Responsibilities:

• Social Media Strategy & Execution:
• Develop and oversee Blueland’s social media strategy across platforms, ensuring consistency in voice, tone, and storytelling, while driving audience growth and optimizing performance
• Lead the social team in creating engaging content that resonates with our audience, drives engagement, and supports business goals
• Analyze social performance and provide actionable insights and recommendations to optimize content and engagement
• Collaborate cross-functionally with teams to ensure key business moments and wins are translated in an engaging way on social


Brand Partnerships:
• Identify, evaluate, and manage partnerships that elevate Blueland’s presence, introduce us to new audiences, reinforce our mission, and create meaningful brand stories
• Lead cross-functional collaboration with brand, creative and product teams to develop and execute partnership initiatives


Influencer & Creator Marketing:
• Develop and manage a comprehensive influencer and creator strategy that amplifies Blueland’s brand story, leverages authentic voices, and drives campaign goals
• Establish and maintain strong relationships with influencers and creators, ensuring long-term advocacy and alignment with Blueland’s values


Integrated Media & Brand Marketing:
• Oversee the development and execution of digital and traditional advertising strategies to achieve brand and business objectives
• Manage media planning, buying, and optimization to ensure maximum impact and ROI
• Partner with agencies and internal teams to execute campaigns across social, search, and other media channels
• Own and manage all events, pop-ups and brand initiatives both digitally and IRL
• Develop compelling brand messaging, visuals, and campaigns that communicate the brand’s values and differentiate the brand from competitors
• Partner with the DTC team to build out retention strategies that drive brand loyalty


Team:
• Manage two direct reports: Brand Marketing Manager and  Social Media Manager
• Be an internal and external culture champion and advocate for the bran

Qualifications:

• 7+ years of experience in brand marketing, preferably at a DTC company or advertising agency
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent verbal and written communication skills, with the ability to create compelling brand messaging and narratives
• Experience developing and executing integrated marketing campaigns across all channels, with a focus on digital and social media
• Strong knack for social media and content creation
• Ability to analyze data and use insights to make strategic decisions
• Experience working with cross-functional teams, including product, sales, and creative teams
• Passion for branding, marketing, and staying up-to-date with the latest trends in pop culture