Full-Time

Senior Growth Marketing Manager

Confirmed live in the last 24 hours

Radar

Radar

51-200 employees

RFID technology for retail inventory management

Industrial & Manufacturing
AI & Machine Learning
Consumer Goods

Compensation Overview

$140k - $180kAnnually

Senior

No H1B Sponsorship

New York, NY, USA

In-office Monday-Thursday, WFH on Fridays.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Data Analysis
Requirements
  • 3-5 years of demand generation experience, specifically in SEO, paid search, and paid social. Experience at a B2B SaaS company is a must
  • SEO expertise and proven track record of driving organic pipeline
  • Exceptional organizational skills and attention to detail with the ability to prioritize and balance multiple projects in a fast-paced environment
  • Excellent verbal, written, and interpersonal skills, with the ability to articulate campaign messaging effectively, and build strong, productive relationships with vendors, and cross-functional teams
Responsibilities
  • Support the digital marketing strategy and execution: build pipeline from digital marketing initiatives, including but not limited to SEO, paid search, paid social, and other digital/traditional channels
  • Manage ongoing optimization efforts of all digital marketing campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion and keyword strategy based on performance history
  • Enhance our digital ABM strategy that drives top-of-funnel lead generation and accelerates existing pipeline
  • Monitor and evaluate campaign performance and maintain daily, weekly, monthly, and quarterly reporting to ensure KPIs are met
  • Develop and present actionable, data-backed recommendations and insights that inform changes that improve performance

GoRadar.com specializes in providing RFID (Radio Frequency Identification) technology solutions for the retail industry. Their system combines hardware and software to enable real-time tracking of inventory, allowing retailers to monitor every item in their store with high accuracy. This technology supports autonomous retail experiences, including self-checkout options, by providing insights into product locations and customer interactions. Unlike many competitors, GoRadar.com focuses on integrating RFID with computer vision to enhance inventory management efficiency. The company's goal is to help retailers reduce costs and improve operational efficiency through advanced tracking and management solutions.

Company Stage

Debt Financing

Total Funding

$30.2M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

9%

1 year growth

22%

2 year growth

94%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $30M funding boosts Radar's R&D and product expansion capabilities.
  • Growing demand for location-based services supports Radar's market growth.
  • Collaboration with American Eagle Outfitters showcases Radar's technology in retail.

What critics are saying

  • Emerging RFID competitors threaten Radar's market share.
  • Privacy concerns and regulatory scrutiny could impact Radar's operations.
  • Dependence on large clients like American Eagle Outfitters poses a business risk.

What makes Radar unique

  • Radar offers a unique combination of RFID and computer vision technology.
  • The platform supports geofencing, place detection, and real-time inventory tracking.
  • Radar's integration with major retail chains enhances its market presence.

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