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Full-Time

Director – Digital and Web Strategy

Updated on 9/11/2024

Fastly

Fastly

1,001-5,000 employees

Edge cloud computing services provider

Data & Analytics
Consumer Software
Enterprise Software
Cybersecurity

Compensation Overview

$181.2k - $226.5kAnnually

+ Equity + Bonus

Senior, Expert

San Francisco, CA, USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Sales
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree (Marketing, Business, Digital Media, Creative Design or a related field preferred)
  • 10+ years of experience in digital marketing, web strategy, and user experience, with a proven track record of increasing website traffic and conversion rates
  • Strong understanding of digital marketing channels, including SEO, SEM, content marketing, social media, email nurture, and paid advertising
  • Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics) and conversion rate optimization techniques
  • Demonstrated ability to develop and execute innovative digital strategies that drive growth and meet business objectives
  • Experience with A/B testing, user journey mapping, and other user experience optimization methods
  • Excellent analytical skills, with the ability to translate data into actionable insights
  • Strong leadership and team management skills, with experience in building and leading high-performing teams
  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization
  • Highly creative, innovative, and results-oriented mindset
  • Experience working with SaaS companies who target developers and technical audience is a big plus
Responsibilities
  • Develop and Execute Digital Strategy: Lead the creation and implementation of a comprehensive digital strategy focused on our ICP and key personas to increase website traffic and improve user engagement across all digital touchpoints
  • Optimize Web Experience: Oversee the design and optimization of the company website and digital platforms, ensuring a seamless, user-friendly experience that drives conversions and customer satisfaction
  • Data-Driven Decision Making: Utilize analytics tools and performance data to continually assess the effectiveness of digital strategies, identifying opportunities for improvement and optimization. Set KPIs, track progress, and report on performance, providing actionable insights and recommendations for future improvements
  • Conversion Rate Optimization (CRO): Develop and implement strategies to maximize conversion rates, leveraging A/B testing, personalization, user journey mapping, and other optimization techniques
  • SEO and Content Strategy: Collaborate with the SEO team and content creators to enhance organic search performance and ensure that web content is aligned with digital marketing goals
  • Cross-Functional Collaboration: Work closely with field and growth marketing and all functions in marketing, product, and sales teams to align digital strategies with overall business objectives and ensure a cohesive brand experience
  • Innovation and Trends: Stay current on digital marketing trends, emerging technologies, and best practices to continuously innovate and improve the digital strategy

Fastly provides edge cloud computing services that process data closer to where it is needed, which helps reduce delays in data transmission. This makes applications faster and more efficient for clients such as media companies, e-commerce platforms, and financial services. Fastly's platform includes tools like the Edge Compute Language for running custom code at the network's edge, and API services that allow easy integration of its offerings into client applications. Unlike many competitors, Fastly operates on a subscription-based model where clients pay based on their usage, which includes data processed and API requests. The company's goal is to help businesses deliver content quickly and securely, positioning itself for growth in the expanding cloud computing market.

Company Stage

Series F

Total Funding

$219M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

3%

1 year growth

8%

2 year growth

20%
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Simplify's Take

What believers are saying

  • Fastly's recognition as a Gartner Peer Insights Customers’ Choice for six consecutive years underscores its strong market position and customer satisfaction.
  • The enhancement of its Managed Security Service with Bot Management and a rapid SLA demonstrates Fastly's commitment to addressing complex cybersecurity challenges.
  • Fastly's diverse client base, including media, e-commerce, and financial services, provides stability and growth opportunities in various sectors.

What critics are saying

  • The multiple securities class action lawsuits filed against Fastly could lead to significant financial and reputational damage.
  • The competitive edge computing market requires continuous innovation, and any lag could result in loss of market share.

What makes Fastly unique

  • Fastly's edge computing model significantly reduces latency by processing data closer to the end user, unlike traditional cloud services that rely on centralized data centers.
  • The company's Edge Compute Language allows clients to run custom code at the edge, providing a unique advantage in optimizing and securing web applications.
  • Fastly's industry-leading 30-minute time-to-notify SLA for critical security incidents sets it apart in the cybersecurity landscape.