Full-Time

Senior Growth Marketing Manager

Confirmed live in the last 24 hours

Radar

Radar

51-200 employees

RFID technology for retail inventory management

Industrial & Manufacturing
Enterprise Software

Compensation Overview

$140k - $180kAnnually

+ Performance Bonuses + Incentives

Senior

New York, NY, USA

Requires in-office presence Monday-Thursday, with WFH option on Fridays.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Data Analysis
Requirements
  • 3-5 years of demand generation experience, specifically in SEO, paid search, and paid social. Experience at a B2B SaaS company is a must
  • SEO expertise and proven track record of driving organic pipeline
  • Exceptional organizational skills and attention to detail with the ability to prioritize and balance multiple projects in a fast-paced environment
  • Excellent verbal, written, and interpersonal skills, with the ability to articulate campaign messaging effectively, and build strong, productive relationships with vendors, and cross-functional teams
Responsibilities
  • Support the digital marketing strategy and execution: build pipeline from digital marketing initiatives, including but not limited to SEO, paid search, paid social, and other digital/traditional channels
  • Manage ongoing optimization efforts of all digital marketing campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion and keyword strategy based on performance history
  • Enhance our digital ABM strategy that drives top-of-funnel lead generation and accelerates existing pipeline
  • Monitor and evaluate campaign performance and maintain daily, weekly, monthly, and quarterly reporting to ensure KPIs are met
  • Develop and present actionable, data-backed recommendations and insights that inform changes that improve performance

GoRadar.com specializes in RFID (Radio Frequency Identification) technology to improve inventory management in retail. Their system combines hardware and software to allow retailers to track items in real-time, providing precise location data and enabling features like autonomous checkout. This technology is particularly useful for large retail chains that manage significant inventory and customer interactions, helping them respond quickly to market needs. Unlike competitors, GoRadar.com offers a fully integrated solution with ongoing support and updates, ensuring clients benefit from the latest advancements. The company's goal is to enhance efficiency and reduce costs for retailers by transforming their operations with real-time tracking and improved inventory management.

Company Stage

Debt Financing

Total Funding

$30.2M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

14%

1 year growth

21%

2 year growth

94%
Simplify Jobs

Simplify's Take

What believers are saying

  • Securing $30 million in Series A funding from prominent investors like Align Ventures and RX Ventures indicates strong financial backing and growth potential.
  • Partnerships with major retailers like American Eagle Outfitters and Lojas Renner highlight Radar's market acceptance and scalability.
  • Radar's technology significantly enhances efficiency and reduces costs for retailers, making it an attractive solution in a competitive market.

What critics are saying

  • The retail technology sector is highly competitive, requiring continuous innovation to maintain a leading position.
  • Dependence on large retail clients could pose a risk if any major client decides to switch to a competitor.

What makes Radar unique

  • Radar's integration of RFID and computer vision technology offers unparalleled real-time tracking and location accuracy, setting it apart from traditional inventory management solutions.
  • The company's focus on autonomous retail and checkout experiences provides a unique value proposition in the retail sector.
  • Radar's B2B model, combined with ongoing support and updates, ensures long-term client relationships and continuous technological advancements.

Help us improve and share your feedback! Did you find this helpful?