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IPG Mediabrands

Global media planning, buying, analytics

Manager – Digital Partnerships

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$80k - $90kIn-person

About the Job

Requirements

  • Experience across a variety of media channels.
  • Fundamental understanding of media tools and syndicated tools.
  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies.
  • Experience with campaign management and ad-serving technology such as Double Click DART, Atlas DMT, and/or Media Mind.

Responsibilities

  • Communicate with clients about marketplace intelligence and partnership needs, ensuring alignment with client key performance indicators.
  • Manage daily client contact and requests, develop relationships with media partners, and present plan recommendations.
  • Liaise with internal teams, collaborate for knowledge sharing, and mentor and train associates.
  • Lead strategic media planning, key performance indicator development, and partner negotiations using data and analytics.
  • Delegate and oversee plan development, manage budgets, and manage the client billing process.
  • Provide guidance on campaign oversight, reports, and client presentations.
  • Manage the Analytics and Ad Ops relationship for proper tagging, reporting, and optimization.
  • Secure the best marketplace pricing, foster relationships with media partners, and master investment strategies.

Desired Qualifications

  • Four or more years of experience in digital media planning.
  • Preferred working knowledge of third-party internet marketing research tools, including comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others.
  • Ability to delegate and oversee the workload of Associates and Negotiators.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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