Full-Time
Posted on 10/5/2025
Digital ad verification, optimization, analytics platform
$116k - $200k/yr
Chicago, IL, USA
Hybrid
This is a hybrid role, which may require some in-office presence.
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Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2009
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Healthcare: Comprehensive health insurance
Flexible PTO: Take what you need, when you need it
Retirement: 401k match in the US, country-specific pension plans
Parental leave: Full maternity and paternity leave
Community: Volunteer opportunities
Celebrating team players: Peer-nominated awards
Meals and snacks: Stocked kitchens to fuel your day
Team events: Frequent happy hours, parties and outings
Kamelia Aryafar joins Integral Ad Science board to strengthen AI strategy. * March 13, 2026 Integral Ad Science (IAS), a global media quality leader, announced Kamelia Aryafar joined its Board of Directors, effective immediately. Aryafar currently serves as Head of AI, Members at Netflix, where she leads advanced artificial intelligence initiatives. She brings extensive experience building and scaling artificial intelligence technologies across global platforms and high growth technology companies. Moreover, her background in AI innovation and engineering leadership will support IAS technology strategy and long term growth initiatives. "We are excited to welcome Kamelia to our Board of Directors. She is a forward-thinking leader with deep expertise in AI and across engineering, making her a strong addition to our board," said Lisa Utzschneider, CEO of IAS. "As Head of AI at Netflix, Kamelia led the development and deployment of AI at global scale, powering some of the world's most advanced personalization and content systems. Her experience is incredibly valuable as IAS advances its AI strategy and continues to drive innovation, quality, and performance in a rapidly evolving media landscape." Extensive leadership in artificial intelligence. Aryafar built a strong reputation as a senior technology executive with significant experience creating and scaling AI driven products. Before joining Netflix, she worked at Google and helped launch several major artificial intelligence initiatives. Notably, she co founded and led engineering teams behind Gemini Enterprise and business, Google Agentspace, and Vertex AI Search. These platforms expanded enterprise artificial intelligence capabilities while strengthening advanced search, automation, and business intelligence solutions. Broad experience across technology companies. Earlier, Aryafar served as EVP, Chief Algorithms and Analytics Officer, and board member at Overstock.com, later renamed Bed Bath and Beyond. There, she oversaw engineering, product innovation, and artificial intelligence initiatives while driving advanced analytics capabilities across business operations. Additionally, she contributed to machine learning development earlier in her career while working with Etsy engineering teams. Her work helped embed artificial intelligence technologies and data driven innovation across Etsy product development and platform operations. "AI is rapidly transforming how advertising performance is measured and optimized," said Kamelia Aryafar. "IAS built a strong foundation applying AI to improve media quality, strengthen measurement, and help advertisers drive measurable outcomes. I look forward to working with the board and the leadership team as IAS continues to innovate for advertisers, publishers and consumers." For more stories on executive leadership and business innovations, explore its CXO Insiders for the latest updates. CXO Insiders. * March 13, 2026 * March 12, 2026
Integral Ad Science (IAS) has appointed Kamelia Ayrafar, Head of AI Members at Netflix, to its Board of Directors. Ayrafar brings extensive experience in building and scaling artificial intelligence across major technology platforms. Before Netflix, Ayrafar co-founded and led engineering for major AI products at Google, including Gemini Enterprise and Vertex AI Search. She also served as EVP and Chief Algorithms Officer at Overstock.com, and worked at Etsy embedding machine learning across the organisation. IAS CEO Lisa Utzschneider highlighted Ayrafar's expertise in AI and engineering as valuable for advancing the company's AI strategy in media measurement and optimisation. Ayrafar joins board members Bob Lord and Krishan Bhatia, who joined in January. IAS is a global media measurement platform serving advertisers, publishers and media platforms.
Integral Ad Science (IAS), a global media quality platform, has appointed Bob Lord and Krishan Bhatia to its new board of directors. Lord is president of Horizon Media Holdings, whilst Bhatia formerly led Amazon's global video advertising business. Lord previously served on IAS's board before the company's acquisition by Novacap. He oversees a portfolio of marketing and technology companies at Horizon Media Holdings and has held senior roles at IBM, AOL and Razorfish. Bhatia built Amazon's global video advertising business across Prime Video, Live Sports and Twitch, expanding Prime Video ads into 15 countries. He previously served as president and chief business officer of NBCUniversal's global advertising division, overseeing Peacock's launch. The appointments take effect immediately.
From IRL to CTV, OUTFRONT helps brands meet consumers where they are. No matter how impactful and effective IRL advertising may be, OUTFRONT Media Inc. is never going to get brands to give up advertising on TV. It's because combining IRL and television maximizes the impact of both, increasing the ROI of TV-alone campaigns by 18% (SOURCE: Analytic Partners). The one-two punch has been proven to drive significant lifts, both in terms of brand outcomes like fame (+96%) and esteem (+76%) and business outcomes like market share (+34%), profit (+23%), and customer acquisition (+61%) (SOURCE: Rapport/IPA Mediabank/Peter Field). And for brands who want to seamlessly integrate a campaign across the real world and the screen world, OUTFRONT is now your one-stop shop. OUTFRONT Media Inc. now offer OTT/CTV media alongside its IRL offerings! OUTFRONT Media Inc. has been longtime advocates (and facilitators) of combining IRL advertising with mobil e to take advantage of the opportunities retargeting provides to drive a message home to a first-party, real-world audience. Now, those opportunities are more compelling than ever. When someone passes through the media's viewshed (the physical area from which it is visible), OUTFRONT Media Inc. collect the mobile ID of their device. Then, when they go home and connect to their WiFi, the other devices on the network are then recognized as reaching the same audience. Knowing that someone was exposed to the billboard, the brand can then continue the conversation across their devices and properly attribute footfall and online conversions - a layer of measurement most CTV providers do not offer. CTV retargeting helps amplify the right messages and deliver them to the right audiences across over 1,000 publisher channels and streaming apps like Amazon Fire TV, Roku, and Sling TV. But for best results, the mad scientists of media mix are combining IRL advertising with both OTT/CTV and mobile formats, an ad stack proven to drive 11% higher visitation rates and a 27% lift in campaign ROI (SOURCES: GroundTruth, Analytic Partners). OUTFRONT Media Inc. is well aware that a big reason that marketers and media buyers trust IRL is for its brand-safe, fraud-free environment. OUTFRONT Media Inc. has partnered with third-party experts like Integral Ad Science, DoubleVerify, and TRUSTe to ensure the same peace of mind on the OTT/CTV side. OUTFRONT Media Inc. is TAG-certified, MRC-accredited, and fully compliant with GDPR and CCPA. IRL advertising meets consumers where they're at when they're out of home. Adding OTT/CTV reaches them when they're in. Is it time for a campaign with total coverage? Contact OUTFRONT today to get started! Links to third-party content are not endorsed by OUTFRONT Media. Past performance may not be indicative of future results. OUTFRONT does not guarantee specific results or outcomes.
Daily research news online. The global MR industry's daily paper since 2000. IAS hires Head of Data Science. Media measurement and optimization platform Integral Ad Science (IAS) has appointed longstanding LinkedIn exec Melissa Furze as Head of Data Science. IAS' platform provides detailed and enriched data helping to ensure that ads are 'seen by real people in safe and suitable environments', while improving return on spend for advertisers and yield for publishers. The company was acquired four months ago by Canada-based private equity firm Novacap, in an all-cash transaction valuing it at around $1.9 billion. Last year it also announced a partnership with Snap Inc., and Lumen Research, to bring customized attention measurement to Snapchat; and launched an AI-powered assistant called IAS Agent. Furze brings more than two decades of leadership experience in data, analytics, AI and customer insights, most recently from LinkedIn Marketing Solutions where she was Global Vice President of Customer Science, and head of the Executive Team, reporting to LinkedIn's Chief Commercial Officer. In this role she built and led the Customer Science organization, uniting analytics, research, data engineering, AI development, measurement, and solutions engineering into a single global function. This included leading AI transformation strategies, automation initiatives, and the commercialization of advanced data and measurement products. In all she worked in senior leadership positions at LinkedIn for more than a decade, including Global Director of Marketing Insights and in senior analytics leadership roles across EMEA and LATAM. Prior to LinkedIn she held executive analytics roles at organizations including DAA (Dublin Airport Authority), O2 (Telefonica Group), Eircom and Wunderman. In her new role, reporting to CTO, Furze will lead the company's global data science, AI and analytics strategy. IAS Chief Executive Lisa Utzschneider says Furze brings 'an exceptional combination of deep technical expertise, global leadership and commercial impact.' She adds: 'Her experience building AI-powered data organizations and translating insights into real customer value will be instrumental as IAS leans into our AI-first strategy to leverage our deep data insights to power new solutions that make advertising more valuable.' Web site: www.integralads.com.