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Twoconnect

Marketing and Content Manager - Healthcare

Marketing Generalist & ManagementPosted on Nov 12
Full-timeRemote in PhilippinesNo salary listed

About the Job

Requirements

  • Demonstrated experience managing marketing, content and campaign delivery in a fast-paced environment.
  • Strong Australian English copywriting, proofreading and written communication skills.
  • Ability to independently plan, prioritise and progress marketing activities from concept through delivery.
  • Experience creating and delivering multi-channel marketing and content campaigns.
  • Strong content creation capability across written, visual and video formats.
  • Sound visual judgement and practical hands-on design or editing capability.
  • Experience preparing creative briefs and coordinating editors, designers, videographers or other production resources.
  • Strong attention to detail and ability to thoroughly quality-check content before publication.
  • Strong project-management and organisational skills, including managing multiple campaigns, deadlines and stakeholders simultaneously.
  • Experience using analytics and campaign performance data to evaluate results and improve future activity.
  • Strong initiative, intrinsic motivation and ability to identify and progress work without repeated prompting.
  • Ability to take ownership, follow tasks through to completion and proactively address blockers or delays.
  • Ability to respond constructively to feedback, learn recurring preferences and continuously improve work quality.
  • Strong commercial awareness and ability to connect marketing activity to audience needs and business objectives.
  • Proficiency with social media platforms and commonly used content, design, editing and marketing tools.
  • Experience managing content calendars, production workflows and digital asset organisation.

Responsibilities

  • Plan and deliver marketing and content campaigns across agreed brands, audiences, products and services.
  • Develop and maintain content calendars, campaign schedules and marketing priorities.
  • Create and coordinate written, visual and video content across social media, email, landing pages and other approved digital channels.
  • Produce marketing copy and provide hands-on design or editing support where required.
  • Develop content concepts, campaign ideas, hooks, calls to action and creative briefs aligned with business objectives and target audiences.
  • Coordinate filming and content-production activities with internal contributors and external production resources.
  • Prepare production briefs and manage editors, designers or other specialist providers through final delivery.
  • Review content for accuracy, brand consistency, spelling, captions, subtitles, links, calls to action and quality before publication.
  • Manage publishing workflows across relevant social media and digital platforms and ensure approved content is delivered accurately and on schedule.
  • Maintain distinct messaging, audiences, campaign objectives and content plans across different brands and business activities.
  • Repurpose long-form, video and other existing content into suitable short-form and channel-specific formats.
  • Coordinate email campaigns, landing-page content, marketing collateral and enquiry handover where required.
  • Monitor campaign performance, audience engagement, enquiries, leads and other agreed marketing measures.
  • Analyse performance data and use insights to recommend improvements to content, campaigns and channel strategy.
  • Manage marketing workflows, deadlines, assets, approvals and priorities through approved task-management and content systems.
  • Work proactively with stakeholders and production resources to keep marketing activity progressing and resolve blockers.
  • Identify new content opportunities, process improvements and practical ways to improve marketing quality, efficiency and results.
  • Maintain organised marketing assets, records, procedures and supporting documentation.
  • Perform other position-level duties as they arise.

Desired Qualifications

  • Experience with email marketing, landing pages, podcast or long-form content and content repurposing.
  • Experience coordinating paid advertising, specialist providers or other digital marketing partners.
  • Experience working across multiple brands or distinct audience segments.

About the Company

Twoconnect

Company size
Not listed
Company stage
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Total funding
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Headquarters
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Founded
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