R

Radar

Real-time RFID inventory tracking for stores

Overview

GoRadar provides real-time inventory tracking and automation for physical stores using high-speed RFID combined with AI to map product distribution inside brick-and-mortar spaces. The system uses millimeter-level location updates and rapid scans to generate continuous stock metrics, enabling automated replenishment, misplaced-item alerts, and analysis of customer interactions, including in fitting rooms, with data streams that support automatic cart updates for checkout. It differentiates itself with superior location precision and fast scanning compared with traditional RFID, offering ongoing diagnostics and floor-configuration insights for large retailers and end-to-end omnichannel fulfillment. Its goal is to help retailers increase efficiency, prevent stockouts and shrinkage, and speed up omnichannel order fulfillment by turning stores into digitally measurable environments.

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About Radar

Simplify's Rating
Why Radar is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsHardwareEnterprise SoftwareAI & Machine Learning

Company Size

201-500

Company Stage

Series B

Total Funding

$261.1M

Headquarters

New York City, New York

Founded

2016

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Simplify's take

What believers are saying

  • Radar launched the Location Intelligence Graph on November 5, 2026, expanding fraud products.
  • October 2025 Protect, Optimize, and Engage broadened Radar beyond geofencing into enterprise workflows.
  • Radar’s August 2026 brand refresh and live product launches signal aggressive category expansion.

What critics are saying

  • Google Maps Platform and Mapbox compress pricing and feature differentiation in maps and geocoding.
  • Apple and Android privacy changes can choke SDK signal collection and weaken Radar’s data moat.
  • If enterprise adoption stalls, Radar’s graph advantage evaporates before it reaches category-defining scale.

What makes Radar unique

  • Radar unifies SDKs, APIs, geofencing, maps, and fraud intelligence in one platform.
  • Its Location Intelligence Graph learns from 500 million devices and 100 billion observations yearly.
  • Radar’s November 2026 RF-1 model turns location, device, and network signals into risk scores.

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Funding

Total Funding

$261.1M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
$65M
$100M
$170M

Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Parental Leave

Growth & Insights and Company News

6 month growth

5%

1 year growth

0%

2 year growth

1%
MR Web
May 20th, 2026
Daily research news online.

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... Retail sensor and data firm RADAR raises $170m. May 20 2026 Retail intelligence platform RADAR has secured $170m in Series B funding, at a valuation of $1 billion, with which to develop of next-generation sensor hardware, accelerate deployment across retailers, and expand in Canada, EMEA and Latin America. The firm also hired Abi Viswanathan as its new CFO. RADAR promises retailers continuous visibility into inventory location and availability across every store, and real-time precision for the 80% of global commerce that still happens in physical stores, providing the data layer it says 'e-commerce takes for granted.' Proprietary sensors mounted on store ceilings read every tagged item continuously, tracking precise location and movement across the sales floor, stockroom and fitting rooms, with the data flowing directly into the company's analytics software. The technology is currently deployed across more than 1,400 stores with major US retailers, allowing them to restock shelves before they run empty, fulfil online orders with greater accuracy, and free up store teams to spend more time serving customers. The system also continuously learns from every item it tracks, giving retailers and brands the foundation to forecast demand, optimize assortments and act on consumer behavior. Viswanathan brings experience of building the financial and operational backbone of high-growth technology companies. He joins from autonomous vehicle company Nuro, where as CFO he helped scale the company to an $8.6 billion valuation; and previously he was an early member of Uber's Strategic Finance team, supporting global expansion across multiple geographies and business lines. Spencer Hewett, RADAR's founder and CEO, comments: 'In 2026, operating without real-time intelligence in physical retail means choosing to leave billions of dollars on the table. RADAR is changing that. Today, we're empowering retailers to run stores with the same precision as e-commerce. This round signals market conviction in the scale of the opportunity and accelerates our ability to extend that advantage across retail and beyond.' The round was co-led by Gideon Strategic Partners and Nimble Partners, with participation from Align Ventures. The firm has additional offices in San Francisco and San Diego and is online at www.goradar.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...

Business Wire
May 19th, 2026
RADAR Secures $30 Million in Series A Funding Round Led by Align Ventures

RADAR announced it has secured $30 million in Series A funding, bringing its total funding to date to $63 million.

Business Wire
May 19th, 2026
RADAR Raises $170 Million, Reaches $1 Billion Valuation to Bring Physical Retail Into the AI Era

RADAR announced it has raised $170 million in Series B funding, bringing the company’s valuation to $1 billion.

New York Weekly
May 19th, 2026
Radar hits $1B valuation with $170M Series B to fight retail theft and inventory loss

Radar, a startup helping retailers manage in-store inventory and reduce theft, has reached unicorn status after raising $170 million in a Series B round at a valuation exceeding $1 billion. The round was co-led by Gideon Strategic Partners and Nimble Partners, with participation from Align Ventures. Founded in 2013 by Spencer Hewett, Radar uses ceiling-mounted hardware to read RFID tags with 99% accuracy across more than 1,400 stores, including American Eagle and Old Navy. The technology enables staff to locate items instantly and helps managers identify shrink from theft or error. Backed by American Eagle CEO Jay Schottenstein, whose company was Radar's first client, the startup has helped some retailers reduce buy-online-pickup-in-store cancellation rates from 25% to 3%. One client reportedly saw a 60% reduction in shrink.

Technology AI Insights
Jul 2nd, 2025
RADAR Launches Advanced AI Data Analytics Platform to Transform Retail Stores

RADAR, the technology platform that leverages RFID sensor technology to track and precisely locate in-store inventory with 99% accuracy, announced the launch of RADAR+, an advanced AI analytics platform that transforms retail store operations through data-powered precision.

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