Full-Time

Performance Marketing Manager

Confirmed live in the last 24 hours

Health-ecommerce

Health-ecommerce

51-200 employees

Online retailer for health and wellness products

Healthcare
Consumer Goods

Compensation Overview

$100k - $125kAnnually

+ Bonus

Mid, Senior

Remote in USA

100% remote within the United States.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Excel/Numbers/Sheets
Google Analytics

You match the following Health-ecommerce's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 3-5 years of experience in performance marketing, preferably in e-commerce and/or retail
  • Hands on channel management experience on Meta and Google Ads
  • Experience utilizing data analytics tools including Google Analytics and/or media measurement platforms (MMPs), to produce and/or monitor full-funnel reporting (data driven decision-making)
  • Analytical and creative problem solver with a strong curiosity to find scalable new growth opportunities
  • Ability to define and execute on informative A/B tests as well as communicate learnings and next steps based on results
  • Demonstrated results must include optimizing for revenue/traffic growth
  • Comfortable with project management tools and building new best practices for working cross functionally
  • Exceptional storytelling and communication skills
  • Proficiency in Microsoft Excel and Google Sheets
Responsibilities
  • Be the primary liaison between our performance marketing agency and internal teams
  • Manage and optimize paid campaigns across channels, including Meta Ads, Google Ads, Display, Affiliate, and CTV.
  • Support the launch and execution of new test channels.
  • Strategize and analyze performance to drive scalable growth to meet ROAS targets.
  • Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results.
  • Create reporting and monitor key performance metrics including spend, revenue, ROAS, and budgets.
  • Maintain a robust A/B testing schedule in conjunction with agency and channel leads, and communicate results to the leadership team
  • Leverage customer segmentation and target market inputs to optimize media performance
  • Work closely with creative and ecommerce teams to develop high performing ads
  • Drive operational excellence across performance marketing channels

Health E Commerce operates as an online retailer focused on consumer health and wellness products. It simplifies the process for consumers to shop for and understand health and wellness benefits, particularly those covered by pre-tax benefits and Medicare Advantage plans. The company serves employees in corporate wellness programs and the 100 million Americans eligible for pre-tax benefits through its flagship brand, WellDeserved, which is a direct-to-consumer platform that helps employees utilize their wellness rewards. Health E Commerce generates revenue by selling health and wellness products on its e-commerce sites, including FSAstore.com, and has a private label line called Caring Mill that donates a portion of sales to the Children's Health Fund. The company differentiates itself by combining e-commerce with a focus on wellness benefits and charitable contributions. Its goal is to make health and wellness benefits more accessible and understandable for consumers.

Company Stage

Series A

Total Funding

$2.9M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for telehealth services boosts Health E Commerce's market potential.
  • Increased consumer spending on health tech products before FSA deadlines benefits the company.
  • Partnerships for personalized healthcare solutions enhance Health E Commerce's product offerings.

What critics are saying

  • Emerging telehealth platforms increase competition, potentially impacting market share.
  • Changes in FSA and HSA regulations could reduce demand for Health E Commerce's products.
  • The rise of D2C health brands may dilute Health E Commerce's unique selling proposition.

What makes Health-ecommerce unique

  • Health E Commerce simplifies health benefits shopping with its flagship brand, WellDeserved.
  • The company offers a unique private label, Caring Mill, supporting charitable causes.
  • Health E Commerce integrates educational resources with e-commerce for enhanced consumer experience.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Parental Leave

Unlimited Paid Time Off

Monthly wellness & internet reimbursements

Professional Development Budget

Mental Health Support

Remote Work Options