Radar

Radar

RFID technology for retail inventory management

About Radar

Simplify's Rating
Why Radar is rated
C+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated D+ on Rating Differentiation

Industries

Industrial & Manufacturing

AI & Machine Learning

Consumer Goods

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$61M

Headquarters

New York City, New York

Founded

2016

Overview

GoRadar.com provides RFID (Radio Frequency Identification) technology solutions for the retail industry, focusing on inventory management. Their system combines hardware and software to enable real-time tracking of items in stores, allowing retailers to monitor inventory movements accurately. This technology supports autonomous retail experiences, including self-checkout options, which enhance customer convenience. GoRadar.com distinguishes itself from competitors by offering a fully integrated solution that combines RFID with computer vision, providing retailers with detailed insights into product locations and customer interactions. The company's goal is to improve efficiency and responsiveness in retail operations, helping businesses reduce costs and better meet market demands.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Radar's partnership with Old Navy boosts its credibility and market reach.
  • The $30M Series A funding strengthens Radar's financial position for growth.
  • Growing demand for real-time tracking aligns with Radar's RFID solutions.

What critics are saying

  • Emerging startups in RFID space could threaten Radar's market share.
  • Privacy concerns over location data usage may lead to regulatory scrutiny.
  • Semiconductor shortages could delay Radar's RFID hardware production.

What makes Radar unique

  • Radar offers a unique combination of RFID and computer vision technology.
  • The platform supports geofencing, place detection, and real-time inventory tracking.
  • Radar's integration with major platforms like Segment and Braze enhances its versatility.

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Funding

Total Funding

$61M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

4%
Nonstop Local
Mar 26th, 2025
Old Navy Partners with RADAR to Elevate the Customer Experience with Plans for Phased Roll Out of its AI-Powered RFID Technology

Old Navy partners with RADAR to elevate the customer experience with plans for phased roll out of its ai-powered RFID technology.

FashionUnited
Mar 26th, 2025
Old Navy innovates with Radar, uses RFID and AI for smarter inventory management

Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar.

CIO Influence
Jul 14th, 2023
RADAR secures $30 million in Series A funding round led by Align Ventures

RADAR secures $30 million in Series A funding round led by Align Ventures.

Finsmes
Jul 13th, 2023
Radar raises $30M in Series A funding

Radar, a New York-based provider of a technology platform that combines RFID and computer vision technology to track and precisely locate in-store inventory, raised $30M in Series A funding.

Intelligence360
Jun 6th, 2023
Automaton Inc. Dba Radar Has Filed A Notice Of An Exempt Offering Of Securities To Raise $30,000,000.00 In New Debt Financing.

Automaton Inc. dba Radar has filed a notice of an exempt offering of securities to raise $30,000,000.00 in New Debt Financing. Automaton Inc. dba Radar has filed a notice of an exempt offering of securities to raise $30,000,000.00 in New Debt Financing.According to filings with the U.S. Securities and Exchange Commission, Automaton Inc. dba Radar is raising $30,000,000.00 in new funding

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