Full-Time
Lifecycle Marketing Manager
RealDefense
51-200 employees
Security, privacy, productivity apps; revenue share.
No salary listed
Pasadena, CA, USA
In Person
 Growth & Marketing (1) |
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- Successful track record in customer relationship management with 5yrs+ of professional experience ideally with B2C software or the broader subscription-based B2C landscape
- Proven ability to apply market and business data, and strategic thinking, to develop a retention strategy and detailed plans, and to execute those plans to deliver improvements to retention trading KPIs
- A deep understanding and interest in latest retention techniques, awareness of the unique challenges of a consumer subscription business essential
- Experience with CRM (particularly Emarsys), Paid media marketing tools (e.g. Google Ads, Microsoft Ads, Facebook), and analytics tools (Domo an advantage)
- Results-focused with extensive experience in test and learn at a customer and campaign level
- Thrives through working in cross-functional / multi-territory teams, ideally experience in an international matrix organization
- Data-centric essential.
- Bachelor's Degree in Marketing or related field (Master's degree preferred)
- Develop and deliver a long-range subscriber retention strategy and detailed plans targeting priority active and churned subscriber cohorts as defined in collaboration with internal Strategy & Data Analytics partners
- Deliver and optimize core retention KPIs, both leading and lagging metrics (content reach, subscriber frequency and engagement; churn risk, churn rate, subscriber reconnects)
- Collaborate with Strategy & Data Analytics and Brand Marketing partners to fully understand and monitor subscriber behaviors, content preferences, needs and frustrations, and media consumption patterns, in order to define cohorts, build data-led personas, and develop tailored retention plans
- Drive development, implementation and iteration of new and improved methods of reaching and engaging subscribers, in collaboration with local and global Product and Product Marketing teams
- Review, test and optimize automated customer lifecycle and cancellation journeys, messaging and save tactics. Review, test and optimize personalized and content-led lifecycle communications and formats, ensuring alignment with broader Disney+ brand and title campaigns and priority content beats
- Produce regular reports and presentations monitoring subscriber retention, lifetime value, and risk; articulating strategic priorities, plans and tactics; competitor activity and retention best practice
- Build positive relationships and collaborate effectively with key stakeholders including local Finance & Strategy, Legal, Marketing, and Product teams, locally and globally.
- Analytical mind-set, strategic thinker
- Strong presentation and communication skills
- Effective relationship builder, and a collaborative, constructive team player
- Positive attitude and flexible of thought, champions change and drives results
- Curious, resourceful and a creative problem-solver
- Discreet and able to follow strict commercial confidentiality disciplines
- Able to work well with ambiguity, and comfortable working in a fast-paced environment
RealDefense develops security, privacy, and productivity apps aimed at consumers. The apps themselves address everyday needs like protecting privacy, securing devices, and improving productivity. The company partners with others and offers a revenue-share model that helps partners grow quickly by increasing key metrics such as Average Order Value, Lifetime Value, and user retention. This means RealDefense’s products are deployed through partner channels, with revenue shared between RealDefense and its partners based on performance. Unlike competitors that rely solely on direct consumer sales, RealDefense emphasizes collaborative growth with partners and measurable impact on revenue and customer loyalty. The goal is to expand consumer demand for its apps while helping partners scale and improve profitability.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$30M
Headquarters
Santa Monica, California
Founded
2017
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Simplify's Take
What believers are saying
- One billion reachable end users creates large embedded monetization surface.
- SmartScan integration accelerates partner revenue with low-friction SDK deployment.
- AI-driven endpoint demand strengthens security, privacy, and performance positioning.
What critics are saying
- Microsoft Defender and OEM bundles compress standalone security willingness-to-pay.
- Partner renewals or pricing resets immediately reduce embedded revenue.
- Privacy scrutiny over telemetry prompts can damage trust and conversion.
What makes RealDefense unique
- Embedded telemetry turns device signals into contextual upgrade offers.
- On-device analysis keeps privacy controls local and minimizes cloud exposure.
- Partner program spans software, telecom, fintech, and OEM distribution.
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Benefits
Health Insurance
401(k) Retirement Plan
Remote Work Options
Unlimited Paid Time Off
Flexible Work Hours
Paid Vacation
Wellness Program
Mental Health Support
Stock Options
Company Equity
Conference Attendance Budget
Professional Development Budget
Phone/Internet Stipend
Home Office Stipend
Growth & Insights and Company News
6 month growth
↑ 16%1 year growth
↑ 16%2 year growth
↑ 16%RealDefense Platform Brings Embedded Security & Monetization to RSAC 2026. RealDefense will showcase at RSACTM Conference 2026 how organizations are embedding cybersecurity directly into their existing customer experiences. Also Read: CIO Influence Interview with Gihan Munasinghe, CTO of One Identity How partners are embedding cybersecurity into the customer experience - using real-time telemetry to protect users and drive new revenue opportunities. The RealDefense... The post RealDefense Platform Brings Embedded Security & Monetization to RSAC 2026 appeared first on CIO Influence. business wire Original Creator Original Source March 24, 2026 Related Topics #openai #realdefense #chatgpt External News Article Originally published on cioinfluence ONLY AVAILABLE IN PAID PLANS This is a shortened version of the article. For the full experience, please visit the original source. Share it with your developer friends!
RealDefense platform brings embedded Security & monetization to RSAC 2026. SAN FRANCISCO-(BUSINESS WIRE)-RealDefense will showcase at RSAC(TM) Conference 2026 how organizations are embedding cybersecurity directly into their existing customer experiences. How partners are embedding cybersecurity into the customer experience - using real-time telemetry to protect users and drive new revenue opportunities. Share The RealDefense platform enables partners to embed security, privacy, and performance solutions directly into their applications and environments. With partners collectively reaching more than one billion end users globally, RealDefense delivers protection as a native part of the user experience while creating monetization opportunities at scale. As scams, fraud, and identity-based threats continue to target individuals, the RealDefense platform uses real-time telemetry to identify device, privacy, and fraud-related risks. These insights trigger "moment of truth" interactions that deliver relevant solutions at the exact time users need them most, protecting users while driving engagement and conversion. As AI adoption accelerates, desktops are becoming a critical environment for AI-driven tasks. Platforms like OpenAI and applications such as ChatGPT are increasing activity at the endpoint, contributing to the rise of the desktop as a centralized "super app" for productivity and AI interaction. This shift places new demands on device performance, security, and privacy. The RealDefense platform addresses these challenges by maintaining device health, safeguarding user data, and ensuring systems remain secure and responsive as AI workloads grow. "Cybersecurity is most effective when it's delivered in context, at the moment a user needs it," said Gary Guseinov. "By embedding our platform into the customer experience and using real-time telemetry to surface the right solution, our partners can protect users while creating meaningful monetization opportunities." Cybersecurity for Real-World User Moments At RSAC 2026, RealDefense will highlight solutions designed to integrate seamlessly into partner environments, including: * Device Security & Performance Optimization: Identifying and resolving device issues in real time * Privacy Protection: Detecting exposure risks and strengthening user control over personal data * Identity & Fraud Protection: Monitoring, detecting, and responding to scams, identity theft, and financial fraud * Real-Time Monitoring & Alerts: Delivering telemetry-driven "moment of truth" notifications with actionable solutions These solutions enable partners to embed protection directly into their products and customer journeys without disrupting the user experience. A Scalable Model for Partner Growth RealDefense works with partners across consumer software, fintech, telecom, and global technology platforms to embed cybersecurity into their existing ecosystems. By combining embedded delivery with real-time telemetry and moment-of-truth engagement, partners are able to: * Turn device and user signals into monetization opportunities * Increase average order value, lifetime value, and retention * Strengthen trust through proactive defense against scams and fraud This model enables partners to transform cybersecurity into a core part of the customer experience and a driver of sustained revenue growth. Join RealDefense at RSAC 2026 Attendees are invited to visit Booth N-5185 to see how RealDefense partners are embedding cybersecurity into their customer experience, protecting users while creating new revenue opportunities. About RealDefense RealDefense, based in Pasadena, Calif., protects privacy, secures devices and boosts system performance for global consumers. Its portfolio includes iolo System Mechanic(R), iolo Updater(TM), SUPERAntiSpyware(R), RemoveMe(R) and Support.com, trusted by over 100 million users worldwide. Through embedded partnerships with PC makers, cybersecurity platforms and telecom providers, RealDefense delivers real-time, on-device intelligence that enhances user experience and drives new revenue streams. A Deloitte Technology Fast 500(TM) company, RealDefense continues to scale its platform with privacy-first design, flexible integration and measurable partner success.
RealDefense launches iolo Updater(TM), a one-click tool that automates software and driver updates for Windows PCs, enhancing security, stability, and performance.
AppPrioritizer delivers automatic CPU optimization, prioritizing users' most demanding applications to eliminate lag and boost productivityPASADENA, Calif., Dec. 23, 2024 /PRNewswire-PRWeb/ -- RealDefense, a leader in consumer privacy and security software solutions, today announced the launch of AppPrioritizer, a new capability in iolo System Mechanic® (version 24.7). Designed to enhance PC performance, AppPrioritizer automatically allocates CPU resources to critical applications, ensuring smoother, faster experiences for gaming, streaming, video editing, and more.As part of RealDefense's ongoing commitment to performance optimization, iolo's System Mechanic® has long been trusted to improve PC speed and reliability. The new AppPrioritizer feature gives users more control over their systems by allowing them to prioritize resource-heavy applications while intelligently balancing background processes to prevent CPU overload."AppPrioritizer addresses one of the most common frustrations for PC users—slow, unresponsive applications caused by CPU bottlenecks," said Dermot Wall, Chief Product Officer at RealDefense. "By putting users in control of their system resources, we're enabling a seamless experience, whether it's for gaming, streaming, or multitasking. This feature reflects our dedication to building tools that make technology work smarter and faster for our customers."AppPrioritizer ensures that the apps consumers rely on most—like streaming services, gaming platforms, video conferencing apps, and productivity tools—always perform at their best
Investors re-up commitment to RealDefense M&A funding