Trends and Competitors Hunter Producer

Lovi is an all-in-one AI cosmetologist that helps people understand their skin better, select personalized skincare programs, and achieve visible results.

We’ve already launched the iOS version of our app and made it highly advanced yet user-friendly. Key features include:

• Unique 12D skin analysis for personalized evaluations.
• Customized skincare programs based on ingredient analysis and scientific data.
• A daily personalized plan with specific actions for healthier skin.
• Continuous support through the Lovi AI Assistant and an intuitive tracker to monitor progress and build lasting habits.

Our mission is to become the global standard in digital skincare and help millions of people discover their ideal skincare routine.

About the role
We’re looking for a Creative Producer (Trends & Hooks Strategist & Competitors) who lives inside TikTok and Instagram, spots trends before they peak, and knows how to turn them into high-performing creatives. You’ll act as the team’s “radar” — tracking beauty/skincare trends, researching competitors, and quickly transforming insights into testable performance hypotheses.

What you’ll do

• Track new beauty/skincare trends across TikTok, Instagram Reels, YouTube Shorts, and emerging content formats.
• Analyze strategies of direct and indirect competitors and iterate their creatives with AI and hands-on tools.
• Generate and test performance Hooks for creatives: continuously brainstorm, create, spy, monitor, and refine hooks based on trends/market signals and performance.
• Deliver regular trend reports with actionable insights and creative opportunities.
• Write clear and sharp creative briefs for designers and UGC producers.
• Work closely with the UA team to test and scale trend-driven hypotheses quickly.
• Use AI platforms and hands-on production tools (CapCut, Final Cut, After Effects) to speed up iterations and boost performance.

What we expect

• 1+ years of experience in creative production or performance marketing.
• Experience withB2C subscription-based products (mobile apps is a plus).
• Strong ability to spot and anticipate trends before they peak.
• Deep understanding of beauty/skincare content and visual language.
• Competitor analysis skills and the ability to adapt high-performing concepts.
• Hands-on skills with production tools (CapCut, Final Cut, After Effects).
• Basic analytical skills: ability to evaluate CTR, ROAS, CAC.
• English proficiency B1+.

Why you’ll love working with us

• Become the trend radar shaping creative strategy in a fast-growing beauty app.
• Work with minimal bureaucracy and fast testing cycles.
• Competitive salary + dedicated budget for AI tools and research.
• Career growth opportunities in creative leadership.
• Flexible remote/hybrid setup, 21 vacation days.