Radar

Radar

Real-time RFID inventory tracking for stores

Overview

GoRadar provides a real-time inventory tracking and automation platform for physical stores using high-speed RFID and specialized AI to map product distributions from stockrooms to sales floors. The system uses millimeter-level location updates and rapid scans to continuously gather stock data, trigger automated replenishment alerts, flag misplaced items, and analyze customer-product interactions, including in fitting rooms, with data streams for seamless checkout. It differentiates itself by offering finer location precision and faster scanning than traditional RFID, enabling automated replenishment, shrinkage protection, and detailed floor-configuration insights for large retailers. The goal is to help retailers improve efficiency, reduce stockouts and shrinkage, speed up omnichannel fulfillment, and automate storefront operations across many stores.

Funded Recently
YC Company

About Radar

Simplify's Rating
Why Radar is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Hardware

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$261.1M

Headquarters

New York City, New York

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Radar powers location-based experiences across hundreds of millions of devices worldwide.
  • The Maps Platform expands Radar beyond geofencing into broader enterprise location infrastructure.
  • Enterprise customers can combine SDKs, APIs, and integrations for faster product deployment.

What critics are saying

  • Larger platforms can bundle geofencing with maps and tracking, compressing pricing.
  • Radar depends on customer adoption of SDKs and integrations before delivering value.
  • Location data businesses face privacy scrutiny that can slow enterprise procurement.

What makes Radar unique

  • Radar is full-stack location infrastructure for geofencing, trip tracking, and Geo APIs.
  • Its Maps Platform adds geocoding, search, routing, and base maps.
  • Companies like Panera, DICK'S Sporting Goods, T-Mobile, and Zillow use Radar.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$261.1M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$100M
ClickUp
$170M
Radar

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
NY Weekly
May 19th, 2026
Radar hits $1B valuation with $170M Series B to fight retail theft and inventory loss

Radar, a startup helping retailers manage in-store inventory and reduce theft, has reached unicorn status after raising $170 million in a Series B round at a valuation exceeding $1 billion. The round was co-led by Gideon Strategic Partners and Nimble Partners, with participation from Align Ventures. Founded in 2013 by Spencer Hewett, Radar uses ceiling-mounted hardware to read RFID tags with 99% accuracy across more than 1,400 stores, including American Eagle and Old Navy. The technology enables staff to locate items instantly and helps managers identify shrink from theft or error. Backed by American Eagle CEO Jay Schottenstein, whose company was Radar's first client, the startup has helped some retailers reduce buy-online-pickup-in-store cancellation rates from 25% to 3%. One client reportedly saw a 60% reduction in shrink.

Technology AI Insights
Jul 2nd, 2025
RADAR Launches Advanced AI Data Analytics Platform to Transform Retail Stores

RADAR, the technology platform that leverages RFID sensor technology to track and precisely locate in-store inventory with 99% accuracy, announced the launch of RADAR+, an advanced AI analytics platform that transforms retail store operations through data-powered precision.

Nonstop Local
Mar 26th, 2025
Old Navy Partners with RADAR to Elevate the Customer Experience with Plans for Phased Roll Out of its AI-Powered RFID Technology

Old Navy partners with RADAR to elevate the customer experience with plans for phased roll out of its ai-powered RFID technology.

FashionUnited
Mar 26th, 2025
Old Navy innovates with Radar, uses RFID and AI for smarter inventory management

Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar.

CIO Influence
Jul 14th, 2023
RADAR secures $30 million in Series A funding round led by Align Ventures

RADAR secures $30 million in Series A funding round led by Align Ventures.

Recently Posted Jobs

Sign up to get curated job recommendations

Radar is Hiring for 18 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →