Radar

Radar

Real-time RFID and computer-vision inventory tracking

About Radar

Simplify's Rating
Why Radar is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Hardware

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$61.1M

Headquarters

New York City, New York

Founded

2016

Overview

GoRadar.com provides an end-to-end RFID and computer vision solution for retailers to manage inventory in real time. It offers hardware sensors and software that together track every item in a store, using RFID tags and camera-based vision to determine item locations with high accuracy and speed, enabling autonomous checkout and streamlined operations. The system works by deploying RFID readers and vision sensors throughout a store; items are tagged, captured data is processed by software that maps real-time item locations and movements, and the store can automate inventory updates and checkout processes. Compared with competitors, GoRadar.com combines RFID tracking with computer vision into a single integrated platform and emphasizes real-time accuracy and speed, offering ongoing hardware-software updates and support to large retail clients. Its goal is to help retailers reduce costs, improve efficiency, and create seamless, autonomous shopping experiences for customers.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Old Navy partners with RADAR for phased RFID rollout, boosting customer experience.
  • RADAR raises $30M Series A led by Align Ventures to scale AI analytics platform.
  • RADAR launches RADAR+ AI platform, transforming retail operations with data precision.

What critics are saying

  • Radar Labs' $64.46M Series A steals enterprise clients like Lojas Renner in 6-12 months.
  • Old Navy terminates contract in 3-6 months if AI analytics underperform during rollout.
  • Automaton Inc. dba RADAR faces bankruptcy in 12-18 months from $30M debt cash burn.

What makes Radar unique

  • RADAR combines RFID and computer vision for 99% accurate in-store inventory tracking.
  • RADAR enables autonomous checkout by eliminating lines through real-time item location.
  • RADAR measures all customer-product interactions, matching online retail insights.

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Funding

Total Funding

$61.1M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Technology AI Insights
Jul 2nd, 2025
RADAR Launches Advanced AI Data Analytics Platform to Transform Retail Stores

RADAR, the technology platform that leverages RFID sensor technology to track and precisely locate in-store inventory with 99% accuracy, announced the launch of RADAR+, an advanced AI analytics platform that transforms retail store operations through data-powered precision.

Nonstop Local
Mar 26th, 2025
Old Navy Partners with RADAR to Elevate the Customer Experience with Plans for Phased Roll Out of its AI-Powered RFID Technology

Old Navy partners with RADAR to elevate the customer experience with plans for phased roll out of its ai-powered RFID technology.

FashionUnited
Mar 26th, 2025
Old Navy innovates with Radar, uses RFID and AI for smarter inventory management

Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar.

CIO Influence
Jul 14th, 2023
RADAR secures $30 million in Series A funding round led by Align Ventures

RADAR secures $30 million in Series A funding round led by Align Ventures.

FinSMEs
Jul 13th, 2023
Radar raises $30M in Series A funding

Radar, a New York-based provider of a technology platform that combines RFID and computer vision technology to track and precisely locate in-store inventory, raised $30M in Series A funding.

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