Sales Executive
About the job
- A BS or BA degree in Business, Information Technology, Computer Science, or a related field.
- Two to three years of direct sales experience in Information Technology, FMCG, software, or SaaS industries is preferred; talented fresh graduates with a passion for SaaS sales will also be considered.
- Strong analytical and problem-solving abilities.
- Excellent communication skills in English and Arabic.
- A valid driver’s license and access to a personal car, with willingness to conduct fieldwork.
- Ability to work independently across functional groups and manage multiple initiatives simultaneously.
- Flexibility to thrive in a fast-paced and evolving environment.
- Enthusiasm for technology and for working at a fast-growing SaaS company.
- Maintain a high closing ratio on qualified leads and meet or exceed daily, weekly, and monthly KPIs to hit sales targets.
- Generate new leads through digital marketing campaigns and industry networking events.
- Convert demo sessions into confirmed sales.
- Establish relationships with new strategic partners and maintain positive business relationships with existing and potential partners to support future sales.
- Use CRM systems to follow up on customer projects and cases, with meticulous tracking and reporting of sales activities.
- Use data and CRM insights to inform sales strategies and optimize performance.
- Generate a sales pipeline that is four times the monthly quota.
- Complete scheduled training sessions on new product features and advanced sales techniques and achieve high scores on product knowledge assessments.
- Contribute innovative ideas to drive business growth.
- Previous experience in the SaaS, technology, or F&B industry.
- A proactive approach with a track record of exceeding sales targets.
- A collaborative approach and passion for driving growth and innovation.
- Restaurant operations experience.
About the company
Foodics provides a software platform for restaurants that unifies Point of Sale, inventory management, sales tracking, and customer data in one system. It helps restaurant staff coordinate between front-of-house and kitchen, streamline operations, and improve accuracy. The product runs as a cloud-based subscription with modules for POS, inventory, analytics, and customer management, plus Foodics Pay that connects to the Cashier App for quick, secure checkout. It also enables loyalty programs, gift cards, and targeted rewards by compiling customer data. Compared with other providers, Foodics differentiates itself through a fully integrated, user-friendly platform that covers front-of-house, back-of-house, payments, and loyalty in one solution. The company aims to help restaurants operate more efficiently, offer better customer service, and grow revenue by expanding the use of its software and payment features across more venues.
Company Size
1,001-5,000
Company Stage
Series C
Total Funding
$200.3M
Headquarters
Riyadh, Saudi Arabia
Founded
2014
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Simplify's Take
What believers are saying
- September 2026 Capital 2.0 targets SAR 375 million, monetizing embedded lending across restaurants.
- Foodics says 40,000+ branches and 6 billion orders create unmatched data and switching costs.
- MJS Holding, Spice, and Wi-Q partnerships extend Foodics Black into premium restaurant networks.
What critics are saying
- Embedded lending ties Foodics to restaurant defaults; a 2026 downturn hits payments and credit losses.
- Norma integration and Black rollout risk product sprawl, delaying execution across GCC and North Africa.
- SAMA, ZATCA, or lending compliance failures can freeze Foodics Pay and Capital 2.0 overnight.
What makes Foodics unique
- Foodics Black unifies reservations, floor ops, kitchen sync, and table-side payments for full-service dining.
- Norma AI acquisition, completed June 22, 2026, embeds agentic analytics into Foodics’ core platform.
- Foodics Pay and SAMA licensing tie POS, payments, and financing into one ecosystem.
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Benefits
Professional Development Budget
Growth & Insights and Company News
6 month growth
1%1 year growth
2%2 year growth
1%Funding Souq, a Saudi-based Shariah-compliant financing platform for small and medium-sized enterprises (SMEs), has secured a strategic investment from Foodics, a restaurant technology and financial services platform in the Middle East and North Africa. Foodics is now its largest investor. The money will expand embedded financing for SMEs in Saudi Arabia and the UAE, starting with restaurants and hospitality businesses in Foodics' customer network. Foodics plans to deploy $100 million through the initiative in its first year. Funding Souq will provide regulated financing infrastructure and credit expertise, while Foodics will add technology and restaurant sales data to improve credit assessments. Funding Souq has more than 10,000 investors and aims to facilitate $1 billion in SME financing over the next three years.
Saudi arabia's Foodics launches AI financing tool for restaurants. Capital 2.0 can assess eligibility, complete onboarding and disburse restaurant financing within four hours. Sep 15, 2026 Restaurant management and fintech company Foodics has launched Capital 2.0, an AI-powered financing platform designed to assess restaurant eligibility instantly and disburse funds within four hours. Unveiled at Money20/20 Middle East in Riyadh, the platform uses restaurants' operational and financial data to assess creditworthiness based on actual business performance rather than a conventional loan application process. Eligible restaurants can select financing terms and access funding digitally, with repayment collected through small deductions from daily settlements instead of a single monthly instalment. Foodics is targeting SR 375 million in financing through Capital 2.0 during its first year. Available products include working capital and supplier invoice financing, with ticket sizes starting at around SR 20,000 and reaching SR 2 million or more for expansion financing. The company said traditional financing can take up to four weeks and may rely on assessment models that do not adequately reflect how restaurants operate, particularly affecting smaller establishments seeking access to capital. Capital 2.0 extends Foodics beyond restaurant management and payments into data-led financial services, using information already generated within its ecosystem to support lending decisions. Alongside the financing platform, Foodics showcased new omnichannel payment tools, instant settlement capabilities and updates to the MyFoodics app, which is being developed as a single account for managing sales, liquidity, receivables and financing access. Foodics operates a cloud-based ecosystem spanning restaurant management, payments and financial services across the MENA region. The company says its platform has processed more than 6 billion orders and has previously raised $170 million in a Series C round.
Foodics launches Capital 2.0 with SAR 375 million restaurant funding target. Foodics has launched Capital 2.0, an automated restaurant funding product targeting SAR 375 million in its first year. Sep 14, 2026 Change language to Foodics has launched Capital 2.0, an automated funding product for eligible restaurants, and is targeting SAR 375 million in funding during its first year. The company unveiled the service at Money20/20 Middle East in Riyadh. Foodics Capital 2.0 uses restaurant data. Capital 2.0 uses a restaurant's performance data and an embedded AI layer to assess funding eligibility. Approved businesses can complete the process through their Foodics account, with the company saying funding can be approved and disbursed within four hours. The product places funding inside the same system restaurants already use for management and payments. Foodics has not disclosed the funding limits, repayment terms, fees or the number of restaurants expected to qualify in the release supplied to tbreak. What Foodics Capital 2.0 means for UAE restaurants. Foodics operates across the Middle East and has an established UAE presence. The company's earlier Money20/20 Middle East announcement described its restaurant-management and payments business in the region. The Capital 2.0 announcement does not confirm whether UAE restaurants can apply immediately, whether funding will be offered in AED, or which local financing rules will apply. UAE operators will need to check their Foodics account for eligibility and terms. Foodics' own site is the current source for product and market information. Tbreak previously covered Foodics' Forward Together initiative and its work with the UAE food and beverage sector. The new product targets a more direct problem: giving eligible restaurants access to working capital without leaving the platform they use to run the business. Foodics has also published its restaurant technology platform overview, which remains the reference point for product availability and regional details. Two newsletters. Zero noise. Pick what lands in your inbox. Unsubscribe anytime. Tbreak Media don't share your email. What is Foodics Capital 2.0? How quickly can Capital 2.0 funding be approved? Is Foodics Capital 2.0 available in the UAE?
Foodics unveils Foodics Black at LEAP, a purpose-built platform for dine-in full-service restaurants. * September 1, 2026 * Foodics announces Foodics Black, an all-in-one platform built for the demands of full-service dining. * Connects the guest journey from reservation to payment, supported by specially designed POS hardware and mobile waiter device. * Partnerships with MJS Holding, Spice, and Wi-Q expand the Foodics Black ecosystem. Riyadh, Saudi Arabia - September 1, 2026 - Foodics, the leading restaurant operations and financial management platform in the MENA region, unveiled Foodics Black at LEAP, an all-in-one management platform purpose-built for dine-in full-service restaurants with embedded payments, including fine-dining and contemporary casual concepts. Built on Foodics' cloud-based infrastructure, Foodics Black is designed around the operational complexity of full-service dining, where delivering an exceptional guest experience requires seamless coordination between front- and back-of-house teams. The platform brings together smart reservations, real-time floor management, seat-level ordering, course pacing, kitchen synchronization, inventory management and table-side payments within a single environment, giving restaurant teams greater control across the entire guest journey, from reservation through to payment. The platform is complemented by new premium and sleek hardware designed specifically for sophisticated dining environments, combining performance and durability with an elevated design that integrates naturally into fine-dining and contemporary restaurant settings, with support for Android devices. For operators, this connected approach is designed to improve service consistency and staff efficiency while helping restaurants reduce waste, optimize workforce allocation and minimize errors caused by disconnected systems. The platform is also compliant with ZATCA's e-invoicing requirements. Ahmad AlZaini, Co-founder and CEO of Foodics, said: "Foodics Black represents our vision for the next generation of full-service restaurant technology: connected, intelligent and built around the guest. It also unlocks a whole new market segment for Foodics, as well as allowing us to support our existing customer base further. We see a significant opportunity to bring enterprise-grade capabilities to restaurant groups across the region while giving them technology that understands the realities of hospitality." At LEAP, Foodics signed a strategic partnership with MJS Holding, one of Saudi Arabia's leading restaurant operators, whose portfolio includes Black Tap, A.O.K Kitchen, Ruya, Mr CHOW, La Terraza, and more, to roll out Foodics Black across its restaurants. The company also signed partnerships with Spice, a dining discovery and loyalty platform that enables guests to discover and book restaurants, and Wi-Q (Wi-Connect), an omnichannel digital ordering solution that consolidates orders from multiple delivery and ordering platforms into a single interface. Together, these partnerships extend Foodics Black across the guest and operator experience, from restaurant discovery and loyalty to ordering and payments, while reducing the need for operators to manage multiple standalone systems and devices. The announcement comes as Saudi Arabia's full-service restaurant sector continues to expand, with the market estimated at USD 16.15 billion in 2025 and projected to reach USD 24.12 billion by 2030. This growth is increasingly being shaped by experience-led dining and the expansion of lifestyle destinations, creating new demands on the technology supporting restaurant operations. Foodics Black will be available across all markets soon. About Foodics. Foodics is the leading restaurant and payment tech company in MENA, with an innovative 360° SaaS ecosystem making it a pioneer in the regional F&B industry. Through this expansion, Foodics launched "Foodics Pay" as a dedicated fintech entity specializing in financial and technology solutions, having officially obtained a license from the Saudi Central Bank (SAMA) to provide innovative financial services that support restaurants and merchants in full compliance with regulatory requirements. Foodics caters to every segment of the F&B sector from traditional dine-in restaurants, cafés, quick service restaurants, bakeries, food trucks through to cloud kitchens and non-food micro-retailers. Since its inception in 2014, it has successfully processed over 6 billion orders through the platform and raised a record USD 170m in Series C round, making it one of the most promising SaaS companies to emerge from the MENA region.
Foodics launches all-in-one restaurant platform 'Foodics Black' Sep 02, 2026 Sep 01, 2026 Launched at LEAP, the platform unifies reservations-to-payment control and partnerships as Saudi full-service dining heads toward $24.12 billion by 2030. Sep 02, 2026 Leading MENA restaurant operations and financial management platform Foodics has unveiled Foodics Black at LEAP, an all-in-one system for dine-in full-service restaurants with embedded payments. Built on its cloud infrastructure, the release is designed for the complexity of full-service dining, linking smart reservations, real-time floor management, seat-level ordering, course pacing, kitchen synchronisation, inventory control and table-side payments to keep the guest journey continuous from booking to bill. The software is paired with new premium hardware built for sophisticated dining environments and supporting Android devices. For operators, the connected approach is designed to improve service consistency and staff efficiency while helping reduce waste, optimise workforce allocation and minimise errors caused by disconnected systems. The platform is also compliant with ZATCA's e-invoicing requirements. At LEAP, Foodics signed a strategic partnership with MJS Holding, one of Saudi Arabia's leading restaurant operators whose portfolio includes Black Tap, A.O.K Kitchen, Ruya, Mr.CHOW and La Terraza, to roll out Foodics Black across its restaurants. It also signed partnerships with Spice, a dining discovery and loyalty platform, and Wi-Q (Wi-Connect), an omnichannel digital ordering solution that consolidates orders from multiple delivery and ordering platforms into a single interface. "Foodics Black represents our vision for the next generation of full-service restaurant technology: connected, intelligent and built around the guest," Ahmad AlZaini, co-founder and CEO of Foodics, said. It also unlocks a whole new market segment for Foodics, as well as allowing StartupScene to support its existing customer base further. StartupScene see a significant opportunity to bring enterprise-grade capabilities to restaurant groups across the region while giving them technology that understands the realities of hospitality." The announcement comes as Saudi Arabia's full-service restaurant sector is estimated at $16.15 billion in 2025 and projected to reach $24.12 billion by 2030, shaped by experience-led dining and the expansion of lifestyle destinations. Foodics Black will be available across all markets soon.