Vertical Strategy Lead
TikTok
Vertical Strategy Lead
TikTok
Short-form video platform with ads
The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region. The Vertical Strategy team is a strategic program management and enablement function within RPCS C&S, with dedicated vertical coverage across EUI markets. The team turns vertical strategy into working operating rhythms, playbooks, and enablement that equip GBS to activate and grow verticals in every market. The Vertical Strategy Lead consolidates vertical ownership under a single leader and builds the operating system for vertical specialization in EUI C&S: the virtual pods, the frameworks, the enablement engine, and the reporting cadence. The Lead also personally owns cross-vertical programs. Responsibilities - Lead the vertical Strategy: - Manage and develop three Vertical Strategies. Set priorities, quality standards, and one consistent way of working across Apps, Gaming, and L&S / T&E. - Match coverage depth to vertical complexity, and rebalance capacity as the portfolio shifts, including SMB. - Run the vertical virtual pod model: - Own the pod operating model end to end: membership, mandate, and decision rights across Strategy, Vertical & Product Enablement, Data and Tooling, SolEng, Product PMM, Product Champions, Marketing Science, MPO, SCS, MSO, and Marketing. - Institutionalize the monthly vertical review as the single forum where status, progress, and blockers surface, and make it the source of truth feeding monthly and quarterly business reviews. - Hold XFN partners accountable to pod commitments without formal authority over them. - Own cross-vertical programs: - Directly lead cross-vertical initiatives. - Decide what scales across verticals and what stays vertical-specific.
Minimum Qualifications: - Significant experience in strategy and operations, strategy/program role in digital advertising or a platform business or a vertical GTM, PMM. - Track record of XFN teams collaboration and delivering outcomes through influence. - Strong program management discipline: turns ambiguity into a repeatable operating rhythm. - Data fluency. Understands the KPI set, challenges a dashboard, and translates numbers into a commercial narrative. Preferred Qualifications: - Experience managing a high-performing, dispersed team
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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