Merchandise Stock Associate

Mattel launches Mattel Game Studios to develop and publish digital gaming experiences based on its IP. Posted on 14th August 2026 By Billy Langsworthy Mattel has launched Mattel Game Studios, a new global digital game arm that will develop, publish and operate original interactive experiences inspired by Mattel's portfolio of IP. Mattel Game Studios brings together nearly 300 artists, designers, engineers, live operations specialists and producers across Los Angeles and Hangzhou to lead Mattel's self-published digital games business. This includes its existing mobile portfolio, new free-to-play mobile titles and original experiences on creator platforms such as Roblox and Fortnite. Mattel Game Studios is part of Mattel Digital Studios, the company's broader digital games organisation spanning both self-published titles and licensed games developed with world-class partners. The formation of Mattel Game Studios follows Mattel's acquisition of full ownership of Mattel163 earlier this year. Since 2018, Mattel163's portfolio of mobile games - including UNO!, UNO Wonder, Phase 10 and Skip-Bo - has generated more than 550 million downloads worldwide and reaches approximately 20 million monthly active players. June saw the launch of Mattel's first self-published mobile game based on the Masters of the Universe brand, while UNO Wild is currently in soft launch. A new Hot Wheels game is also in active development. "Mattel Game Studios gives us the scale and capabilities to build and publish more original gaming experiences inspired by our iconic brands," said Marcus Liassides, Senior Vice President and Global Head of Mattel Digital Studios. "Together with our successful collaborations across the industry, it strengthens our ability to reach fans through great games wherever they choose to play." Amy Huang, who founded the original Mattel163 team, added: "We've brought together an extraordinary group of developers, artists, and publishing experts who share a passion for building great games. Combining that talent with Mattel's incredible brand portfolio gives us an exciting opportunity to create experiences players will enjoy for years to come."

Mattel and Crayola debut Hot Wheels Coloring mobile app. Published on: 13th August 2026 The Hot Wheels Coloring Game lets players colour, customise and bring iconic cars to life through hundreds of interactive activities. Mattel, in partnership with Red Games Co. and Crayola, has launched Hot Wheels Coloring Game, a new mobile app that blends the high-energy, imaginative world of Hot Wheels with hands-on creativity using Crayola's digital art tools. Designed for kids ages 4-9, the app lets players colour, customise and bring iconic cars to life through hundreds of interactive activities. The new mobile app is available now on the App Store and Google Play. Key highlights of the new mobile app include: * Hundreds of Hot Wheels colouring pages featuring fan-favourite cars, monster trucks, street racers and more * Signature digital Crayola art tools, including markers, paint, metallic and effects * Multiple ways to create: colour, draw, trace, customise and explore activity-based challenges * Kid-safe, ad-free experience designed for independent, creative play Watch the full trailer for the Hot Wheels Coloring Mobile App below:

PGI and mattel announce multi-brand licensing agreement to bring iconic automotive brands to collectible toys and consumer products. August 11, 2026 MEMPHIS, Tenn. - August 11, 2026 - Premium Guard Inc. (PGI), a leading filter manufacturer and supplier, today announced a new long-term licensing agreement with Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, to bring several of PGI's most recognized automotive brands to collectible vehicles, construction toys, trading cards, playsets, and other consumer products. The agreement includes licensing rights for brands such as FRAM, Autolite, TRICO, and Luberfiner, expanding these iconic automotive brands into new consumer categories while introducing them to collectors, enthusiasts, and future generations of automotive fans around the world. Under the agreement, Mattel will have the ability to incorporate the licensed brands across a broad portfolio of products, including die-cast vehicle replicas, construction toys, playsets, collectible trading cards, and related accessories. "This collaboration represents an exciting opportunity to extend some of the most trusted and recognizable names in the automotive industry beyond the garage and into the hands of collectors and enthusiasts worldwide," said Yara Bishara, Director of Omnichannel Marketing at PGI. "Brands like Autolite, FRAM, and TRICO have earned generations of trust through innovation and performance. Working with Mattel allows us to celebrate that heritage in an entirely new way while creating meaningful connections with automotive enthusiasts of all ages." The agreement reflects PGI's continued strategy of investing in and growing its expanding portfolio of industry-leading automotive brands through strategic partnerships that increase brand visibility, consumer engagement, and long-term value. The licensing agreement further strengthens PGI's growing portfolio following its recent strategic acquisitions and reinforces the company's commitment to building globally recognized automotive brands across both the automotive industry and consumer markets. By leveraging the same intellectual property, engineering expertise, and integrated supply chain platform, PGI will accelerate the growth and reach of its core private-label strategy. The partnership marks the beginning of a new chapter for PGI's iconic brands, with future product announcements to follow. About Premium Guard Inc. (PGI) Premium Guard Inc. is a leading developer and supplier of premium automotive filtration solutions serving retail, traditional, quick lube, and e-commerce channels across North America. Beyond its Premium Guard(R) branded product line, PGI powers many of the industry's most successful private-label programs, delivering turnkey solutions in engineering, product design, packaging, marketing, logistics, and data management. Through relentless innovation, global sourcing excellence, and a customer-first mindset, PGI continues to raise the standard for quality, agility, and value in the automotive aftermarket. About Mattel Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. Premium Guard, Inc. engage consumers and fans through its franchise brands, including Barbie(R), Hot Wheels(R), Fisher-Price(R), American Girl(R), Thomas & Friends(TM), UNO(R), Masters of the Universe(R), Matchbox(R), Monster High(R), Polly Pocket(R), as well as other popular properties that Premium Guard, Inc. own or license in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. Its products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit Premium Guard, Inc. at mattel.com.