Work Here?
Integral Ad Science
Work Here?
Digital advertising verification and optimization services
Integral Ad Science
Work Here?
Digital advertising verification and optimization services
About Integral Ad Science
Industries
Data & Analytics
Consulting
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2009
Overview
Integral Ad Science specializes in digital advertising verification, optimization, and analytics. The company provides solutions that ensure ads are seen by real people in safe environments and effectively reach target audiences. Its products include ad fraud detection, brand safety measures, viewability measurement, and contextual targeting, all powered by advanced data analytics and machine learning. IAS differentiates itself by offering a technology platform that delivers real-time insights and analytics, helping clients maximize their return on investment in digital advertising. The company's goal is to provide transparency and accountability in the digital advertising space, addressing concerns over ad fraud and brand safety, ultimately helping advertisers optimize their campaigns for better results.
Simplify's Take
What believers are saying
- IAS's expansion into China offers advanced measurement solutions for a growing market.
- Increased demand for contextual targeting boosts IAS's value amid privacy regulation changes.
- Collaboration with Meta reduces wasted ad spend, enhancing IAS's service value.
What critics are saying
- Class action lawsuit for alleged securities fraud may harm IAS's reputation and finances.
- CFO transition could lead to financial instability or strategic missteps for IAS.
- Expansion into China poses compliance and adaptation challenges for IAS.
What makes Integral Ad Science unique
- IAS offers AI-driven ad verification for precise targeting and fraud prevention.
- IAS's Content Block Lists optimize ad placements on platforms like Meta.
- IAS partners with sustainability providers to measure and reduce carbon footprints.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$48.4M
Below
Industry Average
Funded Over
6 Rounds
Benefits
Healthcare: Comprehensive health insurance
Flexible PTO: Take what you need, when you need it
Retirement: 401k match in the US, country-specific pension plans
Parental leave: Full maternity and paternity leave
Community: Volunteer opportunities
Celebrating team players: Peer-nominated awards
Meals and snacks: Stocked kitchens to fuel your day
Team events: Frequent happy hours, parties and outings
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%The class action concerns whether IAS and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices.
Fourth quarter revenue increased 14% to $153 million. Fourth quarter net income of $15.3 million at a 10% margin; fourth quarter adjusted EBITDA increased 29% to $61.4 million at a 40% margin. NEW YORK, Feb. 28, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced financial results for the fourth quarter and full year ended December 31, 2024
Global Advertisers Benefiting from 71% Reduction in Wasted Ad Spend on Unsuitable ContentWhen Using AI-Driven Content Block Lists on Facebook and Instagram Feed and ReelsNEW YORK, Feb. 13, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced new features and increased global availability for its first-to-market Content Block List optimization solution for ads on Facebook and Instagram Feed and Reels. IAS was selected as the development partner for this solution by Meta in October 2024 .IAS's Content Block Lists with Meta now also include nine additional new content categories (to a total of 45 categories) as well as support for six additional languages, bringing the total number of languages to 34. IAS's optimization solution on Meta offers advertisers the ability to automatically avoid placing ads next to content they deem unsuitable for their brand, as aligned to industry standards. Since going live in October, advertisers using IAS's Content Block List optimization for Meta have benefited from a 71% decrease in wasted ad spend on unsuitable content."We were excited to be selected as the first provider to develop this solution with Meta and have proven results for leading global advertisers to connect them with their audiences in contextually relevant environments across Meta's platform," said Lisa Utzschneider, CEO of IAS. "Our Content Block Lists are improving media quality, helping advertisers safeguard and scale their campaigns."Optimization with Content Block Lists provides global advertisers with:Social Optimization: Social Optimization for Content Block Lists enable advertisers to ensure that impressions are delivered to brand suitable ad adjacencies
NEW YORK, Jan. 30, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that Lisa Utzschneider, CEO, will participate in fireside chats at the following investor conferences:Morgan Stanley Technology, Media & Telecom ConferenceTuesday, March 4, 2025, at 12:20 p.m. PT / 3:20 p.m. ETKeyBanc Capital Markets Emerging Technology SummitWednesday, March 5, 2025, at 1:30 p.m. PT / 4:30 p.m. ETThe fireside chats will be available via live webcast and archived replay on the IAS investor relations website: https://investors.integralads.com/.About Integral Ad ScienceIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms
IAS introduces ai-powered Total Media Performance solution for advertisers.
Integral Ad Science is Hiring for 51 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Integral Ad Science
Industries
Data & Analytics
Consulting
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2009
Integral Ad Science is Hiring for 51 Jobs on Simplify!
Find jobs on Simplify and start your career today