Full-Time

Sr Manager CRM

Posted on 8/21/2024

Gopuff

Gopuff

1,001-5,000 employees

Digital delivery service for convenience items

Consumer Goods

Compensation Overview

$120k - $160kAnnually

Senior

Remote in USA

This role is remote for NYC candidates.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Looker
Data Analysis
Requirements
  • 5+ years CRM experience in a fast-paced B2C company
  • Ability to communicate clearly, persuasively and with confidence
  • In-depth channel knowledge in CRM channels (push / email / SMS) and technologies with experience managing and justifying large investments
  • Experience with web analytics and visualization tools to draw meaningful and actionable insights: Braze and Looker experience a plus
  • Proven experience running highly effective CRM programs, and strategies
  • Strong leadership and communication strategy while driving consensus and articulating program recommendations and tradeoffs to senior executives
  • Outcome-oriented leadership and ability to ask questions, articulate desired outcomes, and work collaboratively to create a path to achieve it; proven ability to bring simplicity and measurable results to complex situations
  • Demonstrated technical acumen; ability to influence and debate solutions with technical team members, understand technology solutions and potential tradeoffs and represent technical concepts to non-technical stakeholders.
  • Ability to work independently; able to successfully operate in areas of uncertainty and ambiguity; self-starter and quick learner; calm and efficient under pressure
  • Be versatile and be able to prioritize/handle multiple initiatives in a fast-paced environment with strict deadlines
  • BA/BS in marketing, computer engineering, or business management; MBA or Masters in related field is a bonus
Responsibilities
  • Benchmark against best-in-class experiences, identify unique opportunities, and removing friction along the customer journey
  • Work closely with teams to implement an integrated CRM strategy and performance targets for all growth activities
  • Lead weekly initiatives to hit targets, iterating on past successes and failures with quick turnarounds on adapted approaches to reach growth ambitions
  • Define channel mix and cross-channel investment levels with a close eye on volume and reach, steering ROI, and user journey across channel touchpoints including email, push, SMS, and on-app/site
  • Paint a cohesive picture of how the various channels play together, with insights across all channels to share with other Sr. Leaders.
  • Build segmentation, user journey strategies, KPIs, and analysis to adapt to customer and business needs.
  • Influence cross-functional partners and Leadership/Executive team.
  • Communicate concisely and influence outcomes to translate into business results at all levels as well as technical systems to broader stakeholders to facilitate good business decisions for the business
  • Set aggressive yet realistic and practical goals for the team with clear objectives regarding measurement, results, and accountability of actions.
  • Evaluate new technologies and make recommendations to pursue in future products
  • Foster a culture of data-informed decision making

GoPuff is a digital delivery service that specializes in providing convenience items, snacks, and beverages directly to consumers. Customers can easily place orders through the GoPuff website or app, and their selected products are delivered straight to their doorsteps. The service offers a wide range of items, from candy bars to alcoholic beverages, catering to those who want quick access to everyday goods. Revenue is generated through product sales and delivery fees, with promotional deals available to attract more customers. What sets GoPuff apart from its competitors is its extensive product selection and commitment to fast delivery, aiming to provide a seamless shopping experience for consumers.

Company Stage

N/A

Total Funding

$4.8B

Headquarters

Philadelphia, Pennsylvania

Founded

2013

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-4%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Blackhawk Network expands gifting options, increasing holiday order frequency.
  • Nationwide SNAP EBT acceptance boosts customer base among low-income households.
  • 'Santa Hours' in London enhances customer satisfaction with 24/7 delivery service.

What critics are saying

  • Rising operational costs due to inflation and increased wages may impact profitability.
  • Regulatory challenges in alcohol delivery laws could limit market expansion.
  • Increased competition from services like DoorDash and Instacart threatens market share.

What makes Gopuff unique

  • Gopuff offers a wide range of products, including snacks, alcohol, and essentials.
  • The company provides quick delivery, often within minutes, enhancing customer convenience.
  • Gopuff's direct-to-consumer model allows seamless app navigation and fast doorstep delivery.

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Benefits

Comprehensive medical, dental, and vision insurance

Optional FSAs and HSA plans

401(k)

Commuter benefits

Supplemental employee, spouse and child life insurance to all eligible employees

Gopuff employee discount

Career growth opportunities

Internal rewards programs

Annual performance appraisal and bonus

INACTIVE