Responsibilities

• Manage cross-functional planning, development, and timely execution of key marketing initiatives. 
• Lead a high-performing marketing team, fostering a culture of creativity, collaboration, accountability, and data-driven decision making.
• Lead marketing initiatives with a personalized and relationship-oriented approach, focusing on the intangible aspects of value and the overall customer experience.
• Collaborate across stakeholders including services management, sales, finance and analytics to develop integrated strategies and goals. 
• Lead the development and execution of a comprehensive events program.
• Identify and leverage new marketing technologies to optimize campaign performance.
• Provide visibility into marketing campaign results, measure campaign effectiveness, and influence future decisions to optimize campaign strategies. 
• Manage marketing budget with accountability for marketing ROI.
• Present data to different audiences and collaborate with leaders to share new projects, insights, metrics, learnings, and more. 
• Leverage lead and conversion data as well as attribution models to identify opportunities by channel, touchpoint, and audience segment presenting actionable insights to launch and lead marketing projects.
• Stay abreast of the latest marketing trends and technologies, identifying and implementing new approaches to optimize marketing effectiveness.

Skills

• Ability to deliver scalable marketing plans from concept to delivery, including an ability to prioritize and manage multiple projects, effectively driving to measurable results. 
• Strong executive presence, cross-group collaboration, and communication skills that drive influence among the senior leaders across a highly matrixed and global organization.
• Demonstrated track record of success in integrated marketing and communications, with effective writing samples. 
• Excellent team leadership skills and experience.
• Relationship marketing, ability to understand and address the unique needs and challenges of clients in the service industry, putting emphasis on building and nurturing long-term relationships with customers and partners.
• Ability to look through the lens of services: intangible value communication, craft compelling narratives around success stories, services differentiation and value proposition. 

Qualifications

• 15+ years of experience in B2B marketing leadership, in the software services industry.
• Proven track record of developing and executing successful marketing programs that drive lead generation and brand awareness including series of events.
• Strong understanding of marketing analytics and ability to leverage data to inform decision-making.
• Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.
• Passion for building and leading high-performing marketing teams.
• Deep understanding of the software services industry and current marketing trends.
• Experience working with  third party vendors, especially for Web design.




Good to have:
• Experience with marketing automation/intelligence tools (HubSpot, Clearbit, ZoomInfo, or equivalent).
• Expertise with data visualization/modeling tools (Google Data Studio or equivalent).