Full-Time

Head of Product and Channel Marketing

Posted on 10/3/2025

Deadline 10/15/25
U.S. Bank

U.S. Bank

10,001+ employees

Offers banking, loans, mortgages, investment advisory

Compensation Overview

$214.8k - $252.7k/yr

Knoxville, TN, USA + 5 more

More locations: Pleasanton, CA, USA | Charlotte, NC, USA | Minneapolis, MN, USA | Cherry Hills Village, CO, USA | Atlanta, GA, USA

In Person

Category
Product (1)
Required Skills
Market Research
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 10 years of experience in product marketing, with at least 5 years in a senior leadership role within the fintech industry.
  • Proven track record of developing and executing successful product marketing strategies with demonstrated growth.
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team with a mind-set to upskill the team where necessary.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication and presentation skills, with the ability to influence and build relationships with cross functional stakeholders at all levels.
  • Strong executive presence to drive effective presentations for the C-suite.
  • Deep understanding of the payments landscape, including regulatory environment, market trends, and customer needs.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Responsibilities
  • Keep a pulse on industry trends, emerging technologies, and best practices in payments product marketing and drive market intelligence to the product teams to build better products.
  • Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation in the payments industry.
  • Develop and implement comprehensive product marketing strategies that drive growth and market share for our payments solutions targeted towards our key customer segments: SMB, Enterprise, Partners and Developers.
  • Lead the execution of marketing programs across key channels to maximize reach and impact.
  • Lead and mentor a high-performing product and channel marketing team, fostering a culture of innovation, collaboration, and excellence.
  • Oversee the creation of compelling marketing content, including product collateral, presentations, case studies, and whitepapers fit for the segment and the distribution channels.
  • Proven experience in leading digital marketing strategies to drive demand generation and elevate product visibility across channels.
  • Collaborate with product management, strategy, sales, education and other departments to ensure successful product launches and go-to-market strategies. Help launch Beta programs where necessary and make customer referenceable.
  • Define and communicate the value proposition of our payments products to internal and external stakeholders, including customers, partners, and media.
  • Commercialize products to market.
  • Monitor and analyze key performance metrics to assess the success of marketing initiatives (Offline and Online) and make data-driven recommendations for improvement.
  • Collaborate with the corporate marketing teams to have effective presence at industry events, conferences, and customer meetings to promote products and build brand and product awareness.
Desired Qualifications
  • MBA preferred.

U.S. Bank provides a wide range of banking and financial services for individuals, small businesses, and large corporations, including checking, savings, loans, mortgages, and investment advisory. Its products run through a network of physical branches and digital tools like a mobile app, enabling customers to open accounts, transfer funds, apply for loans, invest, and receive guidance. Revenue comes mainly from interest on loans, service fees, and advisory fees. The bank differentiates itself with a broad product lineup, accessibility, and inclusion, aiming to make banking easier and more accessible for people across the United States.

Company Size

10,001+

Company Stage

IPO

Headquarters

Minneapolis, Minnesota

Founded

1863

Simplify Jobs

Simplify's Take

What believers are saying

  • Record consumer deposits second consecutive quarter with 4.1% NII growth from loan expansion.
  • Seven consecutive quarters of positive operating leverage via expense discipline and AI automation.
  • Fee income grew 6.9% YoY; capital markets revenue up nearly 30% in Q1.

What critics are saying

  • BTIG acquisition faces regulatory rejection under heightened antitrust scrutiny, blocking $200M quarterly revenue.
  • Commercial real estate portfolio suffers 20-30% valuation hit from office sector defaults.
  • Neobanks like Chime erode deposits with 2.00% APY versus U.S. Bank's sub-1% rates.

What makes U.S. Bank unique

  • Amazon Small Business Card partnership launches Q3 2026, generating $75-85M quarterly revenue.
  • Pending BTIG acquisition adds ~$200M quarterly fee revenue from expanded capital markets.
  • Strategic $200M annual branch investment in high-density California, Phoenix, Denver markets.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Adoption Assistance

Paid Sick Leave

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Business Wire
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Surperformance
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INACTIVE