Full-Time

Senior Account Manager

Posted on 8/5/2025

Captiv8

Captiv8

51-200 employees

Matches brands with authentic influencers

No salary listed

California, USA

Remote

Candidates must be based in California.

Category
Sales & Account Management (1)
Required Skills
Salesforce
Asana
Data Analysis
Requirements
  • Bachelor's degree in marketing, management, or related field
  • 7-10 years experience working in social media planning + influencer marketing
  • Experience with oversight of brand marketing initiatives (specific to influencer a plus)
  • Excellent written and verbal communication skills
  • Proven ability to lead senior-level clients & agency counterparts at the Enterprise level
  • Superb project management skills to manage multiple programs at various stages internally & externally
  • Entrepreneurial spirit to brainstorm new offerings/applications and come up with creative solutions
Responsibilities
  • Serve as the relationship client lead, ensuring strategic alignment between client goals and fostering long-term partnerships
  • Act as a key decision-maker in client meetings, offering strategic advice, addressing challenges, and providing thought leadership
  • Identify new business opportunities within existing client accounts, pitch new services, and upsell additional campaign initiatives to grow revenue
  • Partner with Campaign Manager, providing strategic direction and ensuring the delivery of high-quality work across all campaigns
  • Oversee financial performance of accounts, including overseeing budgets, credit tracking and performance
  • Address complex campaign challenges, client or internal concerns, and influencer-related issues with a proactive and solution-driven approach
  • Ensure effective communication and collaboration within cross functional teams
  • Establish and maintain strong relationships with key clients and stakeholders
  • Handle day to day client communications with clients, main POC
  • Manage weekly external and internal status calls + provide necessary next steps via email (develop campaign timelines, fill out internal sheets, campaign brief etc)
  • Proactively manage and resolve any high-level issues or conflicts that arise with clients, influencers, or internal teams
  • Full ownership of the client relationship, including their SLA, partnership expectations, deep understanding of any pre-existing history as a client and contracted SOW
  • Own the overall performance of influencer campaigns, ensuring KPIs are met, budgets are adhered to, and campaigns deliver strong ROI
  • Coordinate RFP kick off process with client, gathering necessary information for XFN teams to execute with support from Partnerships
  • Manage internal set up per campaign such as Salesforce, Asana and C8 platform
  • Oversee talent negotiations and approvals
  • Oversee creator (talent) payments
  • Review influencer content to ensure it meets brand guidelines and campaign KPIs, and provide feedback for optimization
  • Support and deliver detailed performance reports, insights, and recommendations to clients, highlighting campaign success and areas for growth
  • Oversee campaign budgets, ensuring profitability, forecasting, and effective resource allocation across teams and accounts
  • Manage JBP and credit trackers
  • Oversee Paid Media Campaigns set up and KPIs
  • Support Partnership Lead in identifying and capitalizing upsell opportunities
  • Collaborate with creative, strategy, analytics, and influencer management teams to deliver cohesive and impactful campaigns
  • Foster a collaborative and high-performance culture within the team
Desired Qualifications
  • Brand or agency experience desirable

Captiv8 operates in influencer marketing, connecting brands with digital creators to reach Millennials. It uses Insights, a social listening and AI-powered insights platform, to identify influencers with the highest brand affinity and to power its Marketplace and self-serve platform. Brands partner with Captiv8 to run campaigns through relationships with carefully matched influencers and to measure results with analytics. The company differentiates itself by combining data-driven matching (focusing on authenticity and brand fit) with fraud prevention tools like Verified Reporting to combat fake followers and fraudulent engagement, offering both campaign management services and analytics tools. Captiv8’s goal is to help brands run authentic influencer campaigns that reach younger audiences, deliver measurable engagement and sales, and continuously improve through data insights.

Company Size

51-200

Company Stage

Seed

Total Funding

$4M

Headquarters

San Mateo, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis acquisition integrates Captiv8 with Influential for scaled creator access.
  • G2 ranks Captiv8 #1 enterprise platform for six consecutive quarters.
  • Captiv8 Storefronts launched April 17, 2025, boost social commerce conversions.

What critics are saying

  • Publicis prioritizes $500M Influential, discontinues Captiv8 operations in 12 months.
  • TikTok US ban slashes 30-40% of Captiv8's millennial creator inventory now.
  • Integration with Influential causes talent exodus and tech redundancies in 6 months.

What makes Captiv8 unique

  • Captiv8 matches brands with influencers using AI-powered brand affinity metrics.
  • Captiv8 detects fake followers via Verified Reporting for authentic campaigns.
  • Captiv8 covers 95% of influencers with over 5,000 followers worldwide.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

13%

1 year growth

11%

2 year growth

12%
Captiv8
Oct 23rd, 2025
Captiv8 Wins Big at the 2025 Global Performance Marketing Awards

Captiv8 wins big at the 2025 Global Performance Marketing Awards. Oct 23, 2025 - Published by: Jackie Goudreault Six wins across six categories celebrate innovation, performance, and ai-powered creator marketing. Captiv8 is proud to announce an incredible achievement at the 2025 Global Performance Marketing Awards (GPMA) in London, taking home six awards across six categories, including Gold honors for Best Brand Awareness Campaign and Best Use of AI in Performance Marketing. Its Captiv8 team joined global marketing leaders to celebrate creative excellence and innovation in performance-driven influencer marketing. These wins highlight Captiv8's commitment to advancing the creator economy through authentic storytelling, data-driven insights, and responsible AI. Gold - Best Use of AI in Performance Marketing: Captiv8's Brand & Media Safety. Captiv8's AI-powered Brand & Media Safety solution earned Gold for redefining how brands approach influencer marketing risk management. The proprietary system uses natural language processing (NLP) and large language models (LLMs) to analyze millions of data points, from social posts to press mentions, across eleven IAB-standard risk categories. This technology empowers brands to identify safe, values-aligned creator partnerships while preserving authenticity and creative freedom. With over 1.5M influencers profiled and 90%+ accuracy in identifying brand safety risks, Captiv8's Media Safety solution has set a new industry standard for transparency and trust in AI-driven marketing. Gold - Best Brand Awareness Campaign: AT&T "Rising Future Makers" In partnership with AT&T, Captiv8 launched Rising Future Makers, a creator-led initiative honoring exceptional students from Historically Black Colleges and Universities (HBCUs). Through authentic storytelling from nine HBCU-affiliated creators, the campaign spotlighted the power of connectivity and empowerment, core to AT&T's brand purpose. Leveraging Captiv8's AI-powered predictive analytics, the program identified creators with the highest projected ROI and authentic audience alignment. The results were remarkable: over 10.5M impressions, 72% positive sentiment, and measurable lifts in both brand affinity and purchase intent, showcasing how meaningful creator partnerships can drive cultural impact and business outcomes. Silver - Best Influencer Marketing campaign: TurboTax "Mobile App Offer" Captiv8 and TurboTax transformed a complex topic, taxes, into relatable, creator-led storytelling through the TurboTax Mobile App Offer campaign. By partnering with nine diverse creators across YouTube, TikTok, and Instagram, the campaign demonstrated how filing taxes could be simple and stress-free. Using Captiv8's AI-enhanced audience segmentation, TurboTax reached key Gen Z and Millennial audiences while achieving 271M impressions, 15.1M engagements, and 624K app visits, a 5x traffic increase over comparable creator campaigns. Bronze - Best Brand performance campaign: TurboTax "Mobile App Offer" This award underscores the measurable business impact of the TurboTax partnership. By combining relatable influencer content with precision targeting, the campaign reduced CPM by 40% and CPC by 32% year-over-year, proving how creator marketing can deliver exceptional ROI through authenticity and data intelligence. Bronze - Best integrated Performance Marketing campaign: AT&T "Rising Future Makers" The Rising Future Makers campaign's success extended beyond awareness; it drove measurable performance across channels. Through an integrated mix of organic and paid social, AT&T and Captiv8 demonstrated how creator content can power full-funnel marketing, amplifying both reach and results. Bronze - partnership of the year: TurboTax "Mobile App Offer" This award celebrates the long-standing collaboration between TurboTax and Captiv8, built on shared values of accessibility, innovation, and inclusivity. Together, the teams have redefined seasonal marketing by turning tax season into a space for creativity, connection, and performance-driven storytelling. Shaping the Future of ai-driven creator marketing. These six awards underscore Captiv8's mission to lead the industry in AI-powered influencer marketing, brand safety technology, and creator performance optimization. Each win highlights Captiv8's dedication to redefining performance marketing through creativity, technology, and partnership. Congratulations to its incredible partners at AT&T, TurboTax, UFC, and Mattel, and to the Captiv8 entire team, whose innovation and collaboration made these wins possible! About Captiv8. Captiv8 is the leading influencer marketing platform that empowers brands to connect with consumers through authentic creator partnerships. By leveraging cutting-edge technology and data-driven insights, Captiv8 helps brands drive engagement, loyalty, and sales in the ever-evolving social landscape. Rated the #1 Best Influencer Marketing Company by MarTech, Captiv8 is also the enterprise marketer's choice influencer tool. Captiv8 is ranked #1 Influencer Marketing Software for Enterprise Businesses for ten consecutive quarters and a Leader in Affiliate Marketing by G2.

Captiv8
Jun 30th, 2025
Captiv8 Rated the #1 Enterprise Influencer Marketing Software for ten quarters & Leader in Affiliate Marketing according to G2 Summer 2025 Rankings

Captiv8 rated the #1 enterprise Influencer Marketing Software for ten quarters & Leader in Affiliate Marketing according to G2 Summer 2025 rankings.

Captiv8
Jun 3rd, 2025
Introducing Captiv8's Brand & Media Safety Feature

San Francisco, CA - June 3, 2025 - Captiv8, the leading influencer marketing platform for enterprise brands, announced the launch of the Brand & Media Safety Feature, empowering marketers with new tools to protect brand integrity at scale.

Marketing Brainbox
May 28th, 2025
Publicis Acquires Captiv8 to Lead in Influencer Marketing

Captiv8 was acquired by Publicis to strengthen its digital marketing skills and improve services for its clients.

Captiv8
May 27th, 2025
Captiv8 Celebrates Three Wins at the 2025 Effie Awards

San Francisco, CA - May 27, 2025 - Captiv8 is proud to share that Captiv8, Inc. earned recognition at the 2025 Effie Awards for its ongoing commitment to delivering innovative, results-driven commerce marketing campaigns.

INACTIVE