Full-Time

Director – Digital and Web Strategy

Posted on 8/30/2024

Fastly

Fastly

1,001-5,000 employees

Edge cloud computing services provider

Data & Analytics
Enterprise Software
Cybersecurity

Compensation Overview

$181.2k - $226.5kAnnually

+ Equity + Bonus

Senior, Expert

San Francisco, CA, USA

Hybrid role requiring in-office presence 2-3 days per week.

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Sales
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree (Marketing, Business, Digital Media, Creative Design or a related field preferred)
  • 10+ years of experience in digital marketing, web strategy, and user experience, with a proven track record of increasing website traffic and conversion rates
  • Strong understanding of digital marketing channels, including SEO, SEM, content marketing, social media, email nurture, and paid advertising
  • Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics) and conversion rate optimization techniques
  • Demonstrated ability to develop and execute innovative digital strategies that drive growth and meet business objectives
  • Experience with A/B testing, user journey mapping, and other user experience optimization methods
  • Excellent analytical skills, with the ability to translate data into actionable insights
  • Strong leadership and team management skills, with experience in building and leading high-performing teams
  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization
  • Highly creative, innovative, and results-oriented mindset
  • Experience working with SaaS companies who target developers and technical audience is a big plus
Responsibilities
  • Develop and Execute Digital Strategy: Lead the creation and implementation of a comprehensive digital strategy focused on our ICP and key personas to increase website traffic and improve user engagement across all digital touchpoints
  • Optimize Web Experience: Oversee the design and optimization of the company website and digital platforms, ensuring a seamless, user-friendly experience that drives conversions and customer satisfaction
  • Data-Driven Decision Making: Utilize analytics tools and performance data to continually assess the effectiveness of digital strategies, identifying opportunities for improvement and optimization. Set KPIs, track progress, and report on performance, providing actionable insights and recommendations for future improvements
  • Conversion Rate Optimization (CRO): Develop and implement strategies to maximize conversion rates, leveraging A/B testing, personalization, user journey mapping, and other optimization techniques
  • SEO and Content Strategy: Collaborate with the SEO team and content creators to enhance organic search performance and ensure that web content is aligned with digital marketing goals
  • Cross-Functional Collaboration: Work closely with field and growth marketing and all functions in marketing, product, and sales teams to align digital strategies with overall business objectives and ensure a cohesive brand experience
  • Innovation and Trends: Stay current on digital marketing trends, emerging technologies, and best practices to continuously innovate and improve the digital strategy

Fastly provides edge cloud computing services that process data closer to users, reducing delays and improving application speed. It serves various clients, including media companies and e-commerce platforms, through a subscription model that charges based on usage. Key features include the Edge Compute Language for running custom code at the network's edge and API services for easy integration. Fastly aims to lead in the edge cloud market by enhancing content delivery speed and security for businesses.

Company Stage

IPO

Total Funding

$251.9M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

1%

1 year growth

2%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Fastly is recognized as a leader in IDC MarketScape for Edge Delivery Services 2024.
  • Growing demand for edge computing aligns with Fastly's low-latency solutions.
  • Partnerships with open-source communities enhance Fastly's developer ecosystem integration.

What critics are saying

  • Securities class action lawsuits could lead to financial and reputational damage.
  • Partnerships may expose Fastly to increased scrutiny from the open-source community.
  • Involvement in DDoS mitigation services may attract more cyber threats.

What makes Fastly unique

  • Fastly's edge cloud platform reduces latency by processing data closer to users.
  • The company offers robust API tools for seamless integration into client applications.
  • Fastly's Edge Compute Language allows custom code execution at the network edge.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Mental Health Support

Family Planning Benefits

Unlimited Paid Time Off

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

INACTIVE