Full-Time
Vice President
Strategic Initiatives
Confirmed live in the last 24 hours
Influential
201-500 employees
AI-driven influencer marketing platform
Expert
Remote in USA
Preference for candidates located on the east coast.
You match the following Influential's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 12-15 years of progressive experience in consulting, strategy, or similar roles
- Track record of leading complex strategic initiatives at global organizations
- Exceptional analytical and problem-solving capabilities
- Advanced PowerPoint and data visualization skills
- Outstanding written and verbal communication abilities
- Experience working with C-suite executives and managing complex stakeholder relationships
- Track record of executing strategic initiatives without direct reporting authority
- Bachelor's degree required, MBA preferred
- Partner with the President to drive strategic initiatives across the organization
- Lead complex, transversal projects requiring cross-functional coordination
- Transform data and insights into compelling presentations and strategic recommendations
- Serve as a key point of contact for the client
- Support the VP of Strategy and Analytics in developing and presenting strategic analyses
- Facilitate executive decision-making through clear synthesis of complex information
- Manage high-priority special projects and time-sensitive requests
- Drive operational excellence across key business processes
- Direct experience in influencer marketing operations or strategy
- Familiarity with creator platforms (TikTok, Instagram, YouTube) and influencer marketing tools
- Experience with influencer analytics platforms and campaign measurement
- Background in beauty, luxury, or consumer goods industries
- Knowledge of creator economy trends and best practices
- Previous experience working with premier global beauty brands
- Demonstrated success in matrix organizations
- Track record of simplifying complex data into actionable insights
Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media engagement. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Unlike many competitors, Influential focuses on providing a comprehensive suite of services, including campaign strategy, influencer matching, and performance analytics, tailored for large enterprises, including Fortune 500 companies. The goal of Influential is to enhance marketing strategies through effective influencer partnerships, ensuring that campaigns are both impactful and measurable.
Company Size
201-500
Company Stage
N/A
Total Funding
$48.1M
Headquarters
Las Vegas, Nevada
Founded
2013
Simplify's Take
What believers are saying
- Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
- AI tools enable scalable, cost-effective content creation for influencers.
- Partnership with UniComm Media Group expands reach to Hispanic audiences.
What critics are saying
- Publicis acquisition may shift company culture, affecting client relationships.
- AI-generated content could disrupt traditional influencer marketing models.
- Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.
What makes Influential unique
- Influential leverages AI to match brands with over 3.5 million influencers.
- The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
- Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.
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Benefits
Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Company News
In other recent news, Publicis Groupe has announced its definitive agreement to acquire Influential, a leading influencer marketing company.
Regulatory News: Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into a definitive agreement to acquire Influential, the world’s pre
The collaboration aims to integrate Influential's capabilities with Publicis' existing data solutions from Epsilon, allowing clients not just to identify potential influencers but also to create successful campaigns that resonate deeply with targeted audiences.
With a network of 3.5m creators, Influential will now team up with Epsilon, the data and marketing group which Publicis bought for £4.4bn in 2019.
Publicis to acquire Influential in bid to lead 'ID driven' influencer marketing.