Brand Marketing Specialist
TikTok
Brand Marketing Specialist
TikTok
Short-form video platform with ads
About the team Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution, spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns, to drive sustainable e-Commerce growth for TikTok Shop across the market. Responsibilities - Develop and execute marketing campaigns to drive TikTok Shop & campaign awareness (Double date, payday, etc), brand equity, and market presence. - Lead multi-channel campaign planning, content development, and performance optimization across digital, social, and offline platforms with external partners, agencies, and influencers. - Use market, consumer, and performance insights and continuously post campaign review to refine strategies and improve campaign effectiveness. - Analyze social media metrics to track performance, identify trends, optimize campaigns and monitor social media channels for engagement opportunities - Collaborate with internal teams, agencies, creators, and external partners to deliver integrated marketing initiatives.
Minimum Qualification(s) - Bachelor’s Degree in Business Management or Marketing Communications - Minimum 3 years of working experience in Social Media/ Digital Marketing/ Brand Marketing - Experienced in Brand Marketing, Social Media, Digital Marketing Preferred Qualification(s) - Strong communication, stakeholder management, and cross-functional collaboration skills. - Ability to prioritize effectively, navigate ambiguity, and deliver results in fast-paced environments. - Experience coordinating across teams and integrating resources to support business and marketing objectives.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
Explore more opportunities at TikTok