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ABB

Electrification, automation, and robotics solutions

Global Communications & Marketing Manager - Mining & Materials

Marketing Generalist & ManagementPosted on Nov 9
Full-timeNo salary listed

About the Job

Requirements

  • At least 10 years of B2B marketing or marketing communications experience, including global responsibilities, in a technical or industrial environment.
  • Experience developing and delivering effective global, multichannel campaigns.
  • Ability to communicate clearly and translate complex topics into concise, compelling messages for varied audiences.
  • Proficiency in digital marketing, including search engine optimization, search engine marketing, social media and marketing automation.
  • A data-driven approach to project management, improving performance while balancing competing priorities and deadlines.
  • Experience managing external agencies and vendors, and leadership skills to inspire teams and promote collaboration across a global organization.
  • Familiarity with Microsoft tools, Salesforce Pardot or other marketing automation platforms, content management systems such as Sitefinity or Adobe, survey tools and Google Analytics.

Responsibilities

  • Develop and execute the global communications and marketing strategy, aligned with business-line priorities and broader division strategy.
  • Own the marketing budget and use performance insights to guide investment and improve results.
  • Lead integrated campaigns across digital channels, content, advertising, trade shows, and product or solution launches, focused on agreed strategic and growth themes.
  • Develop thought leadership, build relationships with media, trade associations and influencers, and manage executive positioning and messaging for internal and external engagements.
  • Use marketing automation, social media and account-based marketing to engage customers and create opportunities.
  • Partner with marketing development representatives and sales teams to improve lead quality and conversion throughout the pipeline.
  • Contribute to ABB and division internal communications that support alignment, culture and engagement, including intranet content, newsletters, town halls and change communications.
  • Oversee customer-focused marketing materials and sales tools, including case studies, videos, presentations, brochures and white papers.
  • Manage and develop a small global communications and marketing team.
  • Work with local communications managers, sales and business-line colleagues to gather market insights, coordinate execution and uncover growth opportunities.
  • As a member of the Business Line management team and the Division Communications and Marketing Leadership team, help shape priorities and identify growth opportunities.
  • Work closely with business leaders, product management, sales and communications colleagues across key markets to translate growth opportunities into coordinated action.

About the Company

ABB

Electrification, automation, and robotics solutions

ABB provides electrification and automation technologies for industry and infrastructure. Its products include smart building systems, electric vehicle charging, robotics, motors and drives, and factory automation software, delivered as integrated hardware and software that manage energy and automate tasks. ABB differentiates itself with a long history in power and automation, a broad global footprint, and a focused portfolio around electrification, motion, process automation, and robotics, complemented by digital services. Its goal is to help customers use energy more efficiently and work more productively, enabling sustainable and resource-efficient operations and transportation.

Company size
10,001+
Company stage
IPO
Headquarters
Zurich, Switzerland
Founded
2007

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