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Full-Time

Sr Manager CRM

Confirmed live in the last 24 hours

Gopuff

Gopuff

1,001-5,000 employees

Digital delivery service for convenience items

Consumer Goods
Consumer Software

Compensation Overview

$120k - $160kAnnually

+ Bonus + Equity Program

Senior, Expert

Remote in USA

Remote for NYC candidates.

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Looker
Data Analysis
Requirements
  • 5+ years CRM experience in a fast-paced B2C company
  • Ability to communicate clearly, persuasively and with confidence
  • In-depth channel knowledge in CRM channels (push / email / SMS) and technologies with experience managing and justifying large investments
  • Experience with web analytics and visualization tools to draw meaningful and actionable insights: Braze and Looker experience a plus
  • Proven experience running highly effective CRM programs, and strategies
  • Strong leadership and communication strategy while driving consensus and articulating program recommendations and tradeoffs to senior executives
  • Outcome-oriented leadership and ability to ask questions, articulate desired outcomes, and work collaboratively to create a path to achieve it; proven ability to bring simplicity and measurable results to complex situations
  • Demonstrated technical acumen; ability to influence and debate solutions with technical team members, understand technology solutions and potential tradeoffs and represent technical concepts to non-technical stakeholders.
  • Ability to work independently; able to successfully operate in areas of uncertainty and ambiguity; self-starter and quick learner; calm and efficient under pressure
  • Be versatile and be able to prioritize/handle multiple initiatives in a fast-paced environment with strict deadlines
  • BA/BS in marketing, computer engineering, or business management; MBA or Masters in related field is a bonus
Responsibilities
  • Benchmark against best-in-class experiences, identify unique opportunities, and removing friction along the customer journey
  • Work closely with teams to implement an integrated CRM strategy and performance targets for all growth activities
  • Lead weekly initiatives to hit targets, iterating on past successes and failures with quick turnarounds on adapted approaches to reach growth ambitions
  • Define channel mix and cross-channel investment levels with a close eye on volume and reach, steering ROI, and user journey across channel touchpoints including email, push, SMS, and on-app/site
  • Paint a cohesive picture of how the various channels play together, with insights across all channels to share with other Sr. Leaders.
  • Build segmentation, user journey strategies, KPIs, and analysis to adapt to customer and business needs.
  • Influence cross-functional partners and Leadership/Executive team.
  • Communicate concisely and influence outcomes to translate into business results at all levels as well as technical systems to broader stakeholders to facilitate good business decisions for the business
  • Set aggressive yet realistic and practical goals for the team with clear objectives regarding measurement, results, and accountability of actions.
  • Evaluate new technologies and make recommendations to pursue in future products
  • Foster a culture of data-informed decision making

GoPuff is a digital delivery service that specializes in providing convenience items, snacks, and beverages directly to consumers. Customers can easily place orders through the GoPuff website or app, and their selected products are delivered straight to their doorsteps. The service offers a wide range of items, from candy bars to alcoholic beverages, catering to those who want quick access to everyday goods. GoPuff generates revenue through product sales and delivery fees, and it often provides promotional deals to attract more customers. What sets GoPuff apart from its competitors is its extensive product selection and commitment to fast delivery, aiming to meet the needs of consumers looking for convenience.

Company Stage

Series G

Total Funding

$2.5B

Headquarters

Philadelphia, Pennsylvania

Founded

2013

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Gopuff's largest-ever national brand campaign, 'Bring The Magic,' aims to significantly boost brand awareness and customer engagement.
  • The expansion of private label products under the Basically brand can lead to higher profit margins and customer loyalty.
  • Partnerships with popular brands like ZOA Energy and Safety Shot can attract a broader customer base and drive sales.

What critics are saying

  • The competitive landscape of the digital delivery service market is intense, with major players like Grubhub expanding their grocery offerings.
  • Economic uncertainty and a growing preference for debit and cash purchases among low-income consumers could impact Gopuff's revenue.

What makes Gopuff unique

  • Gopuff's vertically integrated business model ensures consistently fast delivery, setting it apart from competitors who rely on third-party logistics.
  • The company's wide product range, including snacks, beverages, and alcohol, offers a one-stop-shop convenience that many competitors lack.
  • Strategic partnerships with high-profile brands and celebrities, such as Tom Brady and ZOA Energy, enhance Gopuff's brand visibility and appeal.

Benefits

Comprehensive medical, dental, and vision insurance

Optional FSAs and HSA plans

401(k)

Commuter benefits

Supplemental employee, spouse and child life insurance to all eligible employees

Gopuff employee discount

Career growth opportunities

Internal rewards programs

Annual performance appraisal and bonus