IAS launches Quality Connect, giving publishers greater visibility into advertiser campaign preferences. Integral Ad Science (IAS) | Published 19 June 2026 New IAS Pulse solution closes the transparency gap between buyers and sellers, enabling publishers to better meet advertiser quality standards, reduce wasted media, and build stronger partnerships. Integral Ad Science (IAS), a global leader in digital media quality, today announced the general availability of Quality Connect, a new transparency and optimisation solution that gives publishers direct, near-real-time visibility into the media quality preferences advertisers set for their campaigns. Available within the IAS Pulse publisher platform, Quality Connect closes a long-standing transparency gap between buyers and sellers. It enables publishers to understand, report against, and align with advertiser campaign settings across brand safety, suitability, fraud prevention, and other media quality criteria to drive better business outcomes. Today, publishers are often expected to meet advertiser quality standards without full visibility into how those standards are configured. That lack of visibility can lead to under-delivery, unnecessary impression blocks, operational friction between ad ops teams and agencies, and missed opportunities to optimise campaign performance. With greater insight into advertiser preferences, Quality Connect helps publishers reduce wasted impressions, improve campaign delivery, and resolve campaign discrepancies earlier and more efficiently. "The quality of a media buy shouldn't be a secret," said Lisa Utzschneider, CEO of Integral Ad Science. "For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunity. Quality Connect gives both sides a more transparent way to work together - helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments." Quality Connect introduces three capabilities for IAS Pulse publisher clients, available when advertisers choose to share campaign preferences with their publisher partners: * Campaign Transparency: Gives publishers direct visibility into the media quality preferences an advertiser has configured for a campaign, including brand safety categories and risk tolerance, fraud blocking criteria, brand suitability and contextual avoidance segments, keyword exclusions, and geo and language targeting. Where advertisers opt to share preferences, the information is surfaced directly within IAS Pulse so publishers can better align delivery from the start. * Campaign Reporting: Enables publishers to run on-demand performance reports using advertiser impression data across viewability, invalid traffic, brand safety, and dozens of additional metrics while campaigns are still in flight. This gives publishers greater context to optimise delivery, address issues earlier, and demonstrate inventory quality to buyers with more confidence. * Campaign Segments: Helps publishers more efficiently align inventory with advertiser quality preferences by grouping an advertiser's fraud, brand safety, brand suitability, and keyword avoidance criteria into a single dynamic avoidance segment within IAS Pulse. As advertiser preferences change, the segment updates to reflect those changes, helping publishers maintain alignment, reduce wasted impressions against non-compliant inventory, and free ad ops teams from ongoing manual work. "Having our advertisers' brand safety preferences readily accessible through Quality Connect has not only improved efficiency during campaign setup, execution, and optimisation, but has also elevated the level of service we provide to our clients," said Samantha Carola, Director of Digital Client Services, US at Financial Times. "Rather than spending time chasing down details, we're able to focus on delivering seamless campaign launches, optimising toward client KPIs, and eliminating unnecessary back-and-forth throughout the process." By connecting advertiser campaign preferences with publisher delivery and optimisation workflows in a controlled, consent-based way, Quality Connect reinforces IAS's role as a trusted media quality partner across the digital advertising ecosystem. For publishers, the solution helps improve campaign alignment, accelerate delivery, and strengthen buyer relationships. For advertisers, it supports greater confidence that campaigns are delivered against intended quality standards across publisher inventory. Quality Connect is available to publishers today within IAS Pulse UI, with Campaign Transparency generally available at no additional cost. Additional capabilities, including Campaign Reporting and Campaign Segments, are expected to become available in Q3 2026. About Integral Ad Science Integral Ad Science (IAS) is a leading global platform that connects AI-powered media quality to real business outcomes from brand perception to sales lift. We empower brands, agencies, and publishers to drive transparency, reduce waste, and unlock growth across the open web, social, CTV, and audio. By transforming massive data scale into actionable intelligence, IAS helps marketers optimise global campaigns in real-time to maximise the return on every media dollar invested. Learn more at integralads.com.

Kamelia Aryafar joins Integral Ad Science board to strengthen AI strategy. * March 13, 2026 Integral Ad Science (IAS), a global media quality leader, announced Kamelia Aryafar joined its Board of Directors, effective immediately. Aryafar currently serves as Head of AI, Members at Netflix, where she leads advanced artificial intelligence initiatives. She brings extensive experience building and scaling artificial intelligence technologies across global platforms and high growth technology companies. Moreover, her background in AI innovation and engineering leadership will support IAS technology strategy and long term growth initiatives. "We are excited to welcome Kamelia to our Board of Directors. She is a forward-thinking leader with deep expertise in AI and across engineering, making her a strong addition to our board," said Lisa Utzschneider, CEO of IAS. "As Head of AI at Netflix, Kamelia led the development and deployment of AI at global scale, powering some of the world's most advanced personalization and content systems. Her experience is incredibly valuable as IAS advances its AI strategy and continues to drive innovation, quality, and performance in a rapidly evolving media landscape." Extensive leadership in artificial intelligence. Aryafar built a strong reputation as a senior technology executive with significant experience creating and scaling AI driven products. Before joining Netflix, she worked at Google and helped launch several major artificial intelligence initiatives. Notably, she co founded and led engineering teams behind Gemini Enterprise and business, Google Agentspace, and Vertex AI Search. These platforms expanded enterprise artificial intelligence capabilities while strengthening advanced search, automation, and business intelligence solutions. Broad experience across technology companies. Earlier, Aryafar served as EVP, Chief Algorithms and Analytics Officer, and board member at Overstock.com, later renamed Bed Bath and Beyond. There, she oversaw engineering, product innovation, and artificial intelligence initiatives while driving advanced analytics capabilities across business operations. Additionally, she contributed to machine learning development earlier in her career while working with Etsy engineering teams. Her work helped embed artificial intelligence technologies and data driven innovation across Etsy product development and platform operations. "AI is rapidly transforming how advertising performance is measured and optimized," said Kamelia Aryafar. "IAS built a strong foundation applying AI to improve media quality, strengthen measurement, and help advertisers drive measurable outcomes. I look forward to working with the board and the leadership team as IAS continues to innovate for advertisers, publishers and consumers." For more stories on executive leadership and business innovations, explore its CXO Insiders for the latest updates. CXO Insiders. * March 13, 2026 * March 12, 2026