seat option for commanding shorelines, while the agile 7.7m NSW RHIB - adapted from the game's REDSEC mode - serves as a four-seat light transport equipped with a mounted machine gun for rapid coastal deployments. Infantry players will also receive three new weapons: the close-quarters BROD 3 carbine, the mid-to-long-range EF88 bullpup assault rifle, and the integrally suppressed VSSM designated marksman rifle. These firearms are accompanied by the new Extended Barrel and 1P86 LPVO sight attachments. Beyond the content drop, the 1.4.1.0 patch brings critical quality-of-life adjustments to the core gameplay loop. Water physics have been completely revamped, standardizing mechanics for swimming, surfacing, and underwater visibility while introducing the ability to drag and revive downed squad mates in deep water. General movement mechanics, such as slide activation requirements and object mounting, have been tightened to eliminate animation inconsistencies. Finally, the update delivers a refreshed Battle Pass, a new competitive season for REDSEC's Ranked Battle Royale, and a broad clarity pass for the game's user interface and HUD. Chidubem is a lifelong gamer and dedicated writer. * Trending * Comments * Latest
EA is launching an in-game ad service. Published Jun 15, 2026, 8:37 AM EDT Jake Valentine is a Contributor at DualShockers with more than two decades of experience covering the video game industry. Since 2004, he has written about games across news, reviews, guides, lists, interviews, and event coverage, with experience covering major shows, preview events, breaking news, and one-on-one developer interviews. Before joining DualShockers, Jake contributed to Outrun Gaming, GameRant, and The Game Fanatics. He has also worked in editorial, brand management, and operations roles, giving him a broad perspective on both games coverage and digital media. He holds a Bachelor's Degree in Electronic Media and Broadcasting. It feels like game publishers have been toying with the idea of putting advertisements in their games for years, but no one has been brave enough to put their hand on the stove. Until now, that is. EA has announced the launch of EA Advertising, which is exactly what it sounds like: a way for companies to advertise their brands directly inside a video game. Here's how EA pitches it: Weave your brand into the very worlds gamers know and love. Help build immersion with playable experiences, native placements, and more. Unsurprisingly, EA is showing off games such as Madden, EA FC, and College Football, as natural fits, which honestly makes sense. DualShockers, LLC. has already seen product placement countless times across movies, television, and more. However, the publisher also showcases The Sims and Skate as options for in-game advertising, which is where things can get complicated. Ads that Valve seems "appropriate" are still allowed, though. EA Advertising could open a slippery slope very quickly. DualShockers, LLC. get a potential glimpse as to what these in-game ads can look like on the company's website, and, unsurprisingly, they seem very innocent. Visa branding on a team's kits and advertising walls. A sports ticker on the bottom sponsored by Lowe's. An in-game substitution, brought to you by EA Sports Ultimate Team. The Michelob Ultra Player of the Match. Okay, that last one isn't a part of EA Advertising, but it is part of the currently ongoing FIFA World Cup, which shows just how ingrained advertising is into live sports these days. Advertising is everywhere, even when something isn't actively being advertised. Levi's Stadium had to block the official Levi's logo during World Cup matches because Levi's isn't an official sponsor. NHL broadcasts feature digital ads on the boards, which are overlaid on top of different in-person ads that spectators will see in the arena. EA Advertising talking about "sponsored replays, branded overlays, or video spots inside the broadcast layer" doesn't offer an experience that sports fans are already actively consuming, with one key difference being what might be a lack of sports betting ads happening throughout an entire NFL/College Football broadcast. Given the controversy surrounding the latter, with Texas Tech quarterback Brendan Sorsby being able to play this year despite betting on games he participated in, I highly doubt DualShockers, LLC.'ll see FanDuel or DraftKings ads anytime soon, if ever. Of course, if FanDuel or DraftKings writes a big enough check, I suppose anything is possible, and that's where the real trouble can begin. Professional League of Legends and Valorant teams can now officially have sports betting sponsors, here's the details. A glimpse into the EA Advertising application. At the bottom of EA's page lies a call to action. "Your next big move is here. Let's figure out how to make your brand play." Curious how in-game advertising might reshape games and access? Subscribe to the newsletter for clear, evidence-based analyses of EA Advertising, potential paywall risks, and what branded placements mean for players and creators. It's here that companies will fill out an application to partner with EA Advertising to place their brand in various games. For the most part, it's a pretty standard application form. Current budget ranges are as follows: * $100K - $199K * $200K - $499K * $500K - $999K * $1M+ That's a pretty penny, and given the constantly exploding budgets in video game development, I understand why a company like EA is launching something like this. There is, however, something that does trouble me, aside from, well, everything about this: the available advertising types. Currently, DualShockers, LLC. has eSports Sponsorships, Mobile Video & Display Advertising, and In-Game Activations. The first two feel pretty self-explanatory. In-Game Activations, however, is vague enough to be incredibly predatory. There's only one mention of activations on the EA Advertising page, and that's being able to attend live events and "real world activations," with the example given being the Madden Bowl (in partnership with Visa, it's everywhere you want to be). What will that mean, however, for games like The Sims and Skate, both of which are visible on the EA Advertising splash page? Are DualShockers, LLC. going to lock off the Verizon action park in Skate unless you're a Verizon customer? Will you be unable to access certain items in The Sims as part of the Crate & Barrel collection without a qualifying purchase at Crate & Barrel? While yes, there are already advertisements in these games, what's to stop those hypothetical situations from happening? These are the questions that will need to be answered, because unlike typical product placement you see in movies and television, you can easily see paywalls cropping up in the blink of an eye if this type of thing runs unchecked. A Dutch class action joins a growing global pile of lawsuits targeting Steam. The legal arguments keep coming, but they might not hold up.
Madden NFL 27 preview: A new era of franchise football. Madden NFL 27 looks to redefine Franchise Mode and on-field authenticity. EA Sports has officially unveiled Madden NFL 27, and early impressions suggest this year's entry is aiming for more than just roster updates and incremental improvements. Following a hands-on preview event in Chicago, EA showcased several of the game's headline features, including the new Persona Engine, expanded Franchise Mode systems, deeper Superstar progression, enhanced gameplay mechanics, and significant presentation upgrades. While questions remain about how these systems will perform over a full season, Madden NFL 27 appears to be one of the franchise's most ambitious releases in recent years. Franchise Mode takes center stage. One of the biggest areas of focus for Madden NFL 27 is Franchise Mode. Powered by the new Persona Engine, NFL players throughout the league now feature unique personalities that influence their decisions, motivations, and interactions. Rather than functioning as static ratings and attributes, players will react differently depending on team situations, contract negotiations, organizational success, and other factors. EA's goal is to create a living NFL ecosystem where every franchise evolves differently. The result could be a more dynamic league experience filled with unexpected outcomes, unique storylines, and meaningful decisions that extend beyond the field. Adding to the realism is the introduction of Free Agency Frenzy, a new simultaneous bidding system that creates a more competitive and unpredictable free agency process. Instead of simply signing available players one at a time, teams must strategically manage negotiations while competing against the rest of the league for top talent. A new path to NFL greatness. Superstar Mode also receives a substantial overhaul through the introduction of the G.O.A.T. Career Journey. Players will guide their created athlete from high school competition all the way to a potential Hall of Fame career. Performance, development, and career choices all play a role in determining a player's legacy. The mode introduces new progression paths, position-specific challenges, and additional opportunities for players to shape their careers based on individual performance. EA has also expanded the available positions within the mode, including: * Tight End * Safety * Defensive Lineman These additions provide more variety and replayability for players looking to experience different NFL journeys. Gameplay focuses on physical football. On the field, Madden NFL 27 aims to deliver more authentic player interactions and realistic football fundamentals. EA has introduced improvements to hand-fighting, leverage battles, coverage mechanics, and receiver-defender interactions. These systems are designed to make every matchup feel more physical and impactful. Additional gameplay improvements include: * Refined contested catches * Timing-based receiving mechanics * Enhanced short-yardage situations * Improved player separation logic * Smarter receiver awareness * Advanced defensive coverage adjustments The emphasis appears to be centered around player control and strategic execution rather than relying solely on animations. For simulation football fans, these changes could create a more realistic representation of NFL gameplay. More control before every snap. Madden NFL 27 also introduces expanded game-planning tools and streamlined pre-play adjustments. Players will have greater control over how their team reacts to specific situations while maintaining quick access to strategic changes at the line of scrimmage. According to EA, these updates are intended to make coaching decisions feel more impactful without slowing down gameplay. Whether adjusting defensive coverage, modifying offensive concepts, or reacting to opponent tendencies, players should have more flexibility than ever before. Ultimate Team evolves. Ultimate Team remains a major component of the Madden experience, and Madden NFL 27 introduces a redesigned progression system. This year, player upgrades revolve around skill points earned through objectives and gameplay accomplishments. The system allows users to: * Complete player-specific challenges * Earn progression rewards * Upgrade athletes through Evo items * Develop players over time * Customize roster growth paths Rather than relying entirely on traditional item acquisition, EA is emphasizing player development and long-term roster building. Presentation receives significant upgrades. Madden NFL 27 also delivers a variety of visual and presentation enhancements aimed at increasing immersion. EA has focused heavily on smaller details that contribute to broadcast authenticity, including: * Dynamic helmet movement * Improved equipment realism * Updated pad sizing * Dangling mouthpieces * Enhanced player animations Weather systems have also received major attention. Rain and snow conditions now impact gameplay more visibly while contributing to player wear and degradation throughout games. Combined with new skyboxes and updated lighting technology, stadiums appear more dynamic than previous installments. The overall presentation package is designed to replicate the atmosphere of an NFL Sunday more accurately than ever before. Stadium atmosphere continues to improve. Authenticity extends beyond player models and gameplay. EA has expanded team-specific traditions and stadium experiences throughout Madden NFL 27. Players can expect: * New team introductions * Expanded stadium traditions * Updated crowd presentations * Holiday-themed overlays * Enhanced broadcast elements * Additional pregame festivities From Denver's iconic skydiving tradition to new in-game celebrations, EA appears committed to capturing the unique identities of individual NFL franchises. Performance and visual enhancements. From a technical standpoint, Madden NFL 27 is targeting smoother gameplay across all platforms. According to EA's preview presentation, the game will support: * 60 FPS on Nintendo Switch 2 * 100+ FPS on PlayStation 5 Pro * Enhanced visual fidelity on high-end hardware * Improved lighting and environmental effects PC players are expected to benefit from additional graphical flexibility and performance options depending on system specifications Early impressions. While final judgment will have to wait until launch, Madden NFL 27 appears to be making meaningful investments across nearly every major mode. Franchise Mode receives its most significant evolution in years, Superstar introduces a more comprehensive career experience, gameplay systems focus heavily on realism, and presentation upgrades continue pushing the series toward broadcast-quality authenticity. The true test will be whether these new systems deliver the depth and longevity that longtime Madden fans have been requesting. Looking ahead. Madden NFL 27 is scheduled to launch on August 13, 2026, and early previews suggest EA is attempting to build one of the franchise's deepest and most feature-rich entries to date. Whether you're a Franchise Mode enthusiast, Ultimate Team competitor, Superstar player, or simulation football fan, Madden NFL 27 is shaping up to be one of the most intriguing sports game releases of the year. As more information becomes available in the weeks leading up to launch, fans will be watching closely to see if the Persona Engine and expanded gameplay systems can live up to their considerable promise.