Full-Time

Vice President

Strategic Initiatives

Confirmed live in the last 24 hours

Influential

Influential

201-500 employees

AI-driven influencer marketing platform for brands

Data & Analytics
AI & Machine Learning

Expert

Remote in USA

Remote company - work from home!

Category
Business Research
Project Management
Strategy Development
Business & Strategy
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • 12-15 years of progressive experience in consulting, strategy, or similar roles
  • Track record of leading complex strategic initiatives at global organizations
  • Exceptional analytical and problem-solving capabilities
  • Advanced PowerPoint and data visualization skills
  • Outstanding written and verbal communication abilities
  • Experience working with C-suite executives and managing complex stakeholder relationships
  • Track record of executing strategic initiatives without direct reporting authority
  • Bachelor's degree required, MBA preferred
  • Direct experience in influencer marketing operations or strategy
  • Familiarity with creator platforms (TikTok, Instagram, YouTube) and influencer marketing tools
  • Experience with influencer analytics platforms and campaign measurement
  • Background in beauty, luxury, or consumer goods industries
  • Knowledge of creator economy trends and best practices
  • Previous experience working with premier global beauty brands
  • Demonstrated success in matrix organizations
  • Track record of simplifying complex data into actionable insights
Responsibilities
  • Partner with the President to drive strategic initiatives across the organization
  • Lead complex, transversal projects requiring cross-functional coordination
  • Transform data and insights into compelling presentations and strategic recommendations
  • Serve as a key point of contact for the client
  • Support the VP of Strategy and Analytics in developing and presenting strategic analyses
  • Facilitate executive decision-making through clear synthesis of complex information
  • Manage high-priority special projects and time-sensitive requests
  • Drive operational excellence across key business processes

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media engagement. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Unlike many competitors, Influential focuses on providing a comprehensive suite of services, including campaign strategy, influencer matching, and performance analytics, tailored for large enterprises such as Fortune 500 companies. The goal of Influential is to enhance marketing strategies through effective influencer partnerships, ensuring that campaigns are both impactful and measurable.

Company Stage

N/A

Total Funding

$48.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

16%

2 year growth

22%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven tools enhance content creation efficiency and reduce costs for influencers.
  • Integration with Publicis' Epsilon data solutions enhances targeting and campaign success.
  • Partnership with UniComm Media Group expands reach into the Hispanic market.

What critics are saying

  • Publicis acquisition may lead to strategic misalignments with Influential's existing operations.
  • AI advancements could disrupt traditional influencer marketing, reducing demand for human influencers.
  • Snapchat's Paid Partnership Tag may increase competition by enabling independent branded promotions.

What makes Influential unique

  • Influential leverages AI to offer advanced metrics like sales lift and ROAS.
  • Partnerships with IBM Watson and Oracle enhance Influential's technological capabilities.
  • Influential's network includes over 3.5 million content creators, offering unmatched influencer reach.

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