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elk Marketing

Performance-focused digital marketing, SEO, and development

Senior Paid Media Strategist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$120k - $135k /yrRemote

About the Job

Requirements

  • At least 5 years of hands-on experience managing paid media campaigns, especially for eCommerce brands.
  • Proven success scaling campaigns and managing large budgets with minimal oversight.
  • Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+.
  • Deep understanding of product feeds, catalog management, and dynamic creative.
  • Strong grasp of landing page conversion rate optimization principles and collaboration with development and design teams.
  • Familiarity with analytics and attribution tools such as GA4, Looker Studio, and Triple Whale.
  • Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento.
  • Comfort using Asana, Slack, and Google Workspace.
  • Experience using AI tools such as ChatGPT, Codex, Claude, and Claude Code to improve workflows, accelerate analysis, quality-check outputs, document processes, and build lightweight automations.
  • Ability to identify repeatable paid media workflows and integrate AI into reporting, campaign analysis, creative and ad copy ideation, data cleanup, standard operating procedure development, and internal tooling.

Responsibilities

  • Develop, manage, and scale Paid Search and Paid Social campaigns across platforms, including Search, Shopping, PMax, DPA, ASC+, and emerging campaign types.
  • Build strategic roadmaps aligned with client goals to drive measurable business impact.
  • Present reporting, insights, and recommendations on client calls.
  • Audit and restructure ad accounts to optimize performance, return on ad spend, and efficiency.
  • Write and test ad copy, headlines, and creative hooks.
  • Collaborate with internal SEO, design, development, and email teams to align cross-channel strategies.
  • Manage ad budgets ranging from $10,000 to over $500,000 per month across multiple clients.
  • Oversee tracking, attribution, and performance measurement using tools such as GA4 and Triple Whale.
  • Conduct competitive research and deliver actionable campaign improvement insights.
  • During the first 30 days, learn client and team workflows, tools, and processes; audit assigned accounts and flag opportunities or concerns; join internal syncs and shadow client calls with Paid Media teammates.
  • By 60 days, own strategy and execution for 3–5 client accounts, present insights and strategy updates to clients, and collaborate cross-functionally on creative testing and conversion rate optimization.
  • By 90 days, lead 5–8 client accounts, build long-term account roadmaps and growth strategies, own performance, pacing, and scaling recommendations, and share trends and learnings while recommending tactics, tools, and testing strategies.

Desired Qualifications

  • Advertising experience managing and guiding campaigns for CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn.

About the Company

elk Marketing

Performance-focused digital marketing, SEO, and development

elk Marketing helps brands grow online by combining SEO, paid media, and website development into a single growth program. Its team uses Growth and Content SEO, Paid Search, and Paid Social to attract organic traffic, optimize ads, and build sites that convert, all backed by shared data and strategy. Unlike firms that treat channels separately, elk Marketing acts as an integrated partner with an in-house–like capability across SEO, paid media, and engineering to align KPIs and outcomes. Their goal is ROI-focused growth across the marketing funnel and readiness for AI-enabled search changes, with transparent communication.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
2015

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