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All Accor

Global hotel management, franchising, loyalty program

Digital Marketing Manager

Marketing Generalist & ManagementPosted on Nov 11
Full-timeCancún, Quintana Roo, MexicoNo salary listedHybrid

About the Job

Requirements

  • A bachelor's degree in Marketing, Communication, Advertising, or a related field is required.
  • At least 3 to 5 years of experience in digital marketing, preferably in luxury hospitality.
  • Experience developing and implementing digital strategies for hotels or lifestyle brands is required.
  • Proficiency in Meta Ads, Google Ads, and digital advertising tools is required.
  • Experience with SEO, SEM, email marketing, and conversion strategies is required.
  • Knowledge of Google Analytics 4, Google Tag Manager, and performance metrics is required.
  • Experience managing social media and overseeing digital content is required.
  • Experience managing advertising budgets and optimizing campaigns is required.

Responsibilities

  • Design and implement digital marketing strategies aligned with the hotel's business objectives.
  • Manage and optimize campaigns on Meta Ads and Google Ads.
  • Develop strategies to increase direct bookings and website traffic.
  • Oversee the brand's digital presence and positioning.
  • Analyze results, key performance indicators, and conversion metrics.
  • Coordinate the creation of digital content and promotional campaigns.
  • Manage online reputation and presence on digital platforms.
  • Work with the Sales, Revenue, and Public Relations teams.
  • Manage budgets and present results reports.

Desired Qualifications

  • Advanced English proficiency is desirable.
  • Experience in luxury hospitality is preferred.

About the Company

All Accor

Global hotel management, franchising, loyalty program

Accor is a global hospitality group with a wide range of hotel brands spanning economy to luxury. It earns revenue from room bookings, food and beverage services, and management fees from franchised properties, while providing hotel management and franchising services to partners. The company runs a loyalty program, A Club, to keep guests returning, and expands its capabilities through acquisitions like Adoria and a stake in Squarebreak to broaden its offerings. Its goal is to grow its footprint and deliver consistent, responsible guest experiences worldwide by leveraging global expertise and local know‑how, with a strong focus on sustainability.

Company size
10,001+
Company stage
IPO
Headquarters
Issy-les-Moulineaux, France
Founded
1967

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